Healthcare Content & Email Marketing Specialist

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: TYPE OF WORK

Part Time

: SALARY

Starting Range $7/hr +

: HOURS PER WEEK

25

: DATE UPDATED

Mar 10, 2026

JOB OVERVIEW

Job Title: Healthcare Content & Email Marketing Specialist
Employment Type: Part-Time
Reports To: CEO of My Pediatric Doctor

Position Overview:
We are seeking a detail-oriented and proactive Virtual Assistant to support healthcare-focused communications and digital engagement initiatives. This role is responsible for developing high-quality healthcare content, producing newsletters and blog articles, and managing email marketing campaigns through ActiveCampaign. The ideal candidate combines strong writing capabilities with CRM automation expertise to enhance patient engagement, brand credibility, and communication efficiency while ensuring compliance with HIPAA regulations and privacy policies.

Key Responsibilities:
Healthcare Content Development
Research, write, and edit healthcare-related blog posts, patient education materials, and wellness content.
Ensure content is accurate, reader-friendly, and aligned with healthcare communication best practices.
Translate complex medical information into clear, accessible language for diverse audiences.
Maintain consistency in tone, branding, and messaging across all communications.
Ensure all healthcare content avoids sharing identifiable patient information and adheres to Protected Health Information (PHI) guidelines.

Newsletter & Blog Management
Create and distribute monthly or biweekly newsletters to support patient engagement and retention.
Manage blog publishing schedules and maintain an editorial calendar.
Coordinate content themes aligned with seasonal health topics and awareness initiatives.
Optimize content for readability and search engine visibility (SEO).
Conduct regular audits of newsletters and blog content to ensure compliance with privacy policies and healthcare standards.

Email Marketing & CRM Management (ActiveCampaign)
Build, manage, and optimize email marketing campaigns using ActiveCampaign.
Develop automation workflows for patient onboarding, appointment reminders, follow-ups, and health campaigns.
Perform list segmentation, tagging, and contact database management while ensuring secure handling of patient data.
Monitor campaign performance metrics and recommend improvements to increase engagement.
Ensure all email marketing campaigns comply with HIPAA regulations and safeguard Protected Health Information (PHI).

Administrative & Marketing Support
Proofread and edit content for clarity, grammar, compliance awareness, and professionalism.
Maintain organized digital files and content libraries while ensuring secure storage and management of patient data.
Support marketing initiatives and communication strategies as needed.
Ensure communications reflect confidentiality, patient privacy best practices, and HIPAA compliance.
Maintain updated documentation of privacy policies and procedures for communication and marketing activities.

Qualifications
Proven experience as a Virtual Assistant, content writer, or marketing support professional.
Demonstrated experience writing healthcare, wellness, or medical content.
Hands-on experience with ActiveCampaign or similar email marketing CRM platforms.
Strong written communication and editing skills.
Understanding of healthcare communication standards, HIPAA regulations, and confidentiality considerations.
Ability to manage multiple projects and meet deadlines independently.

Preferred Qualifications
Experience supporting medical practices, telehealth providers, or wellness brands.
Familiarity with HIPAA-aware communication practices and PMI guidelines.
Knowledge of SEO best practices and content optimization.
Experience with WordPress or other CMS platforms.
Basic graphic design skills using tools such as Canva.

Key Competencies:
Exceptional attention to detail.
Strong organizational and time management skills.
Professional communication and discretion.
Analytical mindset with data-driven decision-making.
Ability to work independently in a remote environment.

Tools & Platform Experience:
ActiveCampaign • WordPress • Google Workspace • Canva • SEO tools • Project management platforms (Asana)

SKILL REQUIREMENT

Marketing Healthcare Active Campaign

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Healthcare Content & Email Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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