Hiring 2 Marketing Specialists: SEO/Website + Google Business Profile/LSA

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TYPE OF WORK

Any

SALARY

Based on Experience

HOURS PER WEEK

40

DATE UPDATED

Sep 21, 2026

JOB OVERVIEW

⚡ WE'RE HIRING TWO MARKETING SPECIALISTS!

Service Loop Electrical is growing, and we're looking for two experienced marketing professionals to join our team and help manage marketing for electrical contractor clients across the United States.

IMPORTANT: These are TWO SEPARATE positions.

You do NOT need to be an expert in everything listed below.

We are hiring:

? 1 SEO & Website Specialist

? 1 Google Business Profile (GBP) & Local Services Ads (LSA) Specialist

When applying, please tell us which position best matches your experience.

Compensation will depend on your experience and skill level. We're open to discussing compensation that appropriately reflects the experience, knowledge, and value you can bring to the team.

? POSITION #1 — SEO & WEBSITE SPECIALIST

We're looking for someone with hands-on SEO experience who can take ownership of our clients' websites and organic/local search performance.

This isn't a role where you'll simply be handed a checklist of SEO tasks every day.

We need someone who can look at a website and its performance data, identify what's working and what isn't, investigate potential causes, and determine what should be prioritized.

Your responsibilities may include:

• Performing website and SEO audits
• On-page SEO optimization
• Local SEO optimization
• Optimizing service and location/service-area pages
• Keyword research and keyword mapping
• Monitoring and analyzing keyword rankings
• Google Search Console management
• Identifying and troubleshooting indexing issues
• Reviewing crawlability and site structure
• XML sitemap review and troubleshooting
• Redirect and 404 management
• Canonical and duplicate-content review
• Internal linking optimization
• Title tag and meta description optimization
• Heading and content structure optimization
• Schema markup
• Identifying thin or underperforming content
• Competitor and SERP analysis
• Monitoring organic traffic and search visibility
• Investigating ranking or traffic declines
• Identifying SEO opportunities and creating action plans
• Prioritizing work based on potential impact

Experience with local SEO, service-area businesses, and home-service companies is highly preferred.

We're especially interested in someone who understands WHY something is happening.

For example, if several pages suddenly lose rankings at the same time, we don't want someone who automatically starts rewriting every page.

We want someone who knows how to investigate whether there is a larger technical, structural, content, indexing, or search-related issue first.

? POSITION #2 — GOOGLE BUSINESS PROFILE & LOCAL SERVICES ADS SPECIALIST

We're also looking for someone who can take ownership of our clients' Google Business Profiles and Google Local Services Ads accounts.

Your primary responsibility will be improving local visibility, monitoring performance, troubleshooting problems, and helping our clients generate more qualified leads through Google.

Google Business Profile responsibilities may include:

• GBP audits and optimization
• Primary and secondary category optimization
• Service optimization
• Service-area optimization
• Maintaining accurate business information
• Review monitoring and management
• Review response strategy
• Photo and content optimization
• Google Posts
• Monitoring Google Maps/local rankings
• Competitor research
• Identifying local visibility opportunities
• Troubleshooting profile and verification issues
• Monitoring profile health
• Identifying potential Google guideline issues

Google Local Services Ads responsibilities may include:

• Managing LSA accounts
• Monitoring leads and account performance
• Monitoring cost per lead
• Reviewing budgets and account spend
• Managing bidding strategies
• Reviewing service areas
• Reviewing job types/services
• Monitoring lead quality
• Reviewing lead status and booking activity
• Ensuring leads are properly managed and rated
• Monitoring phone connection rates
• Monitoring account verification and eligibility
• Troubleshooting drops in lead volume
• Investigating under-spending accounts
• Comparing performance across different periods
• Identifying opportunities to improve qualified lead generation

We're looking for someone who understands that when performance changes, the answer isn't always obvious.

If leads suddenly drop, we want you to know what to investigate before making changes.

? WHAT WE'RE LOOKING FOR

For either position, we're looking for someone who:

✓ Has real hands-on experience in their area of expertise
✓ Can work independently
✓ Has strong attention to detail
✓ Can analyze data and identify patterns
✓ Knows how to troubleshoot problems
✓ Understands how to prioritize based on impact
✓ Can clearly explain their recommendations and reasoning
✓ Is comfortable managing multiple client accounts
✓ Is organized and reliable
✓ Communicates well with a remote team
✓ Is proactive rather than waiting to be told every next step
✓ Is willing to research when the answer isn't immediately obvious
✓ Can take ownership of their area of responsibility

We don't expect you to know everything.

We DO expect you to know how to investigate a problem, ask the right questions, and work toward a solution.

? OUR HIRING PROCESS

Our hiring process includes a practical assessment.

Stage 1 — Take-Home Audit

Selected applicants will receive a real-world client scenario and relevant information to review.

Depending on the position you're applying for, you'll either review a website/SEO scenario or a Google Business Profile/Local Services Ads scenario.

We'll ask you to identify the most important issues and opportunities you see, explain your recommendations, and tell us what you would prioritize and why.

You may use the tools and resources you would normally use professionally, including AI.

We're not testing memorization. We're interested in how you analyze, investigate, prioritize, and solve problems.

Stage 2 — Live Walkthrough

Candidates who perform well on the take-home assessment will be invited to a call with our team.

During the call, you'll be given a different website/account that you haven't reviewed beforehand and asked to walk us through how you would approach it in real time.

We want to understand how you think and work when you're presented with an unfamiliar account.

⚡ ABOUT SERVICE LOOP ELECTRICAL

Service Loop Electrical works with electrical contractors across the United States and helps them improve their marketing, online presence, local visibility, and lead generation.

We're looking for people who want to take genuine ownership of their work and become long-term members of our team.

? HOW TO APPLY

Please complete our application form here:

----------

⚠️ IMPORTANT APPLICATION INSTRUCTION

When the application asks:

"Which team are you applying for?"

Please select:

? Marketing/Advertising (Help drive leads!)

In your application, please also clearly state which position you're applying for:

SEO & Website Specialist

OR

Google Business Profile & Local Services Ads Specialist

If you have significant experience in both areas, you're welcome to mention that as well.

Please complete the application thoroughly. We will review submissions and reach out directly to applicants we'd like to move forward with.

We're looking forward to hearing from you! ⚡

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