Google Specialist: SEO + PPC (Lead Gen for Dental Practices)

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TYPE OF WORK

Part Time

SALARY

$800-$1000 USD/mo

HOURS PER WEEK

30

DATE UPDATED

Feb 3, 2026

JOB OVERVIEW

growth-focused marketing agency serving dental practices in the US. We support practices with strategy + execution to generate consistent leads and help owners grow with confidence.

Role Summary

We’re hiring a hands-on SEO + Google Ads specialist to own the “Google channel” for a pod of clients. You’ll manage Local SEO + Google Search Ads end-to-end: audits, strategy, implementation, optimization, and reporting — with clear communication and reliable follow-through.

This is a delivery role (execution + improvement), not just advisory.

Responsibilities

SEO (Local + On-Page)

Run SEO audits (technical + on-page + local) and prioritize fixes

Optimize location/service pages for local intent (structure, metadata, internal links)

Improve Google Business Profile (GBP) performance (categories, services, posts, Q&A, photos, tracking)

Keyword research + content mapping for service lines and locations

Coordinate or implement SEO updates (directly in WordPress or via our dev/content team)

Track rankings/visibility and recommend iterative improvements

Google Ads (PPC)

Build and manage Google Ads accounts: Search campaigns, ad groups, keywords, negatives, extensions

Create/optimize landing page alignment and conversion tracking strategy

Improve performance through ongoing optimization (search terms, bids, budgets, ads, audiences)

Implement and validate conversion tracking (calls, forms, scheduler clicks) + reporting

Provide budget recommendations based on goals and performance

Collaboration + Delivery

Work inside our project management system (ClickUp) using tickets/tasks, due dates, and updates

Provide clear weekly progress notes + next steps

Coordinate with account manager/project manager so client communication stays clean

Required Skills & Experience

2–5+ years of SEO + Google Ads experience for local lead gen businesses (agency experience preferred)

Strong understanding of Local SEO and GBP optimization

Strong experience with Google Ads Search (not just brand campaigns)

Solid grasp of conversion tracking and attribution basics (GA4, Google Ads conversions, call tracking)

Comfortable working with WordPress (basic on-page edits; dev collaboration when needed)

Clear communicator — can explain what’s happening and what’s next without fluff

Nice to Have

Experience in dental, healthcare, home services, or other appointment-based businesses

Experience improving performance across multiple locations/services

Familiarity with call tracking platforms and CRM-based tracking

Experience creating SOPs or documenting repeatable processes

Tools We Use

Google Ads, GA4, Google Tag Manager, Search Console, WordPress, ClickUp, Google Drive (and other client-specific tools)

Work Setup

Remote

Part-time contractor to start (with the option to expand)

Flexible hours, but must meet deadlines and communicate clearly

How to Apply

Please include:

A short intro (2–4 sentences) about your SEO + PPC experience for local lead gen

2–3 examples of results you’ve driven (brief context + what you did)

Your hourly rate and weekly availability

Any certifications (optional)

SKILL REQUIREMENT
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