Finance & Operations Assistant Reformly (E-Commerce & Mobile App)

About Reformly
Reformly is a rapidly growing international e-commerce brand on a mission to help women become the best versions of themselves and feel confident in their bodies. We achieve this through our studio-quality, soft-minimalist Reformly Pilates Board bundled with our mobile app, offering guided workouts and a highly engaged community.

Operating on a high-performing recurring subscription model, we move fast. Founded in May 2025, we generated $4.3M in international sales in our first 12 months and currently have over 3,500 active subscriptions. We are a young, ambitious team, and we are looking for an A-player to help us scale our operations and optimize our profitability.


The Role: Mission
To take full ownership of Reformly’s financial administration and daily logistics, bringing impeccable accuracy, proactive communication, and structured execution to our processes in order to drive operational efficiency and profitability.


Tasks & Responsibilities
As our Finance & Operations Assistant, you will sit at the intersection of numbers and logistics. Your day-to-day will involve:
- Daily P&L Management: Keeping the daily Profit & Loss statements 100% up-to-date and accurate, with zero backlog.

- Invoice & Cost Auditing: Rigorously checking invoices and cost breakdowns to identify and resolve any discrepancies or errors.

- Data Entry & Calculations: Flawlessly inputting financial data and running ad-hoc cost calculations as needed.

- Order Fulfillment: Seamlessly managing daily order processing.

- Inventory Management: Maintaining an accurate, real-time inventory tracking sheet.

- Structured Reporting: Translating raw data into highly readable, organized updates for management.

- Proactive Issue Flagging: Immediately raising a red flag when processes slow down, numbers are off, or margins are at risk, and proactively bringing solutions.


Expected Outcomes (First 12 Months)
We measure success by results, not just hours worked. In your first year, you are expected to:
1. Drive Profitability: Actively audit cost breakdowns, check invoices for discrepancies, and identify operational efficiencies to help realize a gross margin increase from 70% to 73%.

2. Financial Precision: Maintain a 100?curate, up-to-date Daily P&L and cost calculation spreadsheet, ensuring all data entry is processed flawlessly with zero backlog at the end of each week.

3. Fulfillment & Inventory Mastery: Achieve and maintain an average order-to-delivery time of 12 days or less by taking full ownership of daily fulfillment operations. Guarantee zero stockouts through meticulous inventory tracking.


Who You Are (Competencies)
- Ownership & Autonomy: You do not need hand-holding or micro-management. You deeply understand the end goal and independently navigate the path to get there. You take full responsibility for outcomes, both successes and failures.

- High Standards & Attention to Detail: You are a healthy perfectionist. You inherently double-check work before submitting. You do not let small details, incorrect numbers, or minor logistical errors slip through the cracks.

- Analytical Rigor: You are highly comfortable with numbers and spreadsheets. You can quickly process financial and operational data, spot trends, calculate costs accurately, and draw logical conclusions without getting overwhelmed.

- Organization & Structured Planning: You plan, organize, and schedule tasks in a highly efficient and productive manner. You bring order to chaos and naturally create systems to keep daily operations running smoothly.

- Proactivity & Problem Solving: You act without being told what to do. You can think critically outside the standard operating procedures (SOPs) when exceptions occur. You bring solutions to the table, not just problems.


Our Core Values
We hire, reward, and fire based on our core values. Do not apply if you do not align with these:
- All-In Mentality (Impact Over Hours): We are not here just to collect a paycheck; we are here to achieve ambitious goals. You genuinely believe in what we are building and take deep pride in the results you deliver.

- Extreme Ownership (Radically Reliable): You understand that you are a crucial pillar of the team. When you take on a responsibility, the team can trust blindly that it will be executed flawlessly.

- Radical Candor (Direct & Transparent): No beating around the bush. We value efficient, clear, and straightforward communication. You are open, honest, and not afraid to give or receive direct feedback.

- High Velocity (Move Fast & Adapt): We are a young, fast-moving team. You thrive in a high-paced environment, pivot quickly when needed, and combine a sense of urgency with high execution power.

- Humble & Hungry (Continuous Growth): You bring positive energy. You are highly ambitious but leave your ego at the door. You are fiercely eager to learn, extremely coachable, and constantly looking to level up.


How to Apply
We do not want standard cover letters. To apply, please submit a Video Application covering the following:
1. A short introduction about yourself.

2. Why you are a perfect fit for this specific role and our core values.

3. A quick tour of your workspace (show us your desk/setup so we can see where the magic happens).