Freelance Social Creative Production Assistant — Paid Ads, Organic Content, Motion, Thumbnails & Emails

JOB TITLE:
Freelance Social Creative Production Assistant
Paid Ads, Organic Content, Simple Motion, YouTube Thumbnails & Emails

ABOUT THE ROLE

I’m looking for a reliable freelance Social Creative Production Assistant to help produce paid-social and organic-social creative, plus simple marketing emails, for my personal brand, creative studio and selected client projects.

I create fitness, lifestyle, entrepreneurship and behind-the-scenes content around working full-time, training, building businesses and documenting the process. I also run a creative studio that produces persona-led UGC ads and social-first creative for consumer brands.

I need someone who can take reference ads, statics, thumbnails, carousels, short motion examples or email designs that I like, then recreate the structure, pacing and visual feel using my own brand/product/app assets and supplied messaging.

This is not a salaried role. It is ongoing freelance gig work paid per completed batch or agreed asset. There is no guaranteed minimum workload.

I will provide the strategy, creative direction, reference examples, messaging, hooks, product/app assets, email templates and layouts. Your role is to execute accurately, quickly and consistently.

I may hire more than one person and allocate work based on quality, speed, reliability and availability. Client work will take priority where it has an agreed deadline.

HOW THE WORK WILL HAPPEN

For each task, I will usually provide:

- A reference ad, static, carousel, thumbnail, motion example or email design that I want to recreate the style of
- The product image, app screenshot, app screen recording, UGC footage, product photos or other brand assets
- The exact hook, copy, benefit points and call to action
- The required format, platform and deadline
- A template, layout, visual direction or clear example where relevant

Your job is to:

- Recreate the structure, pacing and visual feel of the reference using my own brand/product/app assets
- Adapt reference-led creative into static or motion assets for paid advertising and organic social content
- Replace products, text, app screens, benefit points, hooks and CTAs accurately
- Create simple variations from approved creative
- Turn supplied static ads, product images or app screens into short motion versions
- Make basic app demos from supplied screenshots or screen recordings
- Create YouTube thumbnails using supplied titles, hooks, photos, screenshots and references
- Adapt simple marketing emails using supplied templates, copy and product images
- Export the correct format and deliver organised files

Reference examples are used to guide style, structure, pacing and format only.

Do not copy another brand’s logo, product photography, footage, exact copy, proprietary illustrations or other protected assets. Recreate the approach using the supplied brand assets and original text.

THE TYPE OF WORK

This role supports paid social advertising, organic social content and simple marketing emails.

PAID SOCIAL WORK MAY INCLUDE:

- Static product ads
- Product-image and copy variations within approved templates
- UGC ad overlays and graphic enhancements
- Offer, benefit, review and testimonial creatives
- App/product demo ads
- Creative-testing variations: new product, new hook, new app screen, new benefit or new CTA
- Call-to-action end cards
- Simple motion versions of approved static ads

ORGANIC SOCIAL WORK MAY INCLUDE:

- Static posts for LinkedIn, Instagram, TikTok and other platforms
- Personal-brand graphics
- Founder/business/fitness/lifestyle social assets
- Simple carousels based on an approved template
- Reels and short-form social graphics
- Product or app feature posts
- Static posts brought to life with simple motion
- Supporting design assets for short-form content

YOUTUBE THUMBNAILS MAY INCLUDE:

- Thumbnails created from supplied photos, video stills, product images or screenshots
- Adding clear, readable text and a strong focal point
- Recreating a supplied thumbnail style using my own imagery and title
- Creating close variations where requested
- Exporting in the correct YouTube format


EMAILS MAY INCLUDE:

- Simple marketing and promotional emails
- Product launches, offers and announcements
- Welcome-flow and nurture emails (template-based)
- Newsletter-style emails using an approved layout
- Swapping hero images, product images, copy, offers and CTAs within a supplied template
- Keeping spacing, typography and hierarchy consistent
- One email layout per task, using the supplied template

THE TYPE OF MOTION WORK

This is mainly simple 2D social motion.

You will take an existing approved static, product image, app screenshot, screen recording, UGC clip or supplied reference, then make it feel alive, clear and engaging for social content.

