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Image Ads Designer for Facebook

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TYPE OF WORK

Any

SALARY

$4 an hour

HOURS PER WEEK

20

DATE UPDATED

Nov 25, 2025

JOB OVERVIEW

We’re looking for a designer who can create high-converting Facebook image ads for a fast-growing DTC health/beauty brand. This isn’t a “graphics for social media” job — we need someone who understands direct response, hook-driven creatives, and how to design ads that stop scroll and convert.

What you’ll be doing
• Designing static image ads for Facebook & Instagram using raw assets (UGC, product photos, before/afters, packaging shots, testimonials, Reddit posts, etc.)
• Creating clean, high-impact layouts that highlight the offer (Black Friday, B2G1, % discounts, etc.)
• Building variants for split-testing (different hooks, colors, framing, stickers, CTAs)
• Making ads that look native, not overly polished or “brand campaign” style
• Ensuring formats meet Meta’s best practices (mobile-first, 1:1, 4:5, 1080x1350)
• Turning complex product benefits into simple, visual messages in 1–2 lines

Requirements
• Proven experience making Facebook ads for ---------- brands (show portfolio)
• Strong direct-response instincts: knows what makes people stop, read, and click
• Ability to edit raw UGC photos to look authentic — not fake, not overly retouched
• Able to work fast and create multiple variations per concept
• Good understanding of typography, visual hierarchy, and ad compliance basics
• Familiar with Meta’s winning creative patterns (problem ? solution ? offer)

Bonus
• Experience with health/beauty brands
• Can create simple graphical “offer” stickers (B2G1, 20% OFF, etc.)
• Knows how to work with AI tools (Midjourney, Figma AI, Photoshop Generative Fill)

SKILL REQUIREMENT
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