Google Ads & Performance Max (PMax) Manager

# Google Ads & Performance Max (PMax) Manager

We are looking for an experienced, highly organized Google Ads & Performance Max Manager to manage and grow our ecommerce advertising campaigns.

This is a hands-on position requiring strong analytical skills, excellent communication, and a proven ability to turn advertising spend into profitable sales. You will take ownership of campaign performance, identify opportunities, solve problems, and provide clear updates to company leadership.

You must understand how campaign strategy, product feeds, creative assets, conversion tracking, and website performance work together to drive results.

**Main responsibilities**

- Build, manage, and optimize Google Performance Max campaigns for our ecommerce products.
- Audit existing campaigns and identify wasted spending, tracking issues, and growth opportunities.
- Manage advertising budgets and monitor spending against agreed targets.
- Develop campaign strategies based on product margins, sales performance, inventory availability, and business priorities.
- Manage Google Merchant Center and coordinate the resolution of product disapprovals, feed errors, and account issues.
- Improve product titles, descriptions, images, and other feed information.
- Organize campaigns, asset groups, and product groups to support clear business objectives.
- Coordinate with our creative team to develop and test advertising copy, images, and videos.
- Verify purchase tracking and revenue reporting, working with technical support when needed.
- Analyze return on ad spend, customer acquisition costs, conversion rates, and revenue alongside overall business profitability.
- Plan and evaluate tests involving budgets, bidding, creative assets, product selection, and landing pages.
- Manage supporting Google Search and Shopping campaigns where appropriate.
- Coordinate advertising with promotions, product launches, and inventory changes.
- Investigate performance declines and take timely corrective action.
- Maintain organized records of campaign changes, tests, results, and next steps.
- Provide regular performance updates and immediately escalate significant issues.

**Requirements**

- At least three years of hands-on Google Ads experience, including direct management of Performance Max campaigns.
- Proven experience managing ecommerce campaigns with measurable results.
- Strong knowledge of Google Ads, Google Merchant Center, and product feed management.
- Experience with Google Analytics 4, Google Tag Manager, and ecommerce conversion tracking.
- Strong understanding of bidding strategies, budget management, attribution, and campaign testing.
- Ability to evaluate advertising performance in the context of product margins and profitability.
- Strong spreadsheet skills and excellent attention to detail.
- Ability to explain what changed, why performance changed, and what action should happen next.
- Excellent spoken and written English.
- Availability for scheduled calls and urgent account issues during agreed US Eastern Time working hours.
- Ability to work independently, manage priorities, and follow through without constant supervision.
- Reliable internet connection and a quiet, professional workspace.

You must be comfortable joining calls to discuss performance and resolve important issues. Clear, proactive communication is essential.

**Preferred experience**

- Experience growing Google Ads accounts for US-based consumer-products brands.
- Experience with Shopify or other ecommerce platforms.
- Experience managing campaigns across multiple products and product categories.
- Experience with feed-management tools and larger product catalogs.
- Experience with landing-page testing and conversion-rate optimization.
- Experience evaluating new-customer acquisition and distinguishing branded demand from broader growth.
- Experience creating clear performance dashboards in Looker Studio.
- Current Google Ads certifications.

**What success looks like**

- Campaigns meet agreed acquisition-cost and profitability targets.
- Advertising budgets are managed carefully and increased when results justify expansion.
- Purchase and revenue tracking are reliable, and discrepancies are investigated promptly.
- Product feeds remain accurate, with issues identified and resolved quickly.
- Creative and campaign tests produce useful findings that inform future decisions.
- Advertising activity stays aligned with inventory, promotions, and business priorities.
- Problems are identified early and addressed without constant supervision.
- Leadership receives clear updates covering results, actions taken, and next steps.

**How to apply**

Please include:

1. Your résumé.
2. A brief description of your Google Ads, Performance Max, and ecommerce experience.
3. Two examples of campaigns you personally managed, including the timeframe, approximate monthly ad spend, starting performance, results, and your specific contribution. You may anonymize client information.
4. Your experience with Google Merchant Center, product feeds, and conversion tracking.
5. Your availability in US Eastern Time.
6. Your expected monthly salary.
7. A 60–90 second video introducing yourself and explaining one improvement you made to a Performance Max account.
8. The words **“Google PMax Manager”** in your application subject line.

**Applications without a video recording and relevant campaign examples will not be considered.**