GA4, Google Tag Manager & AppSheet Specialist

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TYPE OF WORK

Full Time

SALARY

$3–$5 per hour, depending on experience

HOURS PER WEEK

70

DATE UPDATED

Oct 15, 2026

JOB OVERVIEW

GA4, Google Tag Manager & AppSheet Specialist

About Service Conversion

Service Conversion helps businesses grow through digital marketing, lead generation, automation, analytics, and technology. We are looking for a technically capable and detail-oriented specialist to manage website tracking, analytics implementations, and internal business applications.

Job Overview

We are looking for someone with practical experience in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google AppSheet.

This role combines analytics and tracking implementation with the development and maintenance of internal tools. You will help ensure that website activity, conversions, and marketing performance are tracked accurately while building applications that improve our team's workflows and operational efficiency.

The ideal candidate can troubleshoot technical issues, work with Google Sheets and data structures, implement tracking solutions, and turn business requirements into reliable, practical systems.

We are looking for someone who can work independently, document their work, and take ownership of assigned projects.

Key Responsibilities

Google Analytics 4 (GA4)

- Set up, configure, and maintain GA4 properties.
- Configure and validate events, key events, and conversion tracking.
- Analyze website traffic, user behavior, traffic sources, and conversion performance.
- Investigate tracking discrepancies and data accuracy issues.
- Build and maintain reports and explorations to measure website and marketing performance.
- Work with Google Ads and other marketing platforms to support accurate conversion measurement.
- Audit existing analytics implementations and recommend improvements.
- Maintain clear documentation of tracking configurations and changes.

Google Tag Manager (GTM)

- Create, configure, and maintain GTM containers.
- Implement and troubleshoot tags, triggers, and variables.
- Set up event tracking for forms, buttons, phone calls, page views, and other important website interactions where technically supported.
- Implement GA4 events and marketing conversion tags.
- Use GTM Preview and debugging tools to test implementations before publishing.
- Troubleshoot duplicate events, missing conversions, incorrect triggers, and other tracking issues.
- Coordinate with website developers when changes to website code or data layers are required.
- Maintain organized container structures and document all significant changes.
- Follow appropriate consent and privacy requirements when implementing tracking.

Google AppSheet

- Build, maintain, and improve business applications using Google AppSheet.
- Convert existing Google Sheets into structured, functional applications.
- Design data tables, columns, references, forms, views, dashboards, and workflows.
- Configure AppSheet automation, actions, and notifications.
- Build applications that improve internal processes, reporting, and data collection.
- Troubleshoot sync issues, formulas, expressions, permissions, and automation errors.
- Improve application usability, data validation, and reliability.
- Work with Google Sheets formulas and data structures to ensure applications operate correctly.
- Gather requirements from the team and translate them into practical app solutions.
- Document application functionality and provide clear instructions for users.

Google Sheets and Data Management

- Maintain organized spreadsheets that support reporting and application workflows.
- Review formulas, references, and data consistency.
- Structure data correctly for use in AppSheet and reporting tools.
- Identify and resolve data quality issues.
- Help connect spreadsheets and applications to relevant business processes.
- Maintain accurate documentation and version control practices.

General Responsibilities

- Manage multiple technical projects and prioritize work effectively.
- Test implementations before making changes live.
- Communicate progress, blockers, and technical issues clearly.
- Maintain documentation and standard operating procedures.
- Follow company processes for account access, permissions, and change management.
- Take initiative in identifying opportunities to improve tracking, reporting, and operational efficiency.

Requirements

- Hands-on experience with Google Analytics 4.
- Practical experience configuring Google Tag Manager.
- Experience building or maintaining applications in Google AppSheet.
- Strong understanding of events, triggers, variables, and conversion tracking.
- Experience working with Google Sheets and structured datasets.
- Ability to troubleshoot technical problems independently.
- Strong analytical thinking and attention to detail.
- Good written English and communication skills.
- Reliable internet connection and ability to work independently.
- Ability to explain technical issues and document solutions clearly.

Experience with Google Ads conversion tracking, website analytics, JavaScript basics, data layers, APIs, and Google Apps Script is an advantage.

Candidates should be comfortable working across multiple client accounts and following established access and security procedures.

Salary and Schedule

- Compensation: $3–$5 USD per hour, depending on experience and demonstrated ability.
- Hours: Approximately 40 hours per week for the full-time position.
- Long-term opportunity for the right candidate.
- Opportunities for increased responsibility based on performance and technical capability.

## How to Apply

Please include the following in your application:

1. A brief introduction explaining your experience with GA4, Google Tag Manager, and AppSheet.
2. Examples of GA4 and GTM implementations you have personally completed.
3. An explanation of how you would troubleshoot a conversion event that is not appearing correctly in GA4.
4. Examples of AppSheet applications you have built, including the business problem each application solved.
5. Your experience with Google Sheets, formulas, automation, and Apps Script, if applicable.
6. Your expected hourly rate and availability.

Please distinguish between tools you have used professionally and those you have only studied or experimented with.

Applications with practical examples, screenshots, demonstrations, or portfolio links will be prioritized.

We are looking for someone who can combine technical accuracy, problem-solving, and practical application development to improve our tracking systems and internal operations.

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