Freelance Social Media Manager / Fashion Content Strategist for Gen Z Fashion Brand

Full Time Freelance Social Media Manager / Fashion Content Strategist for Gen Z Fashion Brand


Brand: Angel Ruche?Location: Remote, preferably Philippines / Southeast Asia/ Bali

?Type: Full-time freelance / independent contractor
?Schedule: Monday–Friday, preferred 11:00 AM–5:00 PM, 11:00pm-12:00am Philippines/Hong Kong time, with flexibility during weekend support and launches. Preferred weekend support: 3 hours on both Sat and Sun.

Angel Ruche is a romantic, feminine, Gen Z-focused fashion brand with a global customer base, especially in the US.

We are looking for a full-time freelance Social Media Manager / Fashion Content Strategist to help us grow our social media, improve our content direction, protect our brand image, and build a stronger content system.
This is a long-term freelance role, not a one-time project.

We want someone who can take ownership, think creatively, understand fashion culture, and help make our social media even stronger.

You should deeply understand Western Gen Z fashion culture, TikTok/Instagram/Pinterest aesthetics, viral fashion content, and why girls emotionally connect with a fashion brand. You should be passionate about fashion, highly visual, and able to explain why content works , not just follow trends.

Angel Ruche is also an AI-first fashion company, so you must be open to using AI tools such as ChatGPT, Claude, Notion AI, AI image/model tools, or other AI-assisted workflows to work faster and smarter.

Working Hours
Our China studio team works 10:30 PM–7:30 PM Hong Kong time. Since the Philippines and Hong Kong are in the same timezone, our preferred schedule is:

Monday–Friday: 10:30 AM–4:30 PM, 11:00pm-12:00am, PM Philippines/Hong Kong time?Includes a 1-hour meal break.
Sat - Sun : 12:00-3:00PM (Flexible and negotiable)

This gives enough overlap with our China team for filming/content coordination, while also allowing later coverage for social posting, comments, creator outreach, and US-facing audience activity.
Some launch/weekend support may be needed during major drops, campaigns, viral ---------- nts, or urgent brand/community situations.

Responsibilities

* Analyze Angel Ruche’s current social media and identify what is working
* Study viral or high-performing posts and explain why they worked
* Create weekly content plans for Instagram, TikTok, Pinterest, and possibly Twitter/X
* Suggest content ideas based on Gen Z fashion trends, buying psychology, and seasonal ---------- nts
* Write captions, hooks, scripts, and short-form video concepts in strong natural English
* Create filming briefs for our China studio team
* Guide the team on what product shots, try-ons, behind-the-scenes, styling clips, founder ---------- nts, and detail shots to film
* Help improve founder content, BHS content, product storytelling, launch content, and community-building content
* Reply to comments and help protect Angel Ruche’s brand image in a warm, emotionally intelligent, premium tone
* Find creators, fashion girls, micro-influencers, and paid content partners who truly match Angel Ruche’s aesthetic
* Work alongside our PR manager by finding more aesthetic, brand-aligned creators beyond generic UGC profiles
* Keep content plans, creator notes, ideas, and performance learnings organized in Notion
* Communicate clearly with the team through Slack
* Use AI tools to brainstorm, organize, analyze, and scale content workflows without losing brand taste
*
Requirements
* Excellent English writing and communication
* Strong understanding of US/Western Gen Z fashion culture
* Passionate about fashion and aesthetics
* Strong taste in feminine, romantic, coquette, Pinterest-style fashion
* Experience with Instagram, TikTok, Pinterest, or social content for a fashion/beauty/lifestyle/DTC brand
* Able to analyze content, not just copy trends
* Comfortable working remotely with a China-based team
* Comfortable replying to comments and protecting brand image publicly
* Strong creator/influencer taste
* Must be adaptive to AI tools and excited to work in an AI-first company
* Must be willing to use tools like ChatGPT, Claude, Notion AI, Slack, and AI-assisted content workflows
* Bonus if you already use ChatGPT, Claude, Notion, or AI image/model tools
* Bonus if you are a fashion girl/fashionista yourself

Not a fit if you are:
* A generic social media admin
* Someone who does not understand fashion or aesthetics
* Someone who cannot write naturally in English
* Someone who needs the founder to come up with every idea
* Someone who only follows trends but cannot understand brand identity
* Someone who is resistant to AI tools or new workflows
* Someone who cannot stay organized in Notion/Slack
* Someone who replies to comments in a defensive, cold, or off-brand way
* Someone who only finds generic UGC creators without understanding brand fit


How to Apply:

Please apply with:
1. A short introduction about you and your fashion/social media background
2. Examples of social media accounts, content, or brands you have worked on
3. A short explanation of why you feel connected to Angel Ruche’s aesthetic
4. Your experience using AI tools such as ChatGPT, Claude, Notion AI, or AI image/model tools
5. Your expected monthly freelance rate for full-time work
6. Your availability and preferred working hours
7. The mini case study below

Mini Case Study Required:

Please review Angel Ruche’s Instagram and submit a short but thoughtful mini case study.
We are not looking for a long strategy deck. We want to see your taste, fashion sense, content thinking, English writing, and ability to understand our brand.

Please include:

1. Brand Understanding
In 3–5 sentences, describe what you think Angel Ruche’s brand world is.?What kind of girl/customer are we speaking to??What emotion or fantasy do you think the brand sells?

2. Content Analysis
Choose 2 Angel Ruche posts that you think are strong or have strong potential.
For each post, explain:
* Why it works or could work
* What customer emotion it taps into
* What could be repeated from this post in future content

3. Content Improvement
Choose 1 Angel Ruche post you think could be improved.
Explain:
* What you would improve: hook, caption, editing, visual direction, styling, pacing, or CTA
* How you would make it feel more viral, more premium, or more emotionally desirable

4. New Content Ideas
Suggest 5 new content ideas for Angel Ruche.
At least 1 should be video ideas for TikTok/Reels.?At least 1 should be founder-related or behind-the-scenes.?At least 1 should be community or comment-driven.

5. Hooks / Opening Lines
Write 5 hooks Angel Ruche could use for TikTok/Reels/Instagram.
These can be:
* First spoken line
* Text overlay
* Caption opener
* POV-style hook

6. Creator / Influencer Taste Test
Suggest 3 creators, influencers, or fashion girls who you think match Angel Ruche’s aesthetic.
For each one, explain:
* Why they fit our brand
* What type of content we could ask them to create
* Whether they feel more suitable for paid content, gifting, UGC, or long-term brand relationship

7. AI Workflow

Explain one AI workflow you would use to make Angel Ruche’s social media stronger.
Examples:
* Using ChatGPT/Claude for hooks, captions, comment replies, content calendars, or trend analysis
* Using Notion AI/ other tools to organize social learnings and creator lists
* Using AI image/model generation for creative testing ( photoshoot concept / editorial style model shooting without product)


8. Comment Reply Test

Write 2 example comment replies in Angel Ruche’s tone:
1. A warm reply to someone complimenting a product
2. A calm, premium reply to someone leaving a slightly negative or doubtful comment e.g “cheap polyester material” / “not worth the price”

Please keep the case study clear and organized. Strong applicants will be invited to a short interview and may be offered a paid trial project before we begin the full-time freelance role.