Growth Marketing Lead – Health & Wellness

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: TYPE OF WORK

Full Time

: SALARY

TBC based on expereince

: HOURS PER WEEK

40

: DATE UPDATED

Oct 3, 2026

JOB OVERVIEW

DTC Growth Lead – Health & Wellness

Full-Time | Remote | Philippines

We are launching a new health and wellness education brand and are looking for a hands-on DTC Growth Lead to become the founder’s marketing right hand.

We want someone who has already successfully sold health, wellness or education courses/products direct-to-consumer through paid Meta advertising.

You will own the growth strategy from ad → landing page → checkout → purchase, working with existing specialists for Meta buying, GHL implementation and tracking.

You will own:

DTC growth strategy and performance
Offers, positioning and funnel optimisation
Creative strategy, hooks, angles and ad concepts
Direct-response copy and video scripts
Landing-page and checkout conversion
Performance data, CPA and ROAS
Creative testing and scaling
Coordinating our Meta, GHL and tracking specialists

Who you are- You are a hands-on performance/growth marketer with experience in:

Meta Ads and paid customer acquisition
GoHighLevel (GHL) funnels, workflows and automation
Full-funnel optimisation from ad → landing page → checkout → purchase
Selling courses, coaching programs or digital products direct-to-consumer
Ideally working in the health, wellness or coaching space
Direct-response hooks, ad copy, offers and video scripts
Reading performance data and understanding CPA, ROAS, CTR, CPC and conversion rates
A/B testing, creative testing and scaling winning campaigns
Working with tracking including Pixel, CAPI, GA4 and UTMs
You do not need to personally build everything. You need to know what needs to be done, why, and whether it’s working.
We want a commercial, data-driven growth operator who takes ownership of sales performance.

To apply

Please include your CV and a short introductory video outlining your experience and why you think you would be a good fit for this role.

Please also answer:

What health/wellness, coaching or digital product have you personally helped scale through paid traffic?
What were the results — spend, sales, CPA and ROAS?
What were you personally responsible for?
What would you focus on in your first 30 days launching a new DTC course?
What is your expected hourly rate?
Are you available to work NZ business hours?
What is your available start date?

Please start your application with “DTC GROWTH.”

SKILL REQUIREMENT

Performance Marketing Media Buying GoHighLevel

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Growth Marketing Lead – Health & Wellness

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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