Freelance Instagram Content Creator & Graphic Designer

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TYPE OF WORK

Part Time

SALARY

USD $6-8 ph

HOURS PER WEEK

12

DATE UPDATED

Aug 10, 2026

JOB OVERVIEW

What You'll Be Doing

Creating eye-catching, book-themed graphics that align with current design trends on Instagram, including cover reveals, quote cards, reading aesthetic content and promotional assets. You must have a strong feel for what is visually performing in the book community right now.
Producing and editing Instagram Reels using B-roll footage, trending audio and current reel formats. You need to actively follow what is trending in the BookTok and Bookstagram space and know how to adapt those formats across four distinct account identities.
Staying ahead of algorithm changes and content trends, and proactively suggesting new content formats, hooks and ideas for each account without waiting to be asked.
Scope to expand into caption writing and hashtag strategy tailored to each account's audience, as well as full content calendar planning and scheduling across all four accounts as the role develops.

Requirements - Essential

Advanced Canva proficiency is a firm requirement for this role. Candidates must demonstrate the ability to produce professional, on-brand graphics in Canva independently, efficiently and to a high standard. A portfolio showing original Canva work, not template editing, is required.
Proven graphic design capability with a portfolio that includes book-related or lifestyle content. Work must be entirely original and human-created. Serenade does not permit the use of generative AI tools of any kind in the production of content for our accounts — this includes AI-generated imagery, AI-written copy and AI-assisted design. This is a condition of engagement.
Experience managing Instagram accounts for brands or creators, with demonstrated understanding of how to maintain distinct voices across multiple accounts simultaneously.
Ability to edit B-roll into cohesive, engaging Instagram Reels. You understand pacing, trending audio and how to build content that hooks within the first two seconds.
Clear, professional written communication in English.

Highly Regarded

Experience creating Amazon A+ Content, including brand story modules and imagery for author or publisher storefronts.
Experience editing podcast video for distribution on YouTube and Spotify, including audiogram creation, chapter markers, thumbnail design and platform-specific formatting.
Proficiency in Riverside.fm for recording, editing and exporting podcast content.
An interest in or background in character art and illustration. There is genuine scope for this role to expand into character-based creative work for the Serenade catalogue as the relationship develops.

To Apply

PLEASE PROVIDE BOOK RELATED CONTENT WITHIN YOUR PORTFOLIO

Please send your Canva portfolio and examples of Instagram accounts you have managed, at least two reels you have produced, and a brief note on your experience working across multiple accounts with different brand identities. If you have Amazon A+ content or podcast video editing experience, please include relevant examples. Applications without a Canva portfolio will not be considered.

Rate is negotiable based on demonstrated experience and portfolio quality.

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