Google Ads Specialist — Local Lead Generation (Search Campaigns)

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TYPE OF WORK

Part Time

SALARY

600

HOURS PER WEEK

20

DATE UPDATED

Apr 8, 2026

JOB OVERVIEW

Google Ads Specialist — Local Lead Generation (Search Campaigns)
Remote | Part-Time or Full-Time
Work Hours: 9:00 AM – 5:00 PM AWST

Please Read Before Applying
This is not a role for someone who boosts posts or runs Display campaigns and calls it Google Ads experience.
We are looking for a Google Ads Search specialist who understands:

How to build Search campaigns from scratch for local service businesses
Conversion tracking — and why you never launch without it
The difference between a cheap click and a qualified lead
Why Google's default settings are designed to waste your client's money

If you've built, launched, optimised, and reported on Google Ads Search campaigns for trades, health, legal, real estate, or other local service businesses — keep reading.

What You'll Do
You will own Google Ads end to end — from campaign build to weekly optimisation to monthly reporting — across multiple local service clients in Australia.
This is a fast-paced, systemised environment. We have documented SOPs for every phase of Google Ads delivery. You are expected to follow them precisely while also thinking critically about what each client needs. Speed matters — campaigns need to be built correctly and launched on tight timelines without compromising quality.

Build Search campaigns from scratch following our 8-phase Campaign Build SOP — client brief, keyword research, campaign structure, conversion tracking, ad copy, landing page verification, campaign settings, pre-launch review
Complete our 118-point Pre-Launch Checklist before every campaign goes live — no exceptions
Install and verify conversion tracking via Google Tag Manager before any campaign launches — phone calls, form submissions, and bookings
Write high-converting RSA ad copy for local service businesses — minimum 3 RSAs per ad group, 10+ headlines each, ad strength Good or Excellent
Set up and manage all ad extensions — call, sitelinks, callouts, structured snippets, images, location
Configure campaign settings correctly — Presence-only location targeting, Display Network off, Search Partners off, auto-apply recommendations disabled, Manual CPC for new accounts
Run structured weekly optimisation sessions — search terms, negative keywords, keyword bids, RSA asset performance, budget pacing, impression share, landing page CVR
Run monthly reviews — Quality Score deep dive, audience insights, extension performance, bidding strategy review
Run quarterly account audits — full structure review, keyword strategy, competitive landscape, tracking verification
Work with our 20 automated monitoring scripts that run daily — review the morning digest, action all critical and warning alerts same day
Build and verify landing pages in GoHighLevel (or verify existing landing pages) — message match, mobile speed, form testing, conversion tag installation
Report clearly on performance — CPA vs target, lead volume, what changed, what is planned next


Must-Have Experience (Non-Negotiable)

Proven experience building and managing Google Ads Search campaigns for local service businesses (trades, health, fitness, legal, real estate, automotive, or similar)
Strong understanding of conversion tracking — you can install tags via GTM, test them, verify them in Google Ads, and troubleshoot when tracking breaks
Experience with keyword research and intent-based campaign structure — you know the difference between transactional, commercial, and informational intent and you build ad groups around tight keyword themes
Experience writing RSA ad copy that converts — not just high CTR, but qualified leads
Understanding of bidding strategy progression — Manual CPC for new accounts, when to move to Maximise Conversions, when Target CPA is appropriate, and why you never switch with less than 30 conversions per month
Strong negative keyword management — you proactively review search terms and maintain negative keyword lists
Ability to analyse performance beyond CPC — you think in terms of CPA, CVR, lead quality, impression share, and Quality Score
Experience managing multiple client accounts simultaneously
Ability to follow structured SOPs and checklists while still applying judgment — you work within a system, not around it
Ability to work fast under pressure without cutting corners — campaigns need to be built right and launched on time

If your Google Ads experience is only Display, Shopping, or Performance Max — this is not the right fit.
If you have only managed one account or only worked on large national brands — this is not the right fit.

Nice to Have (Optional)

Experience with Google Ads Scripts — we run 20 automated monitoring scripts across all client accounts and you may be involved in maintaining or configuring them
Experience with GoHighLevel (GHL) — landing pages, funnels, form setup, CRM pipeline connection
Experience with Google Tag Manager beyond basic tag installation — event tracking, custom triggers, debugging
Understanding of Google Analytics 4 — conversion events, organic vs paid attribution, audience creation
Experience building landing pages for local lead gen — message match, mobile-first design, form optimisation, speed testing
Familiarity with n8n or automation workflows — our monitoring scripts post to n8n which routes alerts to the team
Experience with Australian local service businesses specifically


Why Work With Us

Work directly with the founder — no layers of middle management
No micromanagement — but clear accountability through structured SOPs and daily automated reporting
Heavily systemised environment — you are not guessing what to do. Every phase of campaign build, optimisation, and reporting is documented
20 automated monitoring scripts catch issues before they cost money — you focus on strategy and optimisation, not manually checking if ads are still running
Long-term clients across multiple local service industries — stable, varied workload
You will have access to a design team and landing page builders — you focus on campaign performance
Remote role with consistent hours and weekly pay


Hours & Pay

Remote role (Philippines preferred)
Working hours: 9:00 AM – 5:00 PM AWST
Weekly pay via Wise
Part-time or full-time (based on performance and workload)
Long-term opportunity for the right operator


How to Apply (Important)
To be considered, please send:

A short intro or Loom video explaining:

Your Google Ads Search campaign experience
The industries you have worked with (especially local service businesses)
How you structure a new Search campaign from scratch — walk us through your process
How you approach weekly optimisation — what do you check and in what order


2–3 examples of Google Ads Search campaigns you've managed — screenshots showing campaign structure, results, or before/after performance improvements
Your timezone and daily availability

Applications without specific Google Ads Search campaign experience will not be reviewed. Do not apply if your experience is only Display or Shopping campaigns.

Final Filter
This role is for operators who build campaigns that generate leads — not impressions.
If you:

Know why the Display Network checkbox should be off before you launch
Understand that Manual CPC is the right starting point for a new account
Check search terms before adjusting bids
Never launch without a confirmed test conversion
Think in CPA and lead quality, not clicks and CTR
Can follow a system while still thinking critically

You'll thrive here.

SKILL REQUIREMENT
Google Tag Manager Advertising Google Ads
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