Google Ads Specialist – Australian B2B / Industrial Lead Generation

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Part Time

: SALARY

US$7-$10/hour depending on experience

: HOURS PER WEEK

8

: DATE UPDATED

Aug 12, 2026

JOB OVERVIEW

Safe Lifting Australia is an established Australian industrial crane, lifting and engineering services business based in Western Australia.

We are looking for an experienced Google Ads specialist to work directly with our management team on an ongoing part-time basis.

This is not a general VA, social media or generic digital marketing role. Your primary expertise must be Google Search Ads and lead generation.

What we need

Our objective is not simply to increase clicks or website traffic. We need to generate qualified enquiries from Australian industrial businesses requiring crane and lifting services.

You will initially audit our existing Google Ads campaigns and then help restructure, improve and expand them.

Our target services include:

Overhead crane servicing and repairs
Crane breakdowns
10-year and 25-year major inspections
Crane compliance and third-party inspections
DWP / remaining-life assessments
New and replacement electric hoists
Pneumatic hoists
Explosion-proof / Ex-rated hoists
Crane upgrades and modernisation
Vehicle crane inspections
Other specialist industrial lifting services

Our primary market is Western Australia, including Perth, Kalgoorlie, Karratha, Port Hedland, Geraldton and Bunbury.

We also intend to develop campaigns targeting Darwin and the Northern Territory.

Your responsibilities

You will be responsible for:

Auditing our existing Google Ads account
Keyword and competitor research
Building and restructuring Google Search campaigns
Geographic campaign targeting
Search-term analysis
Strong negative-keyword management
Writing and testing advertisements
Bid and budget optimisation
GA4 and Google Tag Manager
Conversion tracking
Tracking phone calls and website enquiries where appropriate
Reviewing landing pages and recommending improvements
Monitoring campaign performance
Providing concise reporting focused on qualified leads and cost per qualified lead, rather than vanity metrics

We want someone who actively manages campaigns rather than simply accepting Google's automated recommendations.

Experience we're looking for

Ideally you will have:

Strong hands-on Google Search Ads experience
Experience generating leads for B2B or service businesses
Experience with Australian clients is highly desirable
Strong GA4/GTM and conversion-tracking knowledge
Excellent written English
Good analytical skills
Experience managing meaningful Google Ads budgets
Ability to explain your decisions clearly to management

Experience with industrial, engineering, mining, construction, trades or other high-value B2B services would be particularly valuable.

Hours

We expect approximately 8 hours per week ongoing once campaigns are established.

During the first 2–4 weeks, additional paid hours (by agreement) may be available to properly audit the existing account, restructure campaigns, establish tracking and build new campaigns.

This is intended to be a long-term relationship with the right person.

When applying

Please include:

How many years you have personally managed Google Ads.
Examples of 2–3 lead-generation campaigns you have managed, including industry, approximate monthly ad spend and results.
Whether you have managed Google Ads for Australian businesses.
Your experience with GA4, Google Tag Manager and conversion tracking.
Your normal hourly rate.
Your current weekly availability.

Small practical question:

Imagine you are advertising an Australian company that services and inspects overhead industrial cranes.

Please provide:

10 keywords you would consider targeting;
10 negative keywords you would consider using; and
a short explanation of how you would structure the initial Google Ads campaigns.

We are not looking for a long report. A short answer demonstrating how you think about search intent is sufficient.

Please start your application with the words "INDUSTRIAL PPC" so we know you have read the entire job advertisement.

SKILL REQUIREMENT

Google Tag Manager Google Analytics Google Ads

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0009
Controller Execution Time ( Jobseekers / Job )	0.0176
Total Execution Time	0.0192

GET DATA

No GET data exists

MEMORY USAGE

1,494,128 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Google-Ads-Specialist-Australian-B2B-Industrial-Lead-Generation-1708161

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0095 seconds) (Hide)

0.0005	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0011	SELECT * FROM `employer_jobs` WHERE `job_id` = 1708161 LIMIT 1
0.0009	SELECT * FROM `employers` WHERE `employer_id` = 964702 LIMIT 1
0.0010	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1708161 AND `misc`.`id` IS NULL
0.0006	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-09-05',ej.date_added) duration_days, DATEDIFF('2026-09-05',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-09-05',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1708161'
0.0010	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1708161
0.0008	`UPDATE employer_jobs SET hit_counts = '*Aug-12-2026=227Aug-13-2026=197Aug-14-2026=22Aug-15-2026=13Aug-16-2026=5Aug-17-2026=12Aug-18-2026=16Aug-19-2026=16Aug-20-2026=8Aug-21-2026=6Aug-22-2026=1Aug-23-2026=2Aug-24-2026=10Aug-25-2026=4Aug-26-2026=3Aug-27-2026=1Aug-28-2026=3Aug-29-2026=2**Sep-05-2026=1' WHERE job_id= '1708161'`
0.0010	`UPDATE employer_jobs SET monthly_hits = '*Aug-2026=548*Sep-2026=1' WHERE job_id= '1708161'`
0.0013	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1708161' AND status LIKE 'sent%' ORDER BY id DESC`
0.0004	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1708161
0.0004	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '964702' AND `date_added` >= '2022-06-08'
0.0004	`select * from teasers`
0.0003	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1788589694
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Google-Ads-Specialist-Australian-B2B-Industrial-Lead-Generation-1708161
csrf-token	77b6af9a640479523880aeb67e494fbf

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.216.49
HTTP_DNT

Google Ads Specialist – Australian B2B / Industrial Lead Generation

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?