Influencer and Social Media Manager (Consumer Goods)

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TYPE OF WORK

Any

SALARY

$1,500-$2,000

HOURS PER WEEK

40

DATE UPDATED

Aug 12, 2026

JOB OVERVIEW

# Influencer & Social Media Manager

Gear is looking for an Influencer & Social Media Manager to own our influencer and social media performance.

This is not a role for someone who needs a manager to tell them what to do next.

We’re looking for someone who can study the market, understand the audience, find the right creators, build the strategy, manage execution, and improve results.

## What You'll Own

* Develop and own the influencer and social media strategy
* Research competitors, trends, creators, and content opportunities
* Find, qualify, and reach out to influencers
* Manage influencer relationships and collaborations
* Create clear content briefs for creators
* Plan and manage social media content
* Track campaign and social performance
* Identify what is working, what isn’t, and what to change
* Test new creators, content angles, and campaigns
* Report on results and recommend next actions

## What We're Looking For

* Proven experience managing influencer or creator marketing
* Strong social media strategy and management experience
* Experience sourcing, evaluating, and managing influencers
* Able to create effective content briefs
* Strong understanding of social and influencer performance metrics
* Comfortable using data to improve results
* Strong competitor and market research skills
* Able to work independently and take full ownership of the function
* Strong written communication and organization

You’ll do well in this role if you’re someone who sees a goal, figures out the plan, executes it, and owns the result.

## TO APPLY

Please answer the questions below:

1.Tell us about the most recent brand where you owned influencer or creator marketing. What exactly were you responsible for, and which platforms did you personally manage — TikTok, Instagram, YouTube, Facebook, or others?

2. How did you find and d ---------- which influencers or creators were worth working with?

3. Walk us through one influencer campaign you personally managed from start to finish. What was the goal, what did you do, and what were the results?

4. Give us an example of a social or influencer strategy you changed because performance was weak. What did you see in the numbers, and what did you change?

5. If you joined Gear and were given very little direction, what would you do in your first 30 days to figure out the influencer and social strategy?

Please include your resume and relevant examples of influencer campaigns, social accounts, or results you’ve personally managed. Thanks!

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