Alex Kaplan Photo Video

Instagram Growth & Reels Performance Specialist Needed

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Part Time

: SALARY

tbd

: HOURS PER WEEK

10

: DATE UPDATED

May 15, 2026

JOB OVERVIEW

# Instagram Growth & Reels Performance Specialist Needed

We're a wedding and personal branding photography studio based in New Jersey building a long-term content presence on Instagram.

We work with a small dedicated remote team and are looking for someone who wants to grow with us long term — not someone just looking for quick freelance editing work.

---

## This role is NOT for someone who simply adds captions, transitions, and trendy effects.

We are looking for someone who genuinely understands short-form storytelling and viewer psychology.

You should understand:

- retention psychology
- hook structure
- emotional pacing
- audience behavior
- storytelling progression
- payoff delivery
- why people save, share, and rewatch content

You should be able to:

- analyze why a reel underperformed
- identify retention drop-offs
- improve opening hooks
- tighten pacing
- align the ending payoff with the original hook
- create emotionally engaging short-form content

Our content focuses heavily on:

- weddings
- emotional storytelling
- human ---------- nts
- behind-the-scenes content
- photography and video storytelling
- authentic emotional connection

**We care far more about storytelling instinct and retention understanding than flashy editing.**

If you obsess over why people feel something while watching content, you'll probably fit in well here.

---

## Tools

You should be comfortable working in **CapCut**.

Experience with Premiere Pro or Final Cut is a plus, but not required.

---

## Position Details

This is a **part-time ongoing remote position**.

Current workload is approximately **3–5 reels per week** depending on the phase of the content calendar.

The role is async-friendly. We operate on EST (New York time). Occasional availability for brief check-ins during EST business hours is helpful, but not required every week.

---

## Compensation

Rate depends on experience and output quality.

We're open to both monthly and per-reel structures depending on what works best for the right person.

Long-term collaboration is the goal.

---

## To Apply, Please Send:

1. Examples of Reels or TikToks you edited
2. Your role in the process (shooting, scripting, editing, strategy, etc.)
3. Analytics or performance results if available
4. A short answer to this question: **"Why do some reels get strong reach but weak saves/shares?"**
5. Your favorite creator or editor right now and why

---

## Bonus Points If You Understand:

- viewer psychology
- emotional contrast
- curiosity loops
- pacing progression
- identity mirroring
- hook-to-payoff structure

---

Please do not send generic applications.

We are specifically looking for someone who deeply understands how short-form content holds attention and creates emotional engagement.

To show us you actually read this post, begin your application with:

**"I read the full post."**

Applications without this phrase will not be reviewed.

SKILL REQUIREMENT

Social Media Content Creation Instagram marketing Social Media Video Editing

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Alex Kaplan Photo Video

Instagram Growth & Reels Performance Specialist Needed

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?