Growth Marketing Lead

Remote | Philippines | Full-Time | USD 12 per hour

WHY JOIN US
- Own the growth strategy and execute it, not just take instructions
- Build the marketing function with a clear path toward Head of Marketing
- Work directly with leadership with a dedicated advertising budget and modern AI tools

ABOUT THE ROLE
We're looking for a hands-on Growth Marketing Lead who can build the strategy and execute it.

This is not a role where you inherit a large marketing team or simply manage agencies. You'll take ownership of our growth marketing function, develop the plan, launch campaigns, create content, generate leads, measure results, and continuously improve what's working.

You'll work directly with company leadership and our in-house AI/web team. As the business grows, there is a real opportunity to build a marketing team around you and grow into a Head of Marketing position.

We care more about what you have personally built and executed than impressive titles.

WHAT YOU'LL OWN
- Develop and execute our overall growth marketing strategy and rolling 90-day marketing plan
- Own paid acquisition across Meta and LinkedIn, including campaign setup, targeting, testing, optimization, budgets, and reporting
- Build B2B lead-generation campaigns using email, LinkedIn, paid media, and other relevant channels
- Own our social presence across Instagram, Facebook, LinkedIn, and other relevant platforms
- Develop content calendars and create written, visual, and campaign content
- Manage email marketing, lead nurturing, CRM workflows, and marketing automation
- Track leads, CPL, conversion rates, pipeline, engagement, and other meaningful KPIs
- Work with our web/technical team on landing pages, SEO, conversion optimization, tracking, and website content
- Use AI tools such as ChatGPT, Claude, Gemini, and creative-generation tools to move faster and produce better marketing
- Build reusable campaign templates, content systems, workflows, and playbooks that can scale as the company grows

WHAT SUCCESS LOOKS LIKE
Within your first 90 days, you should have:
- Built and begun executing a clear marketing and growth plan
- Established consistent social and content publishing
- Launched and optimized paid acquisition campaigns
- Improved lead tracking and marketing reporting
- Built a repeatable lead-generation engine we can continue testing and scaling

We're not expecting everything to work immediately. We are looking for someone who knows how to test, measure, learn, and improve.

WHAT WE'RE LOOKING FOR
You should have:
- 4+ years of hands-on digital or growth marketing experience
- Experience personally building and executing marketing campaigns, not only supervising others
- Hands-on experience using Meta Ads Manager
- Experience with LinkedIn marketing, B2B demand generation, or lead generation
- Experience building and managing paid advertising campaigns and budgets
- Strong content creation and copywriting skills
- Experience with email marketing, lead nurturing, CRM, and marketing automation tools such as HubSpot or similar
- Ability to measure marketing performance and communicate results using clear KPIs
- Working understanding of SEO, landing pages, website conversion, and analytics
- Regular experience using AI tools as part of your marketing workflow
- Strong written English and communication skills
- The ability to work independently, identify what needs to be done, and execute without waiting for detailed instructions

Most importantly, you should be comfortable building rather than maintaining.

NICE TO HAVE
- Healthcare or medical marketing experience
- Staffing, recruiting, BPO, or professional-services marketing experience
- Experience rebuilding a marketing function or brand that had lost momentum
- Experience with AI-assisted image, video, or content creation
- No-code or marketing automation experience
- Familiarity with tools such as HubSpot, Zapier, Make, GA4, Canva, or similar platforms

You do not need to be an expert in programming, web development, SEO, design, and every marketing platform. We have technical support available. We are looking for a strong growth marketer who knows how to collaborate with specialists when needed.

ABOUT MBVA 24/7
MBVA 24/7 started as a virtual medical staffing company, helping medical practices work with highly capable Philippines-based virtual medical assistants.

We're now expanding how we use technology and artificial intelligence to solve real operational problems for businesses. AI is built into how we work, but our focus is practical: using technology where it creates measurable business value.

Our Philippines-based team is a critical part of the company and how we grow.

INTERVIEW PROCESS
We want the process to be practical and straightforward.

Shortlisted candidates will be asked to walk us through one marketing campaign they personally worked on. You may use:
- Sanitized screenshots
- A portfolio or case study
- A demo account
- Examples from previous work with confidential information removed

We will never require you to expose confidential client or employer information.

We may also give you a simple hypothetical marketing scenario and ask how you would approach the campaign, which channels you would use, and how you would measure success.

We are interested in understanding how you think and how hands-on you are, not testing whether a past campaign produced perfect results.

COMPENSATION
USD 12 per hour, depending on experience and demonstrated hands-on ability.
Full-time, remote position based in the Philippines.

EMPLOYER QUESTIONS (REQUIRED)
Please copy these five questions into your application and answer each one. Applications that do not answer all five will not be considered.

1. Have you personally launched and managed paid campaigns inside Meta Ads Manager?
(Yes, regularly / Yes, occasionally / I have assisted someone else / No)

2. Briefly describe one paid marketing campaign you personally managed. What was the objective, approximate monthly budget, and primary KPI?

3. What is the largest monthly advertising budget you have personally managed?
(Under $1,000 / $1,000-$5,000 / $5,000-$10,000 / $10,000-$25,000 / $25,000+)

4. Which of the following could you independently set up and operate today? List all that apply.
(Meta Ads Manager / LinkedIn Campaign Manager / Email automation / CRM workflows / GA4 & reporting / SEO / Landing pages)

5. Are you comfortable being the primary hands-on marketer in a small company, including both strategy and execution?
(Yes / No)