Simple motion work may include:

- Text, hooks, captions and benefit points appearing in sequence
- Product-image zooms, pans, slides, reveals and fades
- Simple labels, icons and callouts
- Basic product-focused background movement
- Static ads turned into short 5–10 second video versions
- Ratings, reviews, offers and CTA screens appearing in sequence
- Simple sliders, progress bars, counters and button movement
- Phone frames entering the screen
- App screenshots or screen recordings displayed inside phone frames
- Basic app-screen slides, taps, scrolls or transitions
- Highlighting app features with circles, arrows, zooms or tap indicators
- Simple motion variants of approved paid/organic creatives

LARGER REFERENCE-LED MOTION OR APP DEMOS MAY INCLUDE:

- Up to approximately 15 seconds
- Multiple text scenes
- Multiple supplied app screens or product scenes
- Simple screen transitions
- Product/app benefit callouts
- A supplied script, message, reference and CTA
- One vertical social format

This role does NOT include:

- Marketing strategy
- Writing messaging or hooks from scratch
- Campaign concept development
- New brand identity creation
- Complex original art direction
- Advanced 3D animation
- Character animation
- Advanced VFX or motion tracking
- Bespoke illustration
- Full long-form video editing
- Voice-over synchronisation
- Music sourcing or detailed sound design
- Large YouTube graphics packages
- Designing new email templates from scratch
- Complex custom HTML email coding
- Heavy cross-client/device email QA

Any work outside the agreed template/reference-led scope will be discussed and priced separately before it starts.

WHAT I WILL PROVIDE

For most tasks, I will provide:

- Product images, app screenshots, screen recordings, UGC footage or other core assets
- Exact messaging, hooks, benefit points and CTA
- A reference example or existing approved creative
- Template/layout files where available (including email templates)
- The required format and deadline
- Clear instructions on what needs changing

WHAT YOU WILL BE RESPONSIBLE FOR

You will be responsible for:

- Following the reference and brief carefully
- Replacing products, copy, screenshots and visual elements accurately
- Keeping designs/layouts consistent
- Checking spelling, punctuation, spacing and product/app details
- Creating simple, clean static and motion assets
- Adapting emails accurately within supplied templates
- Exporting the correct final format
- Meeting agreed deadlines
- Communicating clearly if anything in the brief is missing or unclear
- Sending organised final files
- Providing editable project/source files when requested and relevant

WHAT I’M LOOKING FOR

You should have:

- Good attention to detail
- A good eye for typography, spacing, layout and hierarchy
- Ability to follow existing templates and visual systems accurately
- Ability to recreate the style and structure of supplied social-ad references
- Basic static social-design skills
- Ability to create clean, simple 2D product/app motion
- Experience with social ads, product ads, UGC overlays, app demos, Reels, TikToks, thumbnails, carousels or short-form social content
- Basic email-design skills using tools like Klaviyo, Mailchimp, Figma, Canva or similar
- Ability to work from a visual reference
- Reliable written English and communication
- Reliable turnaround time
- Your own computer, internet connection and relevant software

Useful software includes:

- Canva
- Figma
- Photoshop
- Illustrator
- CapCut
- After Effects
- Premiere Pro
- Alight Motion
- Klaviyo, Mailchimp or similar email tools
- Or equivalent software

You do not need to be an advanced animator or email developer. The most important qualities are accuracy, speed, reliability and the ability to produce clean, engaging social assets and simple emails from supplied direction.

STYLE

The work should feel:

- Clean
- Modern
- Social-native
- Product-led
- Easy to understand
- Clear in its hierarchy and messaging
- Purposeful rather than over-designed
- Premium enough for brand/agency/client content, without looking overly corporate

Please avoid:

- Generic or messy Canva-template styling
- Cluttered layouts
- Spelling mistakes
- Poor spacing or unreadable text
- Excessive transitions/effects
- Motion that distracts from the product or message
- Random stock footage or unnecessary elements
- Copying another brand’s protected creative assets
- Overly AI-looking design

FREELANCE ARRANGEMENT

- Paid per completed batch or agreed asset, not hourly
- Flexible hours; you choose when and how to work
- No guaranteed minimum hours or monthly earnings
- You may work with other clients
- You provide your own equipment, software and internet connection
- You are responsible for your own taxes and local statutory obligations
- Work will normally be assigned in small batches
- Client deadlines must be met once a batch is accepted
- Final assets and agreed source files must be supplied on completion
- Final paid-for work and agreed source files belong to the studio/client

PAYMENT AND STARTING RATES

This is low-cost, ongoing freelance production work paid per completed batch or agreed asset.

These rates are for template-led and reference-led adaptation work. I will provide the approved template/reference, product or app assets, exact copy, message, hook, CTA and required format.

