Instagram Manager — WhoBuilt (Part-Time, Experienced)

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TYPE OF WORK

Full Time

SALARY

$220–$380 USD/month, based on experience

HOURS PER WEEK

13

DATE UPDATED

Sep 16, 2026

JOB OVERVIEW

Instagram Manager — WhoBuilt (Part-Time, Remote)

About WhoBuilt
WhoBuilt is an Australian platform connecting building and design projects with the professionals behind them — architects, builders, interior designers, engineers, landscape designers and more. We're in the early-access phase ahead of a public launch, growing our professional network and our Instagram presence at the same time.

The Role
We need an experienced Instagram manager to take over our day-to-day posting, outreach, and engagement so our founder can focus on growth and partnerships. This is not a content-creation-from-scratch role — captions are templated, imagery is sourced from professionals we already feature. What we need is someone reliable who can execute consistently, use good judgment, and bring real Instagram growth experience to the table.

Responsibilities
Post 2x/day, 7 days/week (13 posts/week) using our existing caption templates and pre-built structure — you'll write a short 2–5 line project intro, list the credited professionals, and use our standard CTA/hashtag block
Some of these 13 weekly posts will be Reels sourced from professionals' own content
Post a "Meet the {Firm} Team" feature every 2 weeks, using an established template
Reshare relevant content to Stories daily (native share-to-story from other professionals' posts/Reels — not reposted/reuploaded as your own content)
DM 5 professionals per day inviting them to join the WhoBuilt platform and create a profile (script provided)
Reply to a set "FEATURE" DM/comment template when professionals request to be featured
Reply to all comments and inbound DMs in a timely, on-brand tone
Engage with other relevant accounts (professionals, industry pages) to build visibility
Propose ideas for growing the account (you'll have Instagram growth experience we don't have in-house) — we approve before anything new is tested
Proven, demonstrable experience growing an Instagram account — please include specific accounts you've managed and real results (follower growth, engagement) in your application. Portfolio/proof required, not optional.
Excellent written English — captions and DMs need to sound natural and human, not corporate or robotic
Reliable, consistent, self-managing — we want someone who needs less direction over time, not more
Comfortable with outreach/DMing professionals, not just content posting
Understands (or can quickly learn) the difference between attribution and permission when it comes to using other people's content
Entry-level / first-time social media hires — we want someone who's done this before

Application Process
To apply, please send:
A short intro and your relevant experience
Specific examples of Instagram accounts you've grown, with real numbers (follower growth, engagement rate) where possible
Your availability (hours/days) and hourly rate expectation
Shortlisted applicants will be given a short scenario test: given a sample WhoBuilt project, you'll be asked to write a caption, identify the professionals to credit, and flag any permission issues you'd check before posting — reflecting the actual day-to-day of this role.

SKILL REQUIREMENT
Social Media Management Instagram marketing Content Moderation
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