Instagram Lead Generation & Conversion Assistant - Fitness

ON-TARGET EARNINGS: £1,000–£1,200/month (uncapped)
Base: £400/month + £40 per showed assessment

WHAT YOU'LL BE DOING

You will manage our Instagram DM pipeline end-to-end: responding to inbound messages, following up with leads who've gone quiet, sending outbound messages to engaged followers, and booking qualified prospects directly into our £99 injury assessment.

This is scripted, structured DM work. High volume, low complexity. You're booking £99 assessments, not closing £5k deals on the phone. There is clear upside from volume — the more you book, the more you earn.

You will use our established scripts and AI-assisted drafting tools to compose messages, but you are responsible for reviewing all AI-drafted messages before sending to ensure they sound human, personal, and natural.


ABOUT US

Strength Physiotherapy is an online rehabilitation coaching business helping serious lifters and athletes recover from chronic injuries and return to pain-free training. We work with clients aged 34–43 who train 4–6 times per week and have been let down by traditional physiotherapy.

Our clients don't need another diagnosis — they need a plan. We use data-driven assessments and structured coaching programmes to reverse-engineer a path back to full performance.


WORKING HOURS

36 hours per week — 6 hours per day, 6 days per week.

Three 2-hour blocks per day, aligned to UK peak engagement hours:

- Morning: 8:00–10:00 AM UK
- Afternoon: 12:00–2:00 PM UK
- Evening: 6:00–8:00 PM UK

You must be online and responsive during these blocks. Downtime between blocks is yours.


KEY RESPONSIBILITIES

Daily DM Management
- Respond to all inbound Instagram DMs (story replies, lead magnet requests, post comments, direct questions)
- Send 150–200 meaningful D ---------- ssages per day (not copy-paste spam)
- Re-engage leads who have gone quiet using our follow-up sequences
- Message people who comment on posts with relevant questions or engagement
- Manage all conversations through Meta Business Suite

Monthly Reactivation
- Run monthly reactivation messages to old warm leads who previously showed interest but didn't book

Lead Conversion
- Move conversations through our DM script from first message to assessment booking
- Qualify prospects via DM: understand training background, injury history, goals, urgency, and fit
- Send relevant proof assets (testimonial videos, client screenshots, pre-recorded Looms) at the right points in the conversation
- Make direct offers for our £99 assessment when leads are qualified
- Send the assessment booking link and support leads through the sign-up process

Post-Booking Support
- Send confirmation messages to people who book an assessment
- Answer questions about downloading the app, setting up their account, and booking their onboarding call
- Escalate complex issues to the team via WhatsApp

Tracking and Reporting
- Submit a daily report at the end of each shift covering: new messages sent, follow-ups sent, responses received, ongoing conversations, inbound DMs handled, warm leads, proof messages sent, offers made, assessments booked, shows, hours worked


TOOLS YOU WILL USE

- Meta Business Suite (all DM conversations)
- Claude AI Project (draft message assistance — you review and humanise all outputs)
- DM Tracker (daily stats logging and lead tracking)
- Testimonials Folder (proof assets organised by client and injury type)
- WhatsApp (team communication and escalation)


COMPENSATION AND TARGETS

Base pay: £400 per month
Performance pay: £40 per assessment that shows up (booked by you)
Cap: None — the more you book, the more you earn

On-target earnings:
- 16 shows/month = £1,040
- 20 shows/month = £1,200
- 25+ shows/month = £1,400+

Payment is made monthly via Wise bank transfer.

2-Week Paid Trial:
- Base pay: £200 for the 2-week period
- Performance pay: £40 per showed assessment (same as ongoing)
- Success bar: 6+ showed assessments in 2 weeks
- Hit targets = move to full £400/month base + £40/show ongoing agreement
- Miss targets = trial ends, either party can walk away immediately

KPI Ramp:

Trial (Weeks 1–2):
- Learn scripts, tools, and brand voice
- Send 150+ messages/day by end of week 1
- Book 6+ showed assessments across the 2 weeks
- Attend daily training calls with the founder

Month 1:
- 150–200 messages/day consistently
- 12–17 assessments booked per month
- All daily reports submitted accurately
- Operating independently with minimal support

Month 2+:
- 17–20 assessments booked per month
- Full ownership of the DM pipeline
- Stretch target: 20+ showed assessments per month


WHAT WE'RE LOOKING FOR

Required:
- Proven experience as a DM setter, appointment setter, or chat-based sales rep — ideally in online fitness, coaching, agencies, or similar online service businesses
- Excellent written English with a natural, conversational tone
- Comfortable managing dozens of conversations at once without dropping balls
- Strong attention to detail and ability to follow scripts AND adapt to real conversations
- Consistent, reliable, and happy to be measured on daily volume and clear KPIs
- Stable internet connection and a quiet environment to work
- Reliable power and internet backup setup (battery, mobile data, or co-working fallback)

Preferred:
- Experience with Instagram DMs specifically
- Background or interest in fitness, strength training, or rehab
- Familiarity with Meta Business Suite


HIRING PROCESS

We care more about how you write and think in DMs than your CV.

Step 1 — Application Filter
Submit:
- A short Loom video (max 3 minutes) answering: who you are, your DM/appointment-setting experience, and why you like high-volume, target-driven work
- Short written answers: describe your past DM/chat-based sales experience, what DM volume you've handled daily before, and what hours you can reliably work (UK time) 6 days/week

Step 2 — DM Writing Test
We send you 3 real or realistic DM conversations, each cut off mid-thread. Your task: write the next 3 messages in each conversation to build rapport, clarify the injury/problem and goal, and move toward booking a £99 assessment.

Step 3 — Live DM Simulation (Final Interview)
30–45 minute Zoom call where we roleplay: new inbound lead, ghosted/follow-up lead, and price/timing objection. You write replies in real time while we watch and coach. We're looking for speed, coachability, and natural written communication.

Step 4 — Offer + 2-Week Paid Trial
If successful, we offer the role with a 2-week paid trial (£200 base + £40 per showed assessment), clear targets (6+ showed assessments, DM volume, quality checks). Hit targets and follow the system = full ongoing agreement.


COMMUNICATION AND ESCALATION

- The founder will typically be unavailable during your shift hours
- If you encounter a situation not covered by the scripts, screenshot the conversation, WhatsApp it to the team, and move on to the next lead
- Batch your questions and send them at the end of your shift for review the next morning
- Hard rule: Never improvise on pricing, offers, guarantees, or promises. If it's not in the script, don't say it. Park the conversation and flag it.


TIME-OFF POLICY

- Planned time off requires a minimum of 21 days' notice
- If unexpected circumstances prevent you from completing your shift, inform us as soon as possible so coverage can be arranged


Strength Physiotherapy — Helping serious lifters get back to training without fear of re-injury.