TEMPLATE-BASED STATIC ASSETS

- Batch of 10 simple static template adaptations: $5 USD total
- Each additional static template adaptation: $0.50 USD

A simple static template adaptation means:
- One supplied/approved template or layout
- Supplied product/app image and copy
- One format only
- Simple product, copy, screenshot, hook or CTA swap
- No new concept, redesign or major revision round

YOUTUBE THUMBNAILS

- One simple YouTube thumbnail: $1 USD
- Each additional close thumbnail variation: $0.50 USD

A simple thumbnail means:
- Existing thumbnail style or supplied reference
- Supplied title/hook and image/video still/screenshot
- One final thumbnail format
- No complex compositing or entirely new visual concept

TEMPLATE-BASED CAROUSELS

- One template-based carousel: $1 USD

A template-based carousel means:
- Maximum 6 slides unless agreed otherwise
- Supplied/approved carousel template
- Supplied copy and images
- No new layout or concept development
- One format only

SIMPLE MOTION ADAPTATIONS

- One simple short motion adaptation: $1 USD

A simple motion adaptation means:
- 5–10 seconds maximum
- One 9:16 vertical format
- Existing approved static/template or supplied reference
- Supplied product/app asset, copy, hook and CTA
- Basic text reveal, product/image zoom/pan/slide/fade, labels, phone-frame entrance, one simple UI tap/scroll/transition, slider, counter, progress bar or CTA/end-card movement
- No new strategy, no advanced motion, no complex screen flow and no major revisions

LARGER REFERENCE-LED MOTION / APP DEMOS

- One larger reference-led motion asset or simple app demo: $2 USD

A larger reference-led motion/app demo means:
- Up to approximately 15 seconds
- One 9:16 vertical format
- Supplied concept/reference, script, screens/assets, message and CTA
- May include multiple text scenes, simple app/product transitions, benefit callouts and CTA
- No advanced animation, 3D, VFX, custom illustration, voice-over syncing or major revision rounds


EMAILS (TEMPLATE-BASED)

- One simple email design adaptation: $1 USD
- Each additional email variant (new subject/hero/CTA): $0.50 USD

A simple email design adaptation means:
- One supplied/approved email template (e.g. Klaviyo, Mailchimp, Figma, Canva, HTML)
- Supplied copy, hook, offer, product images and CTA
- One email layout only
- Swapping product images, text, offer details and CTA
- Keeping spacing, typography and hierarchy consistent
- One format (desktop/mobile-responsive handled by the template)
- No new template design, no complex HTML coding, no major revision round

The final price and scope will always be confirmed before work starts.

More complex work—new templates, original designs, advanced app demos, long-form edits, multiple formats, custom illustration, advanced motion or major revision rounds—will be agreed and priced separately.

HOW TO APPLY

Start your application with: SOCIAL

Please include:

1. Whether you are strongest in:
- Static social/ad design
- YouTube thumbnails
- Simple product/app motion
- Template-based email design
- Or a combination of these

2. Links to 3–5 relevant examples showing any of:
- Static social ads
- Product ads
- UGC overlays
- Motion ads
- App demos
- Reels/TikToks
- YouTube thumbnails
- Carousels or product/social graphics
- Simple marketing emails (if available)

3. The software you use (design, motion and email tools)

4. Confirmation that you are comfortable with:
- The batch-based freelance arrangement
- The starting rates
- Following supplied templates, reference examples and instructions

5. Your usual turnaround time for:
- 10 static template adaptations
- 1 thumbnail
- 1 template carousel
- 1 simple motion asset
- 1 larger reference-led motion/app demo
- 1 simple email design adaptation

6. Your availability over the next month

7. A short answer:
“When recreating a social-ad reference for a different product or app, what should you pay attention to so the asset feels clean, clear and professional?”

SHORTLISTING PROCESS

Shortlisted applicants will complete a short unpaid practical test.

You will receive:
- A supplied reference ad/static/motion example
- Product or app assets
- Exact copy, hook and CTA
- Required format
- Clear deadline

You will be asked to create:

1. Three simple static template/reference-led adaptations
- Use supplied product/app assets and supplied copy
- Recreate the reference style using the supplied brand assets
- Keep typography, layout and hierarchy consistent

2. One simple short motion asset
- 5–10 seconds
- Vertical 9:16 format
- Use the same product/app asset, message and visual direction
- Include simple text/product/app movement, labels, CTA or basic UI animation

The static and motion assets should clearly feel like part of the same campaign or creative system.

The test assesses:
- Accuracy when following a brief/reference
- Product and app-asset handling
- Typography, spacing and layout consistency
- Static design quality
- Basic social-motion ability
- Attention to detail
- Communication and deadline reliability

Please apply only if you are comfortable completing this short unpaid test.

The $150/month figure shown in the job form is an estimated combined initial project budget based on expected volume. It is not a guaranteed salary, minimum wage or fixed monthly commitment. Payment is made in USD per completed deliverable using the rates listed above.