Head of TikTok Shop & Trybe

# Head of TikTok Shop & Trybe

**Position:** Head of TikTok Shop & Creator Commerce
**Type:** Full-Time
**Experience Level:** Senior / Experienced
**Industry:** DTC Ecommerce

We are a rapidly growing ecommerce company looking for an **experienced TikTok Shop & Trybe operator to completely own this department**.

This is not a simple posting or virtual assistant position.

We are looking for someone who understands how to build, manage, optimize, and scale a **TikTok Shop creator ecosystem from the ground up**, while also managing our Trybe operation and turning creator content into a consistent acquisition and content engine.

You will be responsible for the performance of the channel.

What You'll Own

TikTok Shop Management

* Manage the entire TikTok Shop operation
* Recruit and onboard TikTok Shop affiliates and creators
* Conduct high-volume creator outreach
* Manage product sample requests and product seeding
* Build relationships with high-performing creators
* Identify creators with the highest revenue and content potential
* Create commission structures and creator incentives
* Launch creator campaigns and promotions
* Manage affiliate offers
* Optimize product listings and TikTok Shop storefront
* Monitor shop health and account performance
* Identify opportunities to increase GMV
* Track creator-level performance
* Analyze which hooks, creators, offers, and videos are generating sales
* Build systems for continuously increasing creator output
* Coordinate with creative, media buying, customer service, and operations teams

### Trybe Management

* Own our Trybe account and creator ecosystem
* Recruit and onboard high-performing creators into Trybe
* Manage creator posting and content distribution
* Ensure creators are consistently producing and submitting content
* Repurpose winning TikTok Shop content through Trybe
* Organize and manage creator content at scale
* Identify top-performing creators and double down on them
* Communicate winning hooks, concepts, offers, and angles to creators
* Create systems that encourage creators to iterate on winning ads
* Track creator output, performance, payouts, and activity
* Build a strong core group of creators producing content consistently

## Creator Management

A major part of this role is building relationships with creators.

You should know how to:

* Find creators who can actually sell products
* Recruit hundreds of potential affiliates
* Identify the top performers quickly
* Keep successful creators engaged
* Motivate creators to post more frequently
* Give creators feedback that improves their content
* Develop stronger relationships with our highest-value creators
* Create incentives, competitions, bonuses, and campaigns
* Build a community around the brand
* Turn occasional creators into long-term partners

We don't want someone who simply sends outreach messages.

**We want someone who can build a creator machine.**

## Performance & Reporting

You will be expected to track and report on metrics including:

* TikTok Shop GMV
* Revenue by creator
* Revenue by video
* Number of active creators
* New creators recruited
* Samples sent
* Sample-to-post rate
* Videos posted per week
* Revenue per creator
* Revenue per sample
* Affiliate commission
* Content volume
* Creator retention
* Top-performing hooks and concepts
* Trybe creator activity
* Trybe content output
* Top-performing creator content

You should constantly be asking:

**How do we get more high-quality creators producing more winning content?**

## Who We're Looking For

You MUST have previous experience managing **TikTok Shop for an established ecommerce brand.**

Ideal candidates have:

* Proven TikTok Shop management experience
* Experience growing TikTok Shop GMV
* Experience managing TikTok Shop affiliates
* Experience with creator outreach and product seeding
* Experience managing hundreds of creators or affiliates
* Strong understanding of TikTok Shop Seller Center
* Experience identifying and scaling top-performing creators
* Experience with Trybe is strongly preferred
* Strong understanding of direct-response ecommerce
* Strong analytical skills
* Excellent written communication
* Extremely organized
* Comfortable managing people, systems, and KPIs
* Ability to operate independently without constant direction

Experience with **high-volume DTC brands** is a major advantage.

## This Role Is NOT For You If

* You've only managed organic TikTok accounts
* You've never worked inside TikTok Shop
* Your experience is primarily social media scheduling
* You've never managed affiliates or creators
* You need detailed instructions for every task
* You're uncomfortable being accountable for revenue
* You've only worked with very small creator programs

## What Success Looks Like

Your goal is to turn TikTok Shop + Trybe into a **scalable creator acquisition and content engine**.

That means:

**More Creators ? More Content ? More Winning Creatives ? More Revenue**

You will have the autonomy to build the systems, team, processes, incentives, and creator relationships necessary to make that happen.

We are looking for someone who wants to **own a department**, not simply complete tasks.

## To Apply

Please include:

1. How many years of TikTok Shop experience you have
2. The largest TikTok Shop you've managed
3. Monthly GMV you helped generate
4. Number of creators/affiliates you've managed
5. Your experience with creator seeding and outreach
6. Your experience using Trybe
7. Examples of TikTok Shops you've worked on
8. A brief explanation of how you would build a creator program from 0 to 500+ active affiliates

**Applicants without direct TikTok Shop experience will not be considered.**