Full Time
500-600
40
Feb 4, 2026
About the Role
We are looking for a GEO (Generative Engine Optimisation) & AI Visibility Specialist who understands how brands appear inside ChatGPT, Google AI Overviews (SGE), Bing Copilot, Perplexity, Claude, and other AI-driven platforms — and can turn that visibility into qualified leads.
This role goes beyond traditional SEO. You’ll focus on training AI perception of a brand, improving entity authority, and capturing high-intent traffic and leads coming from AI previews and conversational search.
If you understand why ChatGPT recommends one brand over another — and how to influence that ethically — this role is for you.
Key Responsibilities
GEO & AI Search Optimisation
Optimise brand presence for ChatGPT, Google AI Overviews, Bing Copilot, Perplexity, Claude, Gemini, and similar LLM platforms
Improve entity recognition, topical authority, and brand trust signals across the web
Ensure consistent brand mentions, citations, and semantic alignment across high-authority sources
AI Visibility & Brand Authority
Design and execute strategies to make the brand appear as a recommended solution in AI answers
Work on entity SEO, knowledge graph optimisation, and semantic content frameworks
Influence AI outputs via authoritative content, structured data, PR placements, and expert citations
Content & Intent Strategy
Create and guide content that aligns with AI-driven user intent, not just keywords
Optimise content for question-based, conversational, and decision-stage prompts
Map AI prompts ? landing pages ? lead conversion paths
Lead Generation from AI Platforms
Track and improve lead flow originating from AI previews and conversational tools
Optimise landing pages and funnels for AI-referred traffic
Identify high-intent AI queries that convert into enquiries
Measurement & Reporting
Monitor AI visibility using tools (e.g. Peec AI, Perplexity tracking, prompt testing, log analysis, Search Console signals)
Report on:
AI brand mentions
Prompt visibility
AI referral traffic
Leads influenced by AI search
Required Skills & Experience
Must Have
Proven experience in SEO with a strong understanding of GEO / AI Search
Practical knowledge of:
ChatGPT & LLM behaviour
Google AI Overviews / SGE
Entity SEO & semantic search
Experience driving brand visibility + leads, not just rankings
Ability to explain why AI platforms surface certain brands
Strong understanding of content authority, E-E-A-T, and trust signals
Nice to Have
Experience with PR SEO, digital PR, HARO, expert citations
Schema / structured data knowledge
Experience in competitive industries (finance, health, SaaS, B2B)
Familiarity with tools like:
Peec AI
Perplexity
GSC & GA4
Entity explorers / Knowledge Graph tools
What Success Looks Like (KPIs)
Brand appears consistently in AI answers for target see prompts
Increase in AI-referred traffic and enquiries
Improved entity authority and brand trust signals
Clear attribution between AI visibility ? lead generation