Go High-level Digital Marketing & Student Engagement

We are seeking a highly organized, creative, and experienced Virtual Assistant to support our student engagement, marketing, lead generation, and business automation systems.

We are looking for someone who is not simply an administrative assistant, but someone who can take ownership of our GoHighLevel CRM, marketing automations, social media campaigns, student communications, and alumni engagement.

The ideal candidate should have hands-on experience using GoHighLevel, creating workflows and automations, managing leads, running Facebook and Instagram advertising campaigns, creating graphics, and communicating professionally with prospective students, current students, and graduates.

The primary goal of this role is to help increase student enrollment while improving communication and follow-up throughout the entire student journey—from initial inquiry through graduation and employment.

Key Responsibilities

GoHighLevel CRM & Automation Management

Manage and maintain our GoHighLevel CRM.

Build and update automated workflows, pipelines, campaigns, and funnels.

Create SMS and email automations for prospective and current students.

Develop lead-nurturing sequences for individuals interested in our training programs.

Create automated appointment, enrollment, payment, document, and class reminders.

Organize leads based on program interest, enrollment status, location, and stage in the enrollment process.

Monitor incoming leads and ensure prospects receive timely follow-up.

Maintain accurate contact records and update student information within the CRM.

Create follow-up campaigns for leads who have not yet enrolled.

Create re-engagement campaigns for older leads.

Track lead sources, conversion rates, and campaign performance.

Troubleshoot basic GoHighLevel workflow, funnel, calendar, email, SMS, and CRM issues.

Lead Generation & Enrollment Marketing

Develop campaigns designed to increase enrollment in our healthcare training programs.

Manage leads generated through GoHighLevel, Facebook, Instagram, website inquiries, and advertising campaigns.

Follow up with prospective students through text, email, phone, or CRM messaging.

Help move leads from initial inquiry through registration and enrollment.

Create lead-generation funnels and landing pages.

Develop follow-up strategies for leads who inquire but do not immediately enroll.

Assist with promoting upcoming classes, enrollment deadlines, special programs, and new training locations.

Track campaign results and provide regular reports on leads, enrollment conversions, and advertising performance.


Facebook & Instagram Advertising

Create, launch, monitor, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager.

Develop campaigns targeting prospective students interested in healthcare careers and vocational training.

Create lead-generation advertisements for upcoming programs.

Build and test different audiences, advertisements, graphics, messaging, and calls to action.

Monitor advertising budgets and campaign performance.

Track cost per lead, lead quality, conversions, and enrollment results.

Retarget individuals who previously visited our website, completed a lead form, or interacted with our social media.

Recommend adjustments to improve advertising performance and enrollment results.

Social Media Management

Manage company social media platforms, including Facebook and Instagram.

Create and maintain a consistent social media posting calendar.

Develop engaging content highlighting:

Upcoming classes

Student success stories

Graduate accomplishments

Healthcare career opportunities

Certification programs

Enrollment deadlines

Community events

Clinical experiences

Testimonials

Program promotions

Respond professionally to social media inquiries and direct messages.

Help convert social media inquiries into leads within GoHighLevel.

Monitor engagement and recommend strategies to increase visibility and enrollment.

Graphic Design & Marketing Content

Create professional graphics, flyers, advertisements, social media posts, promotional materials, and enrollment campaigns.

Experience with Canva, Adobe Creative Suite, or similar graphic design platforms is preferred.

Maintain consistent branding across advertisements, social media, email campaigns, and marketing materials.

Create graphics for upcoming courses, student achievements, graduation announcements, and recruitment campaigns.

Edit basic promotional videos or short-form content for Instagram Reels and other social platforms when needed.

Current Student Communication

The Virtual Assistant will also help maintain consistent communication with currently enrolled students.

Responsibilities may include:

Sending class reminders.

Sending payment reminders.

Following up regarding missing documents.

Reminding students about required certifications, forms, clinical requirements, and deadlines.

Sending orientation and registration information.

Following up with students who have not completed required assignments or paperwork.

Helping students receive information regarding upcoming clinical rotations, testing, and graduation requirements.

Directing students to the appropriate staff member when an issue requires administrative or academic assistance.

The goal is to make sure students remain informed and supported throughout their program.

Graduate & Alumni Engagement

A major part of this position will involve maintaining relationships with our graduates.

The Virtual Assistant will create and maintain an alumni follow-up system through GoHighLevel.

Graduates should receive follow-up communication approximately:

3 months after graduation

6 months after graduation

12 months after graduation

Periodically thereafter as appropriate

Graduate outreach will include asking:

Are you currently employed in the healthcare field?

What is your current job title?

Who is your employer?

When did you begin employment?

What was your starting wage?

Are you currently attending another school or pursuing additional education?

Do you need assistance with your resume, job search, interview preparation, or career resources?

Are there additional certifications or courses you would like to complete?

The Virtual Assistant will maintain accurate graduate employment and continuing-education information so our organization can measure student outcomes and continue supporting our alumni.

Required Skills

Applicants should have demonstrated experience with several of the following:

GoHighLevel

CRM management

GoHighLevel workflows and automations


Email marketing

SMS marketing

Lead generation

Sales funnels

Landing pages


Facebook Ads Manager

Instagram advertising

Meta Business Suite

Social media management

Social media marketing campaigns

Graphic design

Canva

Lead nurturing

Customer or student communication

Google Workspace

Google Sheets

Data entry and record management

Preferred Qualifications

We strongly prefer candidates who:

Have previously managed GoHighLevel for a business.

Can build GoHighLevel automations without step-by-step supervision.

Have experience generating leads through Facebook and Instagram advertising.

Understand lead funnels and conversion tracking.

Have experience managing a company's social media presence.

Have strong graphic design skills.

Can create professional marketing materials.

Have excellent written English.

Are comfortable communicating directly with students and prospective students.

Are organized and able to manage multiple campaigns simultaneously.

Are proactive and able to identify opportunities for improvement.

Can independently troubleshoot basic CRM and marketing issues.

Understand the importance of confidential student information.

Experience working with a school, healthcare organization, vocational training program, educational institution, or enrollment-based business is a plus.

What Success Looks Like

The successful candidate will help us:

Respond to leads faster.

Increase the number of qualified prospective students.

Increase enrollment conversion rates.

Improve follow-up with prospective students.

Reduce missed student paperwork and deadlines.

Improve communication with current students.

Maintain consistent contact with graduates.

Collect graduate employment and educational outcome information.

Increase social media engagement.

Improve Facebook and Instagram advertising performance.

Develop reliable automations so fewer administrative tasks need to be completed manually.

Ideal Candidate

You may be a great fit for this position if you are someone who enjoys building systems and improving processes.

We are looking for someone who can see that a student inquiry has entered the system and think:

"How can I create an automation so this person receives the correct information, follow-up, reminders, and communication without anything falling through the cracks?"

We value candidates who take initiative, communicate clearly, meet deadlines, and can recommend improvements instead of waiting for instructions for every task.

How to Apply

Please submit the following:

A brief introduction about yourself.

Your experience using GoHighLevel.

Examples of GoHighLevel workflows or automations you have created.

Your experience managing Facebook and Instagram advertising.

Examples of social media pages or campaigns you have managed.

Samples of graphics, advertisements, or marketing materials you have created.

A description of how you have used CRM systems to follow up with leads.

Your availability and preferred working hours.