Go To Market Lead (Saas Platform)

Go to Market Lead (Growth, Partnerships and GHL Automation)
FitForms and CloudTasker
Remote, Full Time

About the role

This is a hands-on GTM role.

You will build predictable customer acquisition.

You will turn partnerships and referrals into consistent monthly growth.

You will own outcomes, not activity.

You will work inside GoHighLevel daily.
If you are not strong in GHL automations, do not apply.

If you need a big team, a brand budget, or weeks to plan before launching tests, this role will frustrate you.

About FitForms and CloudTasker

FitForms & CloudTasker are a SaaS product with strong traction and extremely low churn that power the Fitness & Wellness Industries Globally.

We can handle 10x the volume today, its your job to get us there.

What success looks like

In 90 days you will deliver:

A referral engine that drives new customers every month

A partner activation system with Franchisors that runs without founder pushing

Improved self-serve conversion from signup to paid

A working dashboard that shows leads, conversion, and revenue by channel

A GoHighLevel setup that runs lifecycle flows end to end
nurture, onboarding, activation, referral, win-back

Your mission

Our bottleneck is lead flow and conversion, not operations.

Your job is to build the growth system that scales.

What you will own
1. Referral engine

Design and launch a structured referral program

Build referral prompts and triggers inside FitForms, CloudTasker and GHL

Run monthly referral campaigns to existing customers

Track referral conversion and iterate incentives

2. Partnership growth with Franchise HQ's.

Build a quarterly co-marketing plan with Franchise HQ's.

Create partner enablement assets

email templates, landing pages, short videos, studio resources

Run webinars and partner campaigns

Create a reporting loop so Franchise HQ's see results and promotes us more

3. Self-serve funnel growth

Improve signup to activation and paid conversion

Run weekly conversion experiments
onboarding prompts, landing pages, offers, emails

Reduce friction and time to value

Collaborate with product and support to remove drop-off points

4. GoHighLevel ownership (non negotiable)

You will build and manage our growth engine inside GoHighLevel.

You will:

Build automations and workflows
lead nurture, onboarding, activation, referral prompts, win-back

Create and maintain pipelines
stages, tags, segmentation, triggers

Set up forms, calendars, and email flows

Manage SMS and email sequences

Connect integrations using Zapier, webhooks, or native connectors

Track attribution and performance inside GHL
source tracking, conversion reporting, lifecycle metrics

Improve flows weekly based on data
messaging, timing, offers, conversion rates

5. Channel expansion

Test and validate one new channel outside referrals and Franchise HQ's.

Kill weak channels fast

Build one repeatable acquisition playbook we can scale

6. Sales and onboarding enablement assets

Tighten messaging and positioning

Produce simple sales and onboarding assets
one pagers, scripts, FAQs, partner kits

Build customer proof
case studies, testimonials, outcomes

What you will not do

This matters.

You will not manage a large team

You will not spend months building strategy decks

You will not run a generic social media content calendar

You will not rely on “awareness” as a goal

You will not ship work that can’t be measured

If you prefer long planning cycles, this is not the right role.

Experience and skills we need

You should have strong experience in most of these:

SaaS GTM execution and growth ownership

GoHighLevel automation building and lifecycle systems

Funnel optimisation and conversion rate improvements

Partner marketing and activation

Writing clear English copy that converts
landing pages, emails, onboarding flows

Analytics and reporting
you can build dashboards and explain the numbers

Ability to work with founders and ship fast

High ownership and strong judgement

Bonus if you have:

Experience in fitness, studios, franchises, or SMB SaaS

Marketplace optimisation experience
MINDBODY or similar

Retention and lifecycle marketing experience

Proof required to apply

To apply, you must provide:

2 examples of GTM work you have executed
include outcomes and numbers

2 examples of GHL workflows you built
include what they achieved

A short plan for what you would do in your first 30 days

If you cannot show past outcomes, this role is not a match.

How you work

This role is for someone who:

Ships weekly

Measures everything

Moves fast with imperfect info

Communicates clearly

Pushes back when needed

Enjoys accountability

If you need detailed instructions to start, you won’t enjoy this role.

KPIs you will be measured on

New customers per month

Leads per month by source

Signup to paid conversion rate

Activation rate
signup to first successful setup

Referral invites sent and referral conversion rate

Partner sourced leads and conversions

Revenue growth month over month

First 30 days

You will:

Build the growth dashboard

Launch a referral program MVP

Ship 3 growth experiments

Deliver the Franchise HQ's activation plan and partner assets

Build GHL lifecycle flows for nurture and onboarding
with tracking and reporting

Opt out now if any of this is true:

You prefer brand marketing over measurable growth

You need a large budget to drive results

You avoid analytics and reporting

You are not confident building in GoHighLevel

You want a strategy-only role

You do not ship fast

You struggle with ownership and accountability

What you get

Direct access to founders

High autonomy

Clear outcomes and ownership

A product with strong retention and strong distribution leverage

The chance to build a GTM engine that scales globally

How to apply

Send:

A short note on why you fit this role

Proof of GTM outcomes and GHL builds

Your 30 day plan