Growth Marketer Needed to Increase ARPU and Develop Targeted Offers

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: TYPE OF WORK

Full Time

: SALARY

Starting at $20hr -negotiable for the right fit w experience

: HOURS PER WEEK

TBD

: DATE UPDATED

Dec 4, 2025

JOB OVERVIEW

We are seeking a highly motivated Growth & Conversion Optimization Specialist to design, build, and optimize our sales funnel. You will be instrumental in increasing our Average Revenue Per User (ARPU) through advanced segmentation, persuasive upsell strategies, and data-driven testing—leveraging consumer psychology to drive high-value conversions.

Key Responsibilities:

Funnel Strategy & Architecture:

Design and implement multi-step sales funnels aimed at moving users from basic purchases to premium add-ons and subscription products.

Develop dynamic upsell and cross-sell flows that increase transaction value without disrupting the user experience.

Customer Segmentation & Personalization:

Analyze user data to segment customers based on behavior, purchase history, and demographics.

Craft personalized offers and messaging that leverage consumer psychology principles (e.g., urgency, social proof, loss aversion).

Conversion Rate Optimization (CRO):

Run A/B tests on landing pages, checkout flows, and upsell pages to continuously improve conversion metrics.

Use analytics tools (e.g., Google Analytics, Mixpanel, Segment) to monitor funnel performance and identify opportunities for improvement.
Collaboration & Communication:

Work closely with product, marketing, and design teams to ensure that messaging, UX, and functionality are aligned with our growth objectives.

Present data-driven insights and actionable recommendations to stakeholders.
Qualifications:

5+ years of experience in growth marketing, conversion optimization, or a similar role—preferably in SaaS, e-commerce, or digital product businesses.
Proven track record of designing and optimizing sales funnels that drive upsells and increase ARPU.
Deep understanding of customer segmentation and behavioral psychology with a portfolio of successful campaigns.
Proficiency with analytics and marketing automation tools (Google Analytics, Mixpanel, Segment, HubSpot, Klaviyo, etc.).
Strong copywriting skills with an ability to craft persuasive, conversion-focused messaging.
Experience in running A/B tests and using data to drive decision-making.
Excellent project management and communication skills, with the ability to collaborate in a remote, cross-functional team environment.
Nice-to-Haves:

Familiarity with subscription models,e-commerce, SaaS metrics, and customer retention strategies.
Experience working with startups or high-growth companies.

How to respond:

A brief cover letter detailing your relevant experience and successes. Highlight your most audacious projects.

Examples of previous funnel building, segmentation, and CRO projects.

Your estimated timeline and hourly/project rate.

We look forward to hearing how you can help us grow!

SKILL REQUIREMENT

Performance Marketing

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Growth Marketer Needed to Increase ARPU and Develop Targeted Offers

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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