Finance Controller

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: TYPE OF WORK

Full Time

: SALARY

TBD

: HOURS PER WEEK

40

: DATE UPDATED

Feb 17, 2026

JOB OVERVIEW

The Head of Finance will be responsible for financial strategy, unit economics, and operational finance across the business. You will work directly with the CEO to drive profitability, pricing decisions, inventory planning, and long-term financial health.

This role blends strategic finance + hands-on execution and is ideal for someone who understands how real consumer brands scale.

Core Responsibilities

Financial Strategy & Leadership
• Act as the primary financial partner to the CEO
• Build and maintain rolling forecasts (monthly, quarterly, annual)
• Develop financial models for new SKUs, pricing changes, and channel expansion
• Translate financial data into clear, actionable insights

Accounting, Systems & Controls
• Own and oversee QuickBooks as the system of record
• Ensure financials are accurate, timely, and compliant with U.S. GAAP
• Oversee monthly close, reconciliations, and reporting
• Manage external bookkeepers, CPAs, and tax partners
• Strengthen internal controls and financial processes as the company scales

Unit Economics & Pricing Architecture
• Own unit economics by SKU and channel (Amazon, DTC, wholesale)
• Build and maintain contribution margin models (COGS, shipping, fees, marketing)
• Design and evaluate pricing architecture, including:
• MSRP vs DTC pricing
• Amazon pricing and fees
• Wholesale and retail margin structures
• Support pricing decisions that balance growth, margins, and competitiveness

Cash Flow & Profitability
• Own cash flow forecasting and working capital planning
• Manage inventory-related cash constraints and reorder timing
• Identify margin expansion and cost optimization opportunities
• Ensure marketing spend aligns with profitability targets

Inventory & COGS Management
• Build inventory forecasting models tied to demand, lead times, and seasonality
• Track fully landed COGS (manufacturing, freight, duties, warehousing, prep)
• Partner with Operations to avoid stockouts and excess inventory
• Improve inventory visibility and reporting

Marketing & Channel Finance
• Analyze CAC, blended LTV, MER, and payback periods
• Support marketing budget decisions with financial modeling
• Connect ad spend, inventory planning, and cash requirements

Capital & Long-Term Planning
• Support decisions around credit facilities, debt, or future fundraising
• Prepare financial materials for lenders, investors, or advisors
• Help structure the business for long-term value creation and optional exit

What We’re Looking For

Must-Haves
• 7+ years in finance, FP&A, or senior finance roles
• Strong experience with consumer brands, ideally CPG or e-commerce
• Hands-on experience with QuickBooks
• Solid understanding of U.S. GAAP / U.S. accounting standards
• Deep experience with unit economics and pricing strategy
• Strong financial modeling skills (Excel / Google Sheets)
• Comfortable working directly with a founder/CEO
• Clear communicator who can simplify complex financial topics

Nice-to-Haves
• Experience with Amazon FBA and DTC financials
• Experience supporting retail or wholesale expansion
• Background in supplements, food, or regulated consumer products
• Experience scaling a business from $3M–$20M+ in revenue

What This Role Is Not
• Not a bookkeeping-only role
• Not a passive reporting position
• Not a junior analyst role

This is a senior, high-impact role with real ownership and influence.

How to apply:
- Read everything carefully, the requirements below are a must. Failure to provide these things will automatically terminate your application.
- Submit your resume
- Prepare a 3-5mins loom introduction video
- Share your availability and timezone
**Once approved for the initial screening, you will accomplish a role specific evaluation task.

SKILL REQUIREMENT

Financial Accounting Finance Management

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Finance Controller

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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