Google Ads Manager for Call-Driven Local Clinic

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TYPE OF WORK

Any

SALARY

Negotiable

HOURS PER WEEK

TBD

DATE UPDATED

Apr 10, 2026

JOB OVERVIEW

Google Ads Manager for Call-Driven Local Clinic

We are looking for a Google Ads Manager to take over and improve a local clinic account where almost all conversions come through phone calls, not forms.

This is not a basic traffic-management role. We need someone who understands how to improve lead quality, reduce wasted spend, and diagnose whether issues are coming from campaign structure, search terms, conversion tracking, messaging, landing pages, or call handling.

We want someone who can think like an operator, not just make surface-level recommendations.

What you’ll be responsible for

Managing and optimizing Google Ads Search campaigns for a local service business
Auditing campaign structure, keyword strategy, match types, negative keywords, bidding, ad copy, assets, geotargeting, devices, and dayparting
Reviewing call-heavy conversion setups and identifying tracking gaps
Improving lead quality, not just increasing click volume
Aligning campaigns and landing pages with service intent
Providing clear reporting on what is proven by data versus what still needs better tracking

What we’re looking for

Strong experience with Google Ads Search for local lead generation
Experience with call-driven accounts where phone calls are the main conversion
Strong understanding of search term analysis, negative keyword strategy, device and geographic performance, and conversion-focused optimization
Ability to identify when tracking is incomplete and explain how that affects recommendations
Ability to think beyond the ad account and diagnose real business bottlenecks
Clear, direct communication with no fluff

Preferred

Experience with healthcare, clinics, urgent care, or other high-intent local service accounts
Experience with call tracking platforms and offline conversion strategy
Experience improving lead quality in accounts where raw conversion counts can be misleading

To apply, please answer the following:

How would you audit a local Google Ads account where about 99% of conversions are phone calls?
What can Google Ads tell you about phone call conversions, and what can it not tell you without additional tracking?
If tracking is incomplete, how would that affect your audit conclusions and recommendations?
What are the first 5 to 10 things you would review in a call-driven local account?
How would you determine whether poor performance is caused by campaign structure, search terms, conversion setup, landing pages, or front-desk handling?

Please keep your answers practical and specific. We are not looking for generic Google Ads best practices. We are looking for someone who can diagnose, prioritize, and improve a real call-based account.

SKILL REQUIREMENT
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