Full-Time Meta Ads / MailChimp Specialist + Digital Support VA

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TYPE OF WORK

Full Time

SALARY

$6-$10/hour based on experience

HOURS PER WEEK

40

DATE UPDATED

Apr 17, 2026

JOB OVERVIEW

Note: Only those who follow the instructions in “How to Apply” will be considered.

Job Overview
We’re launching a crowdfunding-style campaign to launch the grand opening of Firefly Cowboy Inn, a luxury boutique hospitality property located in Gatlinburg, TN perched over the Great Smoky Mountains National Park. We also manage other hospitality properties in our High Cotton Stays Luxury Collective - and we will need help catching up on multiple projects which will be secondary to this grand opening launch.

We are looking for a dedicated, full-time Virtual Assistant to own our lead-generation funnel and provide broader digital support. You will drive traffic and bookings through Meta ads and MailChimp while assisting with creative and web tasks as the campaign (and other projects) grow.

Key Responsibilities
• Set up, launch, monitor, and optimize Meta Business Suite/Ads Manager campaigns focused on lead generation and VIP list presale sign-ups.
• Build and manage MailChimp automated sequences: welcome flows, nurture emails, pre-launch countdowns, and booking urgency campaigns.
• Sync leads fro ---------- ta to MailChimp and track the full funnel (cost per lead, open/click rates, conversions).
• Support creative needs: Create ad graphics, social assets, and the Firefly Cowboy logo using Canva or similar tools. We have ---------- as a placeholder website but it needs professional design.
• Execute web design tasks with confidence (WordPress/Elementor experience is a big plus).
• Help coordinate projects, organize assets, and handle additional digital marketing/admin tasks as needed.
• Provide weekly reports and suggest improvements to the funnel and overall online presence.
• Work full-time (approximately 40 hours/week) on a flexible schedule. Will need a daily checkins or updates during agreed hours. Must have at least some availability during the Central Time Zone in the U.S.

Required Skills & Experience (Top Priorities)
1. Strong hands-on experience with Meta Ads Manager — lead-gen campaigns, audiences, retargeting, pixel tracking, and optimization (5+ years preferred). Share past results (cost per lead, ROAS).
2. Proficiency in MailChimp — building automations, templates, segmentation, and analytics.
3. Digital support skills — Canva for graphics/logo design, basic WordPress/web updates, and comfort juggling multiple tasks.
Bonus: Experience with hospitality, tourism, or crowdfunding-style launches.

What We Offer
• Full time 40 hours/week (pay rate based on experience and proven results)
• Full-time remote position with potential for long-term growth across multiple High Cotton Stays properties.
• Clear priorities and direct communication with the CEO.
• Direct access to a third-party consultant that specializes in crowdfunding launches for hospitality properties, a leading firm in the United States in their crowdfunding specialty.
• Opportunity to make a real impact on this launch, with potential to be a long-term opportunity for someone who wants to grow with a small hospitality brand with several properties. Our flagship property is ---------- which is rated #1 Boutique Inn in its market.

**How to Apply**
Please send a message with the following in the subject line:
“Your Meta Ads MailChimp Rockstar”
Include in the body of the message:

1. Summarize your experience with each item as follows:

a) Strong hands-on experience with Meta Ads Manager — lead-gen campaigns, audiences, retargeting, pixel tracking, and optimization (5+ years preferred). Share past results (cost per lead, ROAS). Screen shots encouraged!
b) Proficiency in MailChimp — building automations, templates, segmentation, and analytics and management of the complete funnel. Screen shots of reports welcome!
c) Digital support skills — Canva for graphics/logo design, basic WordPress/web updates, and comfort juggling multiple tasks.

2. 1–2 **examples** of past Meta campaigns (**metrics/screenshots**) and/or MailChimp flows you built.

3. A short note on why you’re excited about this role and how you can help us catch up on our projects.

Only applicants with relevant Meta + MailChimp experience will be considered. We aim to respond to strong candidates quickly!

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