GEO Specialist (Generative Engine Optimization)

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: TYPE OF WORK

Full Time

: SALARY

TBD

: HOURS PER WEEK

40

: DATE UPDATED

Apr 2, 2026

JOB OVERVIEW

About the Role
AI-powered search is changing the way shoppers discover pools and outdoor living spaces. When a customer asks ChatGPT "luxury pool design" or uses Google AI Overviews to compare pool builders, we want Calimingo Pools to be the brand they're pointed to — and the one ranking when they search traditionally too.
We're looking for an experienced GEO Specialist to own Calimingo's entire search presence. In 2026, great GEO means mastering both the traditional foundations that Google still rewards and the AI-first strategies that determine who gets cited, recommended, and discovered on the platforms where buyers are increasingly turning first. This is a hands-on freelance role with real impact across every search surface.

What You'll Do
- Own Calimingo's full search visibility strategy — from Google rankings to AI-generated answers
- Audit our content and digital presence for discoverability, citation potential, and technical search health
- Develop keyword and topic strategies, on-page content, and link-building initiatives alongside a GEO roadmap
- Optimize product pages, category content, and editorial articles for both Google and LLM readability — structured content, clear heading hierarchies, and answer-first formats that AI engines can extract and cite
- Build Calimingo's topical authority and entity signals so search engines and AI tools alike associate our brand with luxury pools, pool design, and outdoor living
- Manage technical search foundations — site architecture, crawlability, page speed, internal linking, and Core Web Vitals
- Implement schema markup across the site (FAQPage, Product, Article, Organization) to support both rich results and AI citation
- Identify citation opportunities across ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini
- Pursue earned media placements — features, directories, and review platforms — that strengthen both backlink profiles and AI multi-source authority
- Monitor and report on performance across all channels: organic rankings, traffic, AI citation frequency, and share of voice
- Keep content regularly refreshed with updated data and "Last Updated" signals to stay competitive in both Google and AI retrieval
- Implement and maintain content directly on the Calimingo website via WordPress

What We're Looking For

Must-have skills:
- Proven experience in Generative Engine Optimization with a strong command of the traditional search foundations that underpin it
- Strong understanding of how LLMs retrieve, rank, and cite content, including RAG (Retrieval-Augmented Generation) systems
- Solid technical search skills — crawl audits, site architecture, internal linking, page speed, and Core Web Vitals
- Experience with structured data and schema markup, particularly FAQPage, Product, Article, and Organization schemas
- Experience with semantic content architecture, keyword and topic research, and entity-based strategy
- Familiarity with e-commerce content strategy and product-led search optimization
- Ability to conduct comprehensive audits and translate findings into clear, prioritized action plans
- Proficiency with search tools such as Ahrefs, SEMrush, or Google Search Console
- Proficiency with AI visibility tracking tools such as Otterly.ai, Ahrefs Brand Radar, BrightEdge, or similar
- Proficiency with ChatGPT, Perplexity, Google AI Overviews, Copilot, and Gemini for citation monitoring and testing
- WordPress proficiency — comfortable navigating, editing, and publishing content directly on the Calimingo website

Nice to have:
- Experience with digital PR and earning placements on authoritative third-party sources
- Experience with product feed optimization and merchant-facing AI platforms
- Knowledge of knowledge graph optimization and E-E-A-T signals
- Familiarity with agentic search (e.g., OpenAI Operator) and how structured content fits into agent-driven discovery workflows

What Success Looks Like
Within the first 90 days, we expect a comprehensive audit, a prioritized roadmap, and early improvements in how Calimingo appears — in Google results and in AI-generated responses — across searches like "best luxury pool designs," "pool options," and "pool builders near me." Longer term, success means Calimingo is the brand search engines rank and AI tools reach for when someone starts dreaming about their backyard.

SKILL REQUIREMENT

Local SEO Content Management

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GEO Specialist (Generative Engine Optimization)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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