Facebook, Instagram & TikTok Ads Specialist (Meta Marketer)

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: TYPE OF WORK

Full Time

: SALARY

800

: HOURS PER WEEK

40

: DATE UPDATED

Aug 24, 2026

JOB OVERVIEW

JOB OVERVIEW

We’re looking for an experienced **Facebook, Instagram, TikTok Ads Specialist** to join our team full-time and help manage paid and organic marketing for our agency and client accounts.

This is not just a social media posting role. We’re looking for someone who understands how to use paid social advertising to generate **leads, inquiries, and real business results**.

You’ll work closely with our team to plan campaigns, identify strong-performing content, manage paid advertising campaigns, build audiences, monitor results, and improve campaign performance over time.

You may work across different types of businesses, including real estate, home services, tourism, wellness, and other service-based companies.

---

RESPONSIBILITIES:

● Set up, manage, and optimize Facebook, Instagram, and TikTok ad campaigns

● Manage boosted posts and paid social campaigns

● Build cold, warm, lookalike, custom, and retargeting audiences

● Review organic content and identify videos/posts worth promoting

● Monitor leads, cost per lead, engagement, conversions, ROAS, and overall campaign performance

● Recommend improvements to targeting, creative, budgets, offers, and campaign structure

● Manage Facebook Pages, Instagram accounts, TikTok accounts, Meta Business Suite, Ads Manager, and TikTok Ads Manager

● Troubleshoot account, ad, pixel, tracking, and connection issues when needed

● Work with our content and social media team to develop paid advertising strategies

● Help connect campaigns with lead funnels, CRM systems, and automations

● Provide clear updates, insights, and performance reports

● Test new creatives, audiences, hooks, offers, and campaign strategies

---

REQUIRED EXPERIENCE:

Hands-on experience with:

✓ Meta Ads Manager

✓ Facebook Ads

✓ Instagram Ads

✓ TikTok Ads Manager

✓ Meta Business Suite

✓ Lead generation campaigns

✓ Audience targeting and retargeting

✓ Campaign optimization

✓ Social media analytics

✓ Tracking campaign performance and making data-driven decisions

---

Experience with any of the following is a plus:

✓ GoHighLevel

✓ ManyChat

✓ Loomly

✓ CRM and lead automations

✓ TikTok organic growth strategies

✓ Local business marketing

✓ Agency account management

✓ Short-form video marketing

✓ Understanding of viral content trends and creative testing

---

HOW TO APPLY:

Please include the following:

1. A short introduction about yourself

2. Your resume

3. Examples of Facebook, Instagram, or TikTok campaigns you have managed

4. Any results you can share, such as:
→ Leads generated
→ Cost per lead
→ ROAS
→ Conversion rates
→ Sales generated
→ Audience growth

5. Your expected monthly salary

6. Your availability and preferred working hours

---

Please also answer these questions:

1. If you were given a $500/month advertising budget for a local business with an active Instagram account, how would you d ---------- what content to promote and how would you structure the campaign?

2. What is your process for testing whether a campaign is failing because of the audience, creative, offer, or campaign setup?

3. What is your experience with TikTok Ads, and how would you approach advertising short-form video content differently compared to Facebook or Instagram?

SKILL REQUIREMENT

Marketing Analytics Instagram marketing Facebook Ads

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Facebook, Instagram & TikTok Ads Specialist (Meta Marketer)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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