Graphic Designer & Digital Marketing Specialist

About Metrix

Metrix is an Australian tattoo supply brand focused on high-quality products for professional tattoo artists. We are a growing, design-led business with a strong focus on quality, consistency and building genuine relationships with artists.

We’re looking for a Graphic Designer & Digital Marketing Specialist to join our team remotely and take ownership of much of our day-to-day creative and digital marketing.

This is a hands-on role for someone who can move comfortably between design, social media, content creation, email marketing and digital campaigns — and who understands how to create content that actually gets attention, rather than simply making things look good.

The Role

You’ll be responsible for bringing the Metrix brand to life across digital channels.

You’ll work closely with the founders and wider team to develop creative campaigns, social content, product launches and marketing materials, while helping us grow our online presence and customer base.

We’re looking for someone who is creative, commercially minded and proactive. You should be able to take a brief and run with it, but also be confident bringing your own ideas to the table.

Key Responsibilities

Graphic Design

* Create engaging visual content for Instagram, TikTok, Facebook and other digital channels
* Design social media posts, Reels covers, stories, ads and promotional graphics
* Develop creative assets for product launches and marketing campaigns
* Design email marketing graphics and promotional materials
* Create product and campaign imagery for our website and online store
* Develop printed materials when required, including flyers, product cards, brochures and trade show materials
* Maintain consistency across all Metrix branding and visual communications
* Work with existing brand guidelines while continuing to develop and evolve the visual identity

Social Media & Content

* Plan and create content for Metrix’s social media channels
* Help develop a consistent and engaging content calendar
* Create content around our products, artists, brand story and tattoo industry
* Identify trends and opportunities for relevant social content
* Assist with Reels and TikTok concepts, including editing where required
* Coordinate and repurpose user-generated content and artist content
* Help grow engagement and strengthen Metrix’s relationship with professional tattoo artists

Digital Marketing

* Assist with planning and executing digital marketing campaigns
* Create creative assets for Meta and other paid advertising campaigns
* Monitor campaign performance and use data to inform future creative
* Assist with email marketing, including campaign creation, graphics and basic reporting
* Support product launches and promotional campaigns across our website, email and social channels
* Assist with website content and merchandising when required
* Track relevant marketing metrics and report on performance

Brand & Campaign Development

* Help develop creative concepts for new product launches
* Work with the team to develop campaigns from initial idea through to execution
* Bring fresh ideas for how Metrix can stand out within the tattoo industry
* Research competitors, industry trends and relevant cultural/social trends
* Help maintain a consistent, premium and professional brand presence across all touchpoints

What We’re Looking For

We’re looking for someone who has:

* Strong graphic design skills and a good eye for typography, composition and visual hierarchy
* Experience creating content for social media
* Experience with Adobe Creative Suite, particularly Photoshop and Illustrator
* Experience with video editing, particularly short-form content for Reels and TikTok
* An understanding of digital marketing and social media strategy
* Strong attention to detail
* Good written English and communication skills
* The ability to manage multiple projects and deadlines
* A proactive approach — you don’t need to be told what to do every step of the way
* An understanding of how design and marketing work together to achieve commercial results
* An interest in culture, fashion, art, music, tattooing or other creative industries

Ideally, You Also Have

* Experience working with an e-commerce brand
* Experience with Shopify
* Experience with Meta Ads Manager
* Experience with Klaviyo or another email marketing platform
* Experience creating UGC-style or talking-to-camera content
* Experience working with influencers, creators or brand ambassadors
* Experience in the tattoo, beauty, fashion, lifestyle or creative industries
* Basic understanding of marketing analytics and conversion metrics

The Person

This role would suit someone who is creative but commercially minded.

We don’t want someone who simply waits for a brief and produces a graphic. We want someone who notices opportunities and says:

“We should be doing this.”

You should be comfortable working independently, managing your own workload and communicating regularly with a remote team.

You’ll need to be able to balance creativity with the practical side of marketing — understanding that a beautiful piece of content is great, but ultimately we want to build the Metrix brand, grow our audience and sell products.

What We Offer

* Fully remote position
* Flexible working environment
* Work with an established Australian tattoo brand
* Opportunity to have genuine creative input into the direction of the brand
* Variety across graphic design, social media, content and digital marketing
* Opportunity to grow with the business
* Work closely with the founders and have a direct impact on the brand