Google & Meta Ads Specialist, Lead Generation, GHL

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: TYPE OF WORK

Part Time

: SALARY

$12-$15 USD

: HOURS PER WEEK

8

: DATE UPDATED

Oct 19, 2026

JOB OVERVIEW

About Us
Rags & Bert's is an award-winning UK dog daycare and boarding business with locations in Reading and Farnborough.

We're looking for an experienced, proactive digital advertising specialist to take ownership of our paid advertising campaigns for our growing Farnborough location.
Our current advertising budget is approximately £1,200 per month, increasing to £1,500–£2,000 as we launch our new dog hotel service.

We want someone who can create the adverts, manage the campaigns, generate qualified leads that turn into appointments and demonstrate results through accurate reporting.

Key Responsibilities

Facebook & Instagram Ads (Meta)
• Create, design, launch and manage advertising campaigns.
• Write clear, concise, compelling advertising copy and create graphics and short video adverts using supplied content.
• Test different adverts, audiences and offers (A/B testing).
• Manage retargeting campaigns and Lookalike Audiences.
• Continually optimise campaigns to improve results.
Google Ads
• Create and manage Google Search advertising campaigns.
• Research keywords, optimise targeting and manage budgets.
• Monitor performance and improve lead generation.

GoHighLevel CRM — Essential
• Ensure all advertising leads are captured correctly in GoHighLevel (GHL).
• Track and identify exactly which campaigns and platforms generate each lead.
• Understand and monitor the customer journey from enquiry to appointment booking and paying customer.
• Check integrations and troubleshoot missing leads or tracking issues.

Reporting & Performance Analysis — Essential
Provide clear weekly and monthly reports showing:
• Advertising spend by platform and campaign.
• Number of leads generated.
• Cost per lead and cost per qualified lead.
• Number of appointments booked.
• Cost per appointment.
• Number of leads converting into paying customers.
• Cost per acquired customer.
• Conversion rates throughout the customer journey.
• Results of advertising tests and recommendations for improvement.
We are not interested in vanity metrics. We want to understand how our advertising spend translates into appointments that actual paying customers.

Essential Skills
• Proven 3 years experience managing Facebook/Instagram and Google Ads.
• Strong practical experience with GoHighLevel.
• Ability to independently create advertising copy, graphics and simple video adverts.
• Experience with Meta Pixel, Google Analytics, conversion tracking and A/B testing.
• Understanding of B2C & D2C lead generation, ideally for local service businesses.
• Strong analytical skills and the ability to explain results clearly.
• Proactive, commercially minded and able to recommend improvements.

Working Arrangements
• Remote position based in the Philippines.
• Initially 8–10 hours per week, with potential to increase as the business grows.
• $12–$15 USD per hour depending on experience.
• Some overlap with UK working hours required for a weekly meeting.
• Working alongside our UK marketing team, who will supply brand guidelines, photography, video footage and promotional offers.

How to Apply
Please provide:
1. Your CV and relevant experience.
2. Examples of Facebook and Google adverts you have personally created and managed.
3. Evidence of advertising results, including lead generation and cost per lead.
4. Details of your GoHighLevel experience, particularly lead capture and conversion tracking.
5. An example of a weekly advertising performance report.

We are looking for someone who takes ownership, understands the numbers and knows how to make a modest advertising budget work hard.

SKILL REQUIREMENT

Google Ads Facebook Ads GoHighLevel

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Google & Meta Ads Specialist, Lead Generation, GHL

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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