Google Ads Specialist, Fix Tracking + Generate Qualified Leads (Project-Based)

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: TYPE OF WORK

Gig

: SALARY

$200

: HOURS PER WEEK

TBD

: DATE UPDATED

Mar 19, 2026

JOB OVERVIEW

We are travel and accommodation agency working with B2B clients across Europe.

We are currently running Google Ads but the account has poor tracking and unreliable conversion data. We are looking for a specialist to fix the setup and deliver measurable, real leads.

This is a short, project-based role with clear deliverables. If results are strong, this can turn into ongoing work.

CURRENT SITUATION (read carefully)
• Google Ads shows 7,000+ form submissions that are not real
• Page views and other events are counted as conversions
• Tracking is set up via GTM with custom events and likely firing incorrectly
• Campaigns have been running for months with no reliable cost per lead
If you don’t immediately understand what’s wrong here, do not apply.

YOUR JOB
1. Audit and fix conversion tracking
• Only count real form submissions and qualified calls
• Remove all fake or duplicate events
• Ensure 1 real submission = 1 tracked conversion
2. Rebuild or clean campaign structure
• Focus on high-intent B2B search terms
• Remove low-quality traffic sources
• Implement proper negative keywords
3. Validate tracking
• Test with real submissions
• Match Google Ads data with actual leads (email/CRM)
4. Launch and optimize
• Generate first verified leads
• Show real cost per lead

DELIVERABLES
• Clean, verified conversion tracking (no inflated numbers)
• 1–3 focused search campaigns
• Keyword + negative keyword structure
• Proof of real leads generated
• Clear cost per lead

PAYMENT
Project: $150–300
Bonus if you generate qualified leads at a strong cost

REQUIRED TO APPLY (no exceptions)
Answer these clearly and practically:
1. A Google Ads account shows 7,000 form submissions, but the business received almost none. What is the most likely cause and how do you fix it?
2. How do you ensure a form submission is counted only once and only when it is actually completed?
3. When using Google Tag Manager, what would you check if a conversion event is firing too often?
4. Would you ever track page views or button clicks as primary conversions in lead generation? Why or why not?
Keep answers short and technical.

SKILL REQUIREMENT

Google Tag Manager Google Analytics Google Ads

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Google Ads Specialist, Fix Tracking + Generate Qualified Leads (Project-Based)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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