Google Ads PPC Specialist

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: TYPE OF WORK

Part Time

: SALARY

$5 - $6 per hour

: HOURS PER WEEK

15

: DATE UPDATED

Sep 10, 2026

JOB OVERVIEW

Job Summary:
We are seeking a skilled Google Ads PPC Specialist to manage and scale paid search for our Shopify store. The main priority is improving conversion rates and revenue across our direct-to-consumer campaigns through hands-on auditing, restructuring, and optimization. As those results come in, the role grows to include launching and scaling our B2B and industrial OEM campaigns. We want someone who is data-driven, proactive, and confident making independent campaign decisions.

Key Responsibilities:
- Audit and rebuild existing Performance Max, Google Shopping, and Search campaigns for stronger revenue and conversion performance
- Improve the Google Shopping product feed through better titles, attributes, categories, and custom labels

- Apply negative keyword strategies and placement exclusions to cut wasted spend

- Review and fix conversion tracking in GA4 and Enhanced Conversions for accurate purchase attribution
- Launch B2B and OEM campaigns aimed at generating leads, form fills, and RFQs
- Keep consumer and business audiences cleanly segmented across campaigns
- Reduce cost per acquisition on B2B lead funnels while protecting lead quality
- Run ongoing keyword, search term, auction insight, and Performance Max asset optimizations
- Report on performance with clear metrics, learnings, and budget scaling recommendations
- Flag performance changes and new opportunities without waiting to be asked

Mandatory Skills:
- At least 4 years managing Google Ads for Shopify e-commerce stores across Performance Max, Shopping, and Search
- Demonstrated results improving D2C conversion rates and revenue efficiency
- Solid grasp of direct-to-consumer e-commerce funnels
- Working experience in B2B demand generation and lead generation
- Comfortable with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing setups
- Experience using SEMrush, SimilarWeb, or Google Keyword Planner for keyword gap analysis
- Strong analytical thinking and the ability to explain the numbers clearly
- Dependable, thorough, and able to work with minimal supervision
- Clear and responsive communication skills

Preferred Skills:
- Marketing experience in arts, crafts, or DIY product categories
- Familiarity with OEM or industrial market buyers
- Exposure to B2B lifecycle marketing
- Interest in conversion rate optimization and landing page testing
- Comfortable juggling several campaign priorities at once

Why Join Us:
Your work here is judged on results, and you will see the impact of every change you make. You will own strategy and budget decisions rather than just executing someone else's plan, with the scope of the role expanding as performance improves. If you like digging into campaign data and turning it into growth, this is a strong fit.

SKILL REQUIREMENT

Google Ads PPC Semrush

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Google Ads PPC Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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