Inbound & Outbound Sales Coordinator | Cold Calling, Lead Follow-Up & GoHighLevel

$6–$8 USD/hour + performance bonuses

Type of Employment
Part-Time or Full-Time
Schedule Requirement
Must be available Monday through Friday with coverage between 9:00 AM and 4:00 PM U.S. Central Time. You may work part-time or full-time, but you must be able to consistently cover a meaningful portion of this window.
Job Description
Southwind Marketing is looking for an experienced Inbound & Outbound Sales Coordinator to help manage new leads, answer incoming calls, perform cold outreach, follow up with prospects, and schedule qualified appointments for our team.
This is not a basic virtual assistant position.
You will be communicating directly with prospective customers in the United States, including business owners, executives, Chambers of Commerce, economic development organizations, local governments, nonprofits, and other decision-makers.
You must be confident on the phone, professional in written communication, organized with follow-up, and comfortable working inside a CRM every day.
What You Will Be Responsible For
- Answer inbound phone calls from prospective customers
- Respond quickly to new website, Google Ads, Meta Ads, and other inbound leads
- Call new leads as soon as possible during your assigned coverage hours
- Make outbound cold calls to targeted prospects
- Follow up with prospects by phone, email, and text
- Qualify leads using Southwind’s questions and sales process
- Schedule qualified meetings directly on team calendars
- Follow up with no-shows and reschedule appointments
- Re-engage older leads and opportunities
- Maintain clean, accurate CRM records
- Add notes after every meaningful conversation
- Update lead status and pipeline stages
- Follow up on proposals and open opportunities when assigned
- Research prospects and collect accurate contact information
- Find decision-makers, phone numbers, email addresses, and other relevant information
- Use Instantly.ai for outbound email campaigns and lead outreach
- Work from targeted prospect lists provided by Southwind
- Help build prospect lists when needed
- Communicate clearly with Southwind staff about hot leads, questions, and opportunities that need attention
CRM Experience Is Required
You must know how to use GoHighLevel / HighLevel.
Southwind uses a customized version of HighLevel called Southwind Connect.
You should already understand how to work with:
- Contacts
- Opportunities
- Pipelines
- Conversations
- Tasks
- Notes
- Calendars
- SMS
- Email
- Calling
- Workflows
- Tags
- Lead status
- Appointment scheduling
We are not looking for someone who has only watched videos about GoHighLevel. You should be comfortable working inside the platform.
Experience with Instantly.ai is strongly preferred.
What We Are Looking For
- Excellent spoken English
- Excellent written English
- Strong phone presence
- Comfortable making cold calls
- Comfortable answering inbound calls
- Previous appointment-setting, SDR, sales, customer-service, or lead-generation experience
- Previous GoHighLevel experience
- Strong follow-up habits
- Comfortable speaking with U.S.-based prospects
- Able to think during a conversation instead of only reading a script
- Organized and detail-oriented
- Reliable internet connection
- Quiet professional environment for calls
- Reliable attendance during assigned U.S. Central Time hours
- Comfortable receiving coaching and improving scripts/processes
- Able to work independently without constant supervision
Working Hours
You must be able to work Monday through Friday and provide regular coverage between:
9:00 AM to 4:00 PM U.S. Central Time
We are open to:
- Part-time
- Full-time
For part-time applicants, tell us the exact Central Time hours you can consistently cover each day.
Inbound leads always take priority. When inbound activity is quiet, you will work outbound prospecting, cold calling, email outreach, old-lead follow-up, and CRM cleanup.
Compensation
Hourly pay based on experience, plus potential performance incentives tied to qualified appointments and results.
Please include your expected hourly rate in your application.
Important Communication Rule
Do not contact me or any Southwind staff outside of OnlineJobs.ph regarding this position.
Do not:
- WhatsApp me
- Email me directly
- Message me on LinkedIn
- Message me on Facebook
- Contact Southwind staff members
- Call Southwind directly
Anyone who contacts me or my staff outside of OnlineJobs.ph about this job will be automatically disqualified.
All application communication must remain inside OnlineJobs.ph unless we specifically invite you to another communication channel later in the hiring process.
How to Apply
Please begin your application with:
SOUTHWIND SALES
Then provide:
1. Your current location
2. Your hourly rate
3. Whether you want part-time or full-time work
4. The exact hours you can work in U.S. Central Time
5. Your experience with cold calling
6. Your experience answering inbound sales calls
7. Your experience with GoHighLevel
8. Your experience with Instantly.ai or similar outbound-email platforms
9. Approximately how many outbound calls you have handled in a typical day in a previous role
10. What types of U.S. customers or industries you have spoken with
Required Video Application
Please include a 2–4 minute video with your application.
In the video:
- Introduce yourself
- Explain your cold-calling and appointment-setting experience
- Explain how you use GoHighLevel
- Describe how you would handle an inbound lead
- Describe how you would approach a cold prospect
- Perform the two short practice scenarios below
We are evaluating your spoken English, confidence, professionalism, ability to carry a conversation, and how naturally you communicate with a prospective customer.
Practice Call Scenario 1: Inbound Lead
A prospect filled out a form saying:
“I’m interested in getting more leads for my business, but I’m not sure what I need.”
You can practice with something like:
Hi, this is [Name] with Southwind Marketing. I’m following up on the information you submitted. I saw that you’re interested in generating more leads for your business. I’d like to learn a little more about what you’re currently doing and what you’re trying to improve so I can get you connected with the right person on our team. What are you currently doing for marketing and lead generation?

Do not memorize this word-for-word. We want to hear how you naturally carry the conversation.
Practice Call Scenario 2: Cold Call
You are calling a business that has never spoken with Southwind.
You can use this as a starting point:
Hi, this is [Name] with Southwind Marketing. I know I’m calling you out of the blue, so I’ll keep it brief. We work with businesses and organizations on websites, SEO, paid advertising, lead generation, CRM, and marketing. I wanted to see who handles your marketing and website decisions and whether improving either of those is something you’re looking at this year.

If they say they are busy:
Absolutely, I understand. Is there a better time I can call you back, or would it be easier if I sent you a short email with our information?

Again, do not simply read the script. Show us that you can listen, respond, and continue a real conversation.
Example of What a Good Lead Note Looks Like
After a conversation, we expect notes similar to:
Spoke with John, owner. Currently running Google Ads internally but says lead quality has dropped. Website is about five years old and they are considering a redesign. Interested in learning about Google Ads management and website options. Meeting booked Tuesday at 2:00 PM CT. Decision-maker confirmed. Follow-up email sent.

Not:
Called. Interested.

The quality of your CRM notes matters.