LEA

General Marketing Manager (Influencer Growth & Traffic)

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: TYPE OF WORK

Full Time

: SALARY

1500$-3000+$

: HOURS PER WEEK

40

: DATE UPDATED

Feb 8, 2026

JOB OVERVIEW

Job Description

We are looking for a highly experienced General Marketing Manager to lead and scale the online presence of an influencer brand.

This role requires someone with strong, hands-on experience across multiple social media platforms and a proven ability to grow influencers through strategic marketing, traffic generation, and audience development.

You will be responsible for planning, executing, and optimizing marketing strategies that increase reach, engagement, and inbound traffic across all major social platforms. This is a senior role suited for someone who understands both strategy and execution.

The ideal candidate knows exactly how to turn attention into growth and growth into long-term brand value.

- Key Responsibilities

Develop and execute a complete influencer growth strategy

Plan and oversee traffic generation across multiple platforms

Manage and optimize content distribution and promotion strategies

Identify growth opportunities, trends, and high-performing channels

Scale social media presence while maintaining brand consistency

Coordinate and manage VAs, editors, or social media tea ---------- mbers

Analyze performance data and adjust strategies accordingly

Create systems and workflows for sustainable growth

Stay up to date with platform changes, algorithms, and best practices

- Required Experience & Skills

Extensive experience in social media marketing (multiple platforms)

Proven track record of growing influencers or personal brands

Strong understanding of traffic funnels and audience behavior

Experience with organic growth strategies and engagement optimization

Ability to think strategically and execute tactically

Excellent communication and leadership skills

Strong analytical and problem-solving mindset

Ability to work independently and take full ownership of results

- Platforms You Should Be Comfortable With:

Instagram

Threads

TikTok

Reddit

Twitter / X

YouTube (basic understanding is a plus)

Other emerging social platforms

- Nice to Have

Experience managing or scaling multiple influencer accounts

Experience building and managing remote teams

Familiarity with content strategy and brand positioning

Experience working in fast-growing personal brands

SKILL REQUIREMENT

Influencer Marketing Marketing Management Social Media Marketing

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Job Post	Reporter	Rank	Reason	Date

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LEA

General Marketing Manager (Influencer Growth & Traffic)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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