GHL Marketing & CRM Automation Manager

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: TYPE OF WORK

Part Time

: SALARY

4-7 per hr

: HOURS PER WEEK

20

: DATE UPDATED

Sep 4, 2026

JOB OVERVIEW

Owns the full lead lifecycle inside GoHighLevel — from the moment a Facebook prospect books a consultation through payment, credit report intake, quote delivery, and follow-up until the client either closes or is confirmed dead. Responsible for building and running the automated follow-up sequences (email, SMS, Facebook Messenger), writing the content that goes in them, keeping the CRM pipeline clean, and reactivating the backlog of old leads.
This is not just a “run some ads” marketing role — it’s CRM operations + copywriting + automation, specific to a credit repair sales funnel.

Core Responsibilities
CRM & Pipeline Management
• Build and maintain the GoHighLevel pipeline stages (e.g., Report Received → Quote Sent → Follow-Up → Closed/Lost)
• Disposition every lead correctly and keep the pipeline clean — no stale or mis-tagged contacts
• Set up and manage tags (e.g., old-lead-quote-only) for segmentation
Automation Build & Management
• Build multi-channel follow-up workflows (email, SMS, Facebook Messenger) for stalled quotes
• Manage the staggered rollout of the old-lead backlog (batching daily sends rather than blasting the full list, respecting GHL’s email domain warm-up/send-cap limits)
• Monitor workflow performance — open rates, reply rates, conversion from follow-up to close — and adjust timing/cadence
• Handle CSV imports of new/old leads correctly (deduping, correct identifier matching, correct tagging before enrollment)
Content Creation
• Write the actual email and SMS copy for every stage of the follow-up sequence (initial nudge, mid-sequence, final reactivation attempt, etc.)
• Write Facebook Messenger follow-up scripts
• Match brand voice: aggressive but professional, confident, human — no em-dashes, no emojis, no AI-sounding language
• Never guarantee results, never include dispute methodology specifics or FCRA section numbers in outbound content (compliance boundary)
• Keep messaging consistent with UB KA’s existing proposal tone and the standing compliance paragraph used in client communications
Lead Reactivation Project
• Work from the reconciled list of old leads (report-received minus already-paid clients)
• Prioritize most recent leads first when releasing into sequences
• Lead with SMS/Messenger for older cold leads (since email warm-up limits make email slower to scale on a large backlog)
• Track which reactivated leads respond and route them back into the live pipeline
Reporting
• Weekly summary: leads in each pipeline stage, follow-up sequence performance, number of stalled-quote leads reactivated/closed, backlog burn-down progress
Required Skills/Experience
• Hands-on GoHighLevel experience (workflows, pipelines, CSV import, email/SMS/Messenger automation) — this is non-negotiable, not something to train from zero
• Strong direct-response copywriting for SMS/email (short, plain, not corporate)
• Understands email deliverability basics (domain warm-up, send caps, avoiding spam flags)
•

SKILL REQUIREMENT

Marketing Automation Content Creation GoHighLevel

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GHL Marketing & CRM Automation Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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