Head of Growth, Ecommerce & AI

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: TYPE OF WORK

Any

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

About the Role

We are looking for a commercially driven growth leader to build and scale our direct-to-consumer business across our baby and pet brands.

Working directly with the CEO, you will own the customer growth engine from acquisition to retention. Your focus is simple: bring the right customers to our stores, improve conversion, increase lifetime value and use AI and automation to help a small team produce outsized results.

You'll work closely with our existing Philippines-based team, implementing systems, processes and AI workflows that enable faster execution, better decision-making and greater profitability.

This is a hands-on leadership role for someone who can think strategically and execute quickly.

Key Objectives
1. Grow Direct-to-Consumer Revenue

Build profitable growth across Shopify, Amazon and other marketplaces while reducing customer acquisition costs over time.

2. Increase Conversion

Improve the customer journey from first visit to purchase through better merchandising, content, offers and checkout optimisation.

3. Increase Customer Lifetime Value

Drive repeat purchases, cross-sell opportunities and customer retention across both our baby and pet product ranges.

4. Automate the Customer Journey

Create connected systems that automate marketing, reporting and customer communications from acquisition through retention.

5. Embed AI Across the Business

Implement AI tools and workflows that improve productivity, increase output and enhance decision-making without increasing headcount.

Key Responsibilities
Planning & Commercial Management
Translate the CEO's strategic growth plan into monthly revenue targets and action plans.
Allocate marketing budgets across channels based on performance and profitability.
Develop promotional calendars for key trading periods.
Lead weekly and monthly reporting on revenue, conversion, customer acquisition cost, return on ad spend, retention and profitability.
Coordinate activities across marketing, ecommerce, customer service and product teams.
Paid Media & Customer Acquisition
Own Meta, Instagram, TikTok and Google Shopping performance.
Develop audience strategies and customer acquisition campaigns.
Manage creative testing frameworks and scaling processes.
Monitor and optimise ROAS, MER, CAC and contribution margin.
Expand new customer acquisition through affiliates, creators and partnerships.
Ensure product feeds and catalogues remain accurate across all platforms.
Ecommerce & Marketplace Growth
Own Shopify performance and optimization.
Improve product pages, collections, search functionality, bundles and checkout experience.
Execute A/B testing programmes and implement winning variations.
Grow sales across marketplaces through improved listings, content, reviews and merchandising.
Increase average order value and conversion rate.
Retention, CRM & Loyalty

Build and optimize email and SMS automation flows, including:

Welcome
Abandoned cart
Browse abandonment
Post-purchase
Replenishment
Win-back
VIP programs

Develop customer segmentation strategies.

Launch loyalty and referral programmes.

Create cross-selling opportunities between baby and pet categories.

Increase repeat purchase rates and customer lifetime value.

Data, Analytics & Reporting

Own data accuracy across Shopify, GA4, Meta, Google and Klaviyo.

Maintain tracking infrastructure and attribution models.

Build executive dashboards that provide real-time visibility into:

Revenue
Marketing spend
ROAS
Customer acquisition cost
Repeat purchase rate
Customer lifetime value

Generate insights and recommendations for leadership.

Content, Creative & Social
Lead the development of high-performing creative assets.
Brief designers, creators and video editors.
Manage organic social media across Instagram, ---------- and Facebook.
Build creator and influencer partnerships.
Develop content plans around major retail events including:
Mother's Day
EOFY
Black Friday
Christmas
New Product Launches
AI & Automation
Identify and implement AI tools that increase productivity across marketing and ecommerce.
Build automated workflows for reporting, customer segmentation and campaign execution.
Improve team efficiency through AI-assisted content creation, analysis and customer service.
Connect systems across Shopify, marketplaces, CRM, analytics and operations.

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Head of Growth, Ecommerce & AI

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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