Full Time
$8-$12 per hour DOE
40
Jan 15, 2026
About Cusell Marketing
Cusell Marketing is a performance-driven digital marketing agency specializing in scalable lead generation for U.S.-based home and professional service businesses. Our clients include mortgage professionals, HVAC companies, plumbers, roofers, and other service-based operators who rely on high-intent inbound leads to grow revenue—not clicks or impressions.
We operate at a high level, using advanced tools, tight tracking, and data-driven decision-making. We are looking for a Google Ads Manager who already understands this environment and can step in and own performance.
Role Overview
As the Google Ads Manager at Cusell Marketing, you will be responsible for building, managing, and scaling Google Ads ecosystems for service-based businesses across the U.S. This role is hands-on and performance-critical. You will manage Search, Local Services Ads (LSA), and Google Guarantee campaigns while leveraging advanced tracking, bidding strategies, and optimization frameworks.
This is not a “set it and forget it” role. We are looking for someone who understands lead quality, call-based conversions, attribution, and ROI—and who is comfortable working with sophisticated tools and multi-account complexity.
Key Responsibilities
Plan, build, manage, and optimize Google Search campaigns for home and professional service businesses
Manage and optimize Google Local Services Ads (LSA) and Google Guarantee accounts
Structure campaigns for scalability, efficiency, and lead quality
Conduct advanced keyword research focused on high-intent, service-based searches
Write, test, and iterate conversion-focused ad copy for local and emergency-driven services
Implement and manage advanced conversion tracking, including:
Call tracking
Form submissions
Offline conversion imports
Optimize bidding strategies (Manual, Max Conversions, tCPA, portfolio strategies, etc.)
Continuously improve Quality Scores, impression share, CPL, and conversion rates
Identify wasted spend and scaling opportunities across accounts
Monitor performance daily and proactively adjust campaigns
Ensure compliance with Google policies, including regulated industries (mortgage, financial services)
Collaborate with internal teams on landing pages, CRO, and funnel optimization
Deliver clear, performance-focused reporting and insights
Required Experience & Qualifications
3–5+ years of hands-on Google Ads management experience
Proven experience managing campaigns for U.S.-based home and professional service businesses, such as:
Mortgage & financial services
HVAC
Plumbing
Roofing
Electrical
Restoration
Other local or professional service businesses
Deep experience with:
Google Search Ads
Google Local Services Ads (LSA)
Google Guarantee
Strong understanding of lead generation economics, not just traffic metrics
Experience managing multiple client accounts in an agency environment
Demonstrated ability to optimize for cost per lead (CPL) and lead quality
Strong analytical and decision-making skills
High-Level Tools & Platforms (Required or Strongly Preferred)
You should be comfortable working with advanced marketing and tracking tools, such as:
Google Ads (advanced account structures & scripts a plus)
Google Analytics (GA4)
Google Tag Manager
Call tracking platforms (CallRail, WhatConverts, or similar)
Offline conversion tracking & CRM integrations
Landing page platforms (GoHighLevel, Unbounce, Webflow, etc.)
Reporting dashboards (Looker Studio or similar)
What Success Looks Like in This Role
Campaigns consistently meet or beat target CPL goals
Leads are qualified and revenue-generating, not junk
Proactive optimizations and testing—not reactive fixes
Clean tracking and clear attribution
Strategic recommendations backed by data
Clients and internal teams trust your judgment because results follow
Why Cusell Marketing?
Work with serious service-based businesses that depend on performance
No vanity metrics—results matter
Opportunity to manage meaningful ad spend and complex accounts
Remote flexibility with a high-expectation, high-accountability culture
Growth path into senior strategy or leadership roles