Growth & CRM Manager (Remote)

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: TYPE OF WORK

Part Time

: SALARY

€5 with achievable bonus

: HOURS PER WEEK

15

: DATE UPDATED

May 31, 2026

JOB OVERVIEW

Growth & CRM Manager (Remote)

Part-Time (10–15 Hours Per Week Initially)

About Claddagh Living

Claddagh Living is building the leading accommodation brand on the Wild Atlantic Way.

We believe the companies that win long-term own their audience, not just their properties. This role sits at the centre of that strategy and will be responsible for helping us build a valuable database of guests, landlords, contractors, and corporate contacts that drives direct bookings and property growth.

This is one of the most important growth roles in the business.

Your Mission

Build and manage the systems, content, and relationships that generate:

* More direct bookings
* More repeat guests
* More landlord leads
* More contractor and corporate bookings
* A larger Wild Atlantic Way audience

This is not a management-only role.

You will be expected to think strategically, identify opportunities, and execute the work yourself.

Responsibilities

CRM & Automation

* Own and optimise Klaviyo and our email marketing infrastructure
* Build, maintain, and improve automated customer journeys and nurture sequences
* Manage CRM hygiene, segmentation, and audience data
* Develop targeted campaigns for guests, landlords, contractors, and corporate contacts
* Create systems that increase repeat bookings, guest lifetime value, and direct booking revenue

Content & Campaigns

* Own the content calendar and email communications strategy
* Research, write, build, schedule, and report on all newsletters and email campaigns
* Manage the Weekly Wild Atlantic Way Insider newsletter
* Create monthly landlord updates, past guest communications, seasonal promotions, and special offers
* Test and optimise campaign performance through reporting and insights

Audience Growth & Partnerships

* Grow and enrich our guest, landlord, contractor, and corporate databases
* Identify and source new landlord leads and accommodation opportunities
* Research and build relationships with local businesses, employers, recruitment agencies, construction firms, healthcare providers, and other corporate accommodation partners
* Develop initiatives that expand our Wild Atlantic Way audience and strengthen direct marketing channels
* Support long-term audience ownership and partnership growth across the business

Success Looks Like

* Weekly newsletters sent consistently
* Email database growing every month
* More direct bookings being generated
* More repeat guests returning
* More landlord leads entering the pipeline
* Growing contractor and corporate contact database
* Clean, organised, automated CRM systems

Ideal Candidate

* Experience with Klaviyo or email marketing
* Strong written English
* Commercially minded and proactive
* Comfortable creating content and executing campaigns
* Organised, detail-oriented, and self-sufficient
* Able to spot opportunities without being told what to do

Application Question

If you started tomorrow, what would your first 90 days look like to grow direct bookings, build our audience, generate landlord leads, and create contractor and corporate accommodation opportunities?

We’re looking for someone who wants to help build a long-term growth engine, not simply complete tasks.

SKILL REQUIREMENT

CRM Email Marketing Lead Generation

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Growth & CRM Manager (Remote)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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