Google Paid Search Ads & SEO Specialist

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: TYPE OF WORK

Any

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Mar 23, 2026

JOB OVERVIEW

Company Overview
Kalaidoscope is a web development and growth marketing agency built for founders — the ones with a real vision and not enough hours in the day. We build fast, think like operators, and use modern technology and AI to give small businesses the kind of execution that used to require a much bigger team.
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Role Overview
We're looking for a Paid Search & SEO Specialist who is genuinely obsessed with Google — the ads, the algorithm, and everything in between.

You live in Google Ads Manager. You think in keywords, match types, Quality Scores, and bidding strategies. You've built campaigns from scratch, inherited broken ones and fixed them, and you know exactly what levers to pull when performance dips. You don't just run ads — you understand the full search ecosystem, from how someone types a query to how a landing page converts that click into a lead.

On the SEO side, you're not guessing. You do the research, you understand search intent, you know how to find the gaps and build a strategy around them. You track rankings, monitor traffic trends, and connect organic performance to real business outcomes.

This is a hands-on execution role. You'll own Google Ads and SEO strategy and execution for our clients — with direct access to the founder and a short feedback loop.

What You'll Own
Build, manage, and optimize Google Ads campaigns — Search, Performance Max, and Display — including keyword strategy, ad copy, audience targeting, bidding, and budget management
Conduct deep keyword research and competitive analysis to inform both paid and organic strategy
Audit and improve existing campaigns — identify wasted spend, improve Quality Scores, tighten targeting, and increase conversion rates
Set up and manage conversion tracking, goal configuration, and Google Analytics/GA4 integration to ensure accurate performance reporting
Develop and execute on-page and technical SEO strategies — site audits, keyword mapping, meta optimization, internal linking, and content recommendations
Monitor and report on performance across paid and organic channels with clear, actionable insights — not just data dumps
Run structured experiments — ad copy tests, landing page variations, bid strategy changes — and document what you learn
Stay current on Google algorithm updates, policy changes, and emerging features

Must-Haves
Hands-on Google Ads management
Deep understanding of search intent and how to build keyword strategies around it
Proven ability to improve campaign performance — you have results you can speak to
Solid grasp of SEO fundamentals and experience with tools like Google Search Console, Ahrefs, or SEMrush
Comfortable with GA4, conversion tracking setup, and reading performance data accurately
Strong ad copywriting skills — you know how to write headlines that get clicks
Detail-oriented and analytically minded — you notice things others miss
Self-directed and reliable — you manage your own work and communicate proactively

Nice-to-Haves
Google Ads certification
Experience with local SEO or multi-location campaigns
Familiarity with landing page tools and conversion rate optimization
Experience in agency or multi-client environments
Comfort with AI tools for research, reporting, and copy testing
Basic understanding of how web development and page speed affect SEO and Ad Quality Score

Why This Role
Own a high-impact channel with real budgets and real clients from day one
Direct access to the founder — fast decisions, no layers
Flexible, async-friendly environment built around results
Two active projects to start with more coming
Clear path to grow as the agency and client roster scale

SKILL REQUIREMENT

Google Ads SEO Search Engine Marketing

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Job Post	Reporter	Rank	Reason	Date

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Google Paid Search Ads & SEO Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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