Fractional Marketing Operations Manager (GHL Enforcer) – Executive Coaching Program

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TYPE OF WORK

Full Time

SALARY

$1,020.00 - $1,250.00 per month

HOURS PER WEEK

TBD

DATE UPDATED

Apr 16, 2026

JOB OVERVIEW

The Role:
I am an executive coach focused on high-ticket B2B sales. I have invested in a major marketing program ( ---------- ) and am using GoHighLevel (GHL). I need an Architect/Enforcer to act as my "Fractional COO/Marketing Ops Lead" to manage the implementation, police the vendors, and ensure lead quality.

You are my buffer. You will deal with the "Ads Guy," the GHL specialists, and the Account Managers so that I only have to focus on coaching and closing.

Key Responsibilities:
Vendor Accountability: Act as the primary contact for the program account managers. Attend meetings on my behalf, audit their claims, and push back assertively when lead quality is low or deadlines are missed.

Training Translation: Watch program training/strategy videos, extract the "must-do" action items, and either implement them or manage the GHL team to ensure they are done correctly.

System Audit: Review our GoHighLevel (GHL) setup. Ensure workflows, tracking (CAPI/Pixel), and automation are high-caliber and formatted for an Executive audience (not "get rich quick" style).

Lead Quality Control: Review incoming leads daily. If quality drops, diagnose the cause (messaging, targeting, or friction) and force the ads team to fix it.

Weekly Executive Reporting: Deliver a simple 1-page "Friday Report" featuring:
Ad Spend vs. Revenue Signal (Green/Yellow/Red)
Lead Quality (Qualified vs. Unqualified)
Booked Calls vs. Show Rates
Key bottlenecks for the following week.

Must-Haves:
GHL Mastery: You must know GoHighLevel well enough to spot errors in workflows and tracking within minutes.
Direct Response Experience: You understand high-ticket funnels ($5k - $15k offers).
Assertive Communication: You are comfortable holding people accountable and stating, "This isn't good enough for an executive audience," without being prompted.

Native/Fluent English: Since you are representing me to US-based vendors, your communication must be professional and sharp.
Budget & Hours:
Hours: 5–10 hours per week to start.
Rate: Competitive based on experience ($20–$35/hr depending on region and seniority).

SKILL REQUIREMENT
CRM Social Media Content Creation GoHighLevel
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