Head of Growth (DTC & Ecommerce)

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: TYPE OF WORK

Any

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

The Opportunity

A market-leading wholesale brand with a strong reputation in baby products and an exciting new pet category launch. We are looking for a commercially minded Head of Growth to transform our direct-to-consumer business into a significant profit engine.

You will own growth end-to-end: acquiring the right customers, increasing conversion, growing repeat purchase rates, and building automated, AI-powered marketing systems that allow a lean team to perform like a much larger organisation.

Reporting directly to the CEO, you will lead strategy, execution, measurement, and optimisation across Shopify, marketplaces, paid media, retention, and automation.

Role Objectives
1. Grow Profitable Direct-to-Consumer Revenue

Scale Shopify and marketplace revenue while continuously reducing customer acquisition costs and improving marketing efficiency.

2. Improve Conversion Across the Entire Customer Journey

Increase conversion from first visit through checkout by optimising product pages, offers, bundles, merchandising, and customer experience.

3. Increase Customer Lifetime Value

Drive repeat purchases, cross-sell opportunities, subscriptions, bundles, loyalty programs, and customer retention across both the baby and pet categories.

4. Automate and Connect the Customer Journey

Build integrated systems that connect advertising, ecommerce, email, SMS, analytics, and customer data into a single measurable growth engine.

5. Leverage AI Across Marketing Operations

Implement AI tools, workflows, and automations that increase output, speed, and decision-making while minimising the need for additional headcount.

Key Responsibilities
Growth Strategy & Leadership
Develop and own the annual DTC growth strategy.
Establish revenue, profitability, customer acquisition, and retention targets.
Manage the ecommerce and marketing budget with clear ROI accountability.
Lead, coach, and optimise the existing Philippines-based marketing and ecommerce team.
Develop the go-to-market strategy for new product launches, particularly the pet category.
Explore and scale emerging channels including affiliates, influencers, creators, referral partnerships, and strategic collaborations.
Present monthly business reviews covering performance, insights, opportunities, and priorities.
Paid Media & Customer Acquisition
Own paid acquisition across Meta, Instagram, Facebook, TikTok, Google Shopping, Performance Max, and emerging channels.
Manage audience development, offer testing, creative testing, and campaign optimisation.
Improve ROAS, MER, CAC, and customer acquisition efficiency.
Manage product feeds and catalogue integrations across advertising platforms.
Shift budget dynamically toward the highest-performing channels and campaigns.
Ecommerce & Conversion Rate Optimisation
Own Shopify performance and customer experience.
Improve:
Product pages
Collection pages
Navigation
Bundles
Landing pages
Checkout performance
Build a testing culture through A/B testing and conversion optimisation.
Increase marketplace growth through superior listings, imagery, content, pricing, and customer reviews.
Work closely with product and creative teams to optimise merchandising and product presentation.
Retention, CRM & Customer Lifetime Value
Develop and manage email and SMS programs.
Build automated customer journeys including:
Welcome flows
Browse abandonment
Cart abandonment
Post-purchase flows
Replenishment reminders
Review requests
Win-back campaigns
Develop loyalty and referral programs.
Design bundles and offers that increase average order value.
Drive cross-selling between baby and pet categories.
Build customer segments based on behaviour, lifecycle stage, and purchase history.
Data, Analytics & Reporting
Ensure accurate tracking and attribution across all customer touchpoints.
Own:
GA4
Shopify reporting
Meta tracking
Google Ads tracking
Conversion APIs
Marketplace reporting
Develop executive dashboards that provide visibility into:
Revenue
Profitability
ROAS
CAC
AOV
Conversion rate
LTV
Repeat purchase rate
Maintain clean and reliable customer and product data across all platforms.
Content, Creative & Social Commerce
Lead the development of high-performing paid and organic content.
Brief and manage:
Static creatives
Video assets
UGC content
Creator partnerships
Influencer content
Grow and engage audiences across:
Instagram
TikTok

Facebook
Emerging social channels
Develop campaign calendars around major retail events including:
Mother's Day
EOFY
Black Friday
Cyber Monday
Christmas
Product launches
AI & Automation Leadership
Identify and implement AI tools that improve productivity and marketing effectiveness.
Build automated workflows for:
Content creation
Reporting
Campaign management
Customer segmentation
Product enrichment

Email generation
Data analysis
Establish scalable systems that reduce manual work and increase team output.
Ideal Candidate
Experience
7+ years in ecommerce, growth marketing, or DTC leadership.
Proven experience scaling a Shopify business.
Strong understanding of customer acquisition and retention economics.
Experience managing six-figure monthly advertising budgets.
Experience leading offshore or remote teams.
Experience launching and growing consumer brands.
Technical Skills
Shopify
Klaviyo
GA4
Meta Ads Manager
Google Ads
Google Merchant Centre
Feed management platforms
Marketplace platforms
CRO tools
AI marketing tools and automations
Personal Attributes
Highly commercial and data-driven.
Entrepreneurial and action-oriented.
Comfortable moving between strategy and execution.
Obsessed with growth, testing, and continuous improvement.
Strong leadership and coaching skills.
Curious about AI and emerging technologies.

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Head of Growth (DTC & Ecommerce)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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