Graphic Designer

We are looking for a skilled Graphic Designer to help translate complex industrial engineering into compelling visual assets across the full marketing funnel. The role focuses on building strong visual systems, creating branded technical and marketing collateral, designing large-scale and digital assets, and developing scalable design templates that strengthen brand authority with engineers, municipal stakeholders, and industrial buyers.

This is a remote role that may require some overlap with US Eastern Time hours for occasional meetings.

Must skill: Brand & Visual Identity Design, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma

Nice to have: Industrial/B2B Design Experience, Technical Visualization (engineering schematics, process diagrams), Large-Format & Industrial Print, Motion Graphics, Using LLMs and AI Image Tools for Design

Your application email subject line MUST read:

"I actually read the design instructions"

Applications with any other subject line will not be reviewed.

Who We Are

BuzzInsider is a boutique marketing and intelligence firm operating at the intersection of content, data, and AI — helping brands and investors unlock faster, more predictable growth. We combine advanced analytics, emerging technology, and audience-first thinking to turn attention into measurable business impact.

We work with B2B companies across multiple industries, with a particular focus on industrial, manufacturing, and water/wastewater utilities. We help these companies transform complex engineering and technical content into structured authority brands through strong visual systems, technical sales collateral, and high-quality marketing assets.

Our leadership team has very high expectations and values people who go the extra mile with creative problem-solving approaches.

www.buzzinsider.co

Salary & Hours

Starting at $4–10/hour depending on experience, with increases based on performance.

Initial work will likely be a part time as needed basis.

Project Scope

We are looking for a creative partner to help us translate complex industrial engineering into compelling visual assets. The work covers the full marketing funnel, including:

Paid Advertising (Print & Digital):
Trade journal ads (e.g., WaterWorld, WEFTEC publications), LinkedIn lead-gen ads, and Google Display banners for industrial buyers.

Technical Sales Collateral:
High-end line cards, technical data sheets (TDS), and capability statements that simplify complex flowcharts and systems.

Large-Scale Graphics:
Booth designs for industry trade shows, vehicle wraps for service fleets, and environmental signage for treatment plants.

Packaging & Labeling:
Industrial-grade labeling for chemicals or components, including ISO compliance and safety iconography.

Digital/Social:
Branded content for LinkedIn and YouTube highlighting "on-site" projects and case studies.

Core Responsibilities

Translate complex industrial engineering and technical content into clean, branded visual assets.

Build branded design templates and visual frameworks that scale across hundreds of pieces of technical and marketing content.

Design trade journal ads, LinkedIn lead-gen campaigns, and Google Display banners targeted at industrial buyers.

Produce high-end line cards, technical data sheets (TDS), and capability statements that simplify complex flowcharts and systems.

Develop large-scale graphics including trade show booth designs, vehicle wraps, and environmental signage for treatment plants.

Create industrial-grade packaging and labeling for chemicals and components, including ISO-compliant layouts and safety iconography.

Design branded social and video content for LinkedIn and YouTube highlighting on-site projects and case studies.

Identify visual opportunities for engagement and set up AI image systems to produce assets at scale.

Maintain a "rugged yet innovative" aesthetic that appeals to engineers and municipal stakeholders.

Document brand guidelines and maintain clear records of design assets and changes.

Key Requirements

Design Experience:
Proven track record in graphic design with strong portfolio work. Experience in B2B, industrial, manufacturing, or utilities sectors is a plus.

Technical Visualization:
Ability to work with engineering schematics, process flows, or complex technical content and turn it into clean, branded diagrams.

Print Mastery:
Experience with large-format printing (trade show banners, vehicle wraps) and durable industrial labeling is a plus.

Brand Authority:
Ability to maintain a "rugged yet innovative" aesthetic that appeals to engineers and municipal stakeholders.

Deep understanding of:

brand identity

typography and color theory

layout and composition

design systems and component libraries

technical and process visualization

Experience using design tools such as:

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Figma

Canva

AI image generation tools (Midjourney, DALL·E, etc.)

Strong creative and problem-solving skills.

Candidate Profile

You are methodical, creative, and detail-driven. You enjoy organizing complex visual ecosystems and turning unglamorous industrial subject matter into polished, professional design.

Traits we value:

Creative thinker
Detail-oriented
Self-driven
Strong problem solver
Focused on long-term brand growth

What energizes you:

Building cohesive industrial brand identities
Turning complex engineering into clear visual stories
Growing engagement through design and storytelling
Creating design systems that scale

Design Case Study Request

Please include one real design project you worked on and explain:

The website or brand URL

The main design problem

The actions you implemented

The result (engagement, conversions, brand consistency, or visual impact)

Example format:

Website:
----------

Problem:
Industrial manufacturer with inconsistent branding and outdated technical collateral.

Actions Taken:
Built a unified brand system, redesigned line cards and technical data sheets, created an icon and schematic library, and rolled out updated trade show and LinkedIn ad templates.

Result:
LinkedIn lead-gen CTR improved 70% and trade show booth engagement increased meaningfully over 6 months.

If possible, include screenshots, before/after comparisons, or a portfolio link showing the improvement.

Submission Requirements

Please share your portfolio with a focus on:

Industrial Case Studies:
Show us how you've handled "unglamorous" products and made them look professional and cutting-edge. (If you don't have industrial work, share your strongest B2B or technical projects.)

Infographics / Diagrams:
Examples of complex processes (e.g., a treatment cycle or a mechanical assembly) turned into a clear visual.

Paid Ads:
Examples of B2B trade publication ads or LinkedIn campaigns.

To Apply

Send your application to:

----------

Only emails sent to this address will be considered, responses in onlinejobs platform will not be monitored

Your submission must include:

Resume (PDF link, format: ---------- sign.pdf)

Design Case Study

Portfolio link with 2–3 projects you worked on and what design work you performed. Include the impact on engagement, conversions, or brand consistency.

How would you build a scalable visual system and design templates that maintain a "rugged yet innovative" brand across technical collateral, paid ads, large-format graphics, and social content.

Animal Question:
"If you were an animal, what would you be and why?"

Experience:
"For how many years have you worked in graphic design?"
"How many years of work experience do you have in total?"
"How much of your experience has been in industrial, manufacturing, or utilities sectors (if any)?"
What was the largest company you worked for, how long?
Do you also have video editing experience, if yes, pls share some work


Your available hours in US Eastern Time.
"Which US Eastern Time hours could you be available for meetings and overlap?"

Format your submission professionally – attention to detail will be evaluated.

Most applicants will miss these instructions and be disqualified. Those who follow them will be shortlisted.

Thank you,
Matt