Growth & Marketing Lead

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: TYPE OF WORK

Full Time

: SALARY

1000-1250

: HOURS PER WEEK

40

: DATE UPDATED

Feb 17, 2026

JOB OVERVIEW

This role is for a marketing operator who can think and execute.

You will co-own planning and follow-through. You won’t be handed vague instructions or asked to “just post.” You will be expected to propose a strategy, build weekly plans, manage contractors (paid ads + design), and ship consistently.

The core mission

Create a predictable lead flow and a clean intake funnel while protecting the brand voice and quality standards.

Responsibilities
1) Strategy + Planning (weekly/monthly)

Translate the founder's vision into a weekly marketing plan

Propose campaign angles, offers, and messaging tests

Build a simple quarterly roadmap (themes, campaigns, key milestones)

Identify what’s aligned vs. not aligned with the brand voice and goals.

2) Execution Ownership

Ensure marketing progresses each week without bottlenecks.

Launch/iterate campaigns, landing pages, creative, and follow-up sequences

Maintain a steady creative/testing cadence (refreshes, new hooks, variations)

3) Lead Gen Performance Management

Coordinate and oversee Meta + Google (either you run them or you manage our ads specialist)

Track performance and make decisions based on data (CPL, lead quality, conversion rate)

Optimize weekly based on results (not “set it and forget it”)

4) Contractor / Team Management

Manage a paid ads specialist and a designer (and other freelancers as needed)

Write clear briefs, set deadlines, and review deliverables.

Maintain brand consistency and quality control across all assets

5) Reporting + Accountability

Provide a weekly scorecard that includes:

Leads + cost per lead

Lead quality notes

Conversion metrics (lead ? scheduled call ? intake)

What shipped this week

What’s planned next week + what you need from the founder (if anything)

Requirements

3+ years in growth marketing / performance marketing / marketing ops

Comfortable making strategic recommendations (not just doing tasks)

Strong project management and communication

Experience working with US-based brands, agencies, or service businesses

Ability to keep creative standards high (no generic template marketing)

Bonus (nice to have):

Experience in healthcare, therapy, ABA, and local service lead gen

Familiarity with CRMs (GoHighLevel, HubSpot, etc.), landing pages, automations

Please Apply with the following

Please submit:

Your resume and/or LinkedIn

2–3 examples of campaigns/brands you’ve worked on (with results if possible)

Short answers to these questions:

A. If CPL jumps 40% this week, what do you check first, and what actions do you take?
B. Write 3 ad angles for parents looking for ABA services in a specific local area (headline + hook + why it would work).
C. Describe your weekly operating system for planning, execution, and reporting.

SKILL REQUIREMENT

Marketing Analytics Content Planning Team Leadership

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Growth & Marketing Lead

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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