Facebook & Instagram Ads Specialist

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: TYPE OF WORK

Part Time

: SALARY

750/month

: HOURS PER WEEK

20

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

About Us

We are a fast-growing online trading education company that helps aspiring traders develop skills in chart analysis, market structure, risk management, and trading psychology through live Zoom classes, webinars, community support, and high-ticket mentorship programs.
Our funnels, CRM, webinar systems, and backend operations are already built and running.
We are now looking for an experienced Facebook & Instagram Ads Specialist to take ownership of our paid traffic campaigns and help us generate a consistent flow of qualified webinar registrations.
This is a performance-focused role, not a social media management position.
We are looking for someone who understands paid traffic, lead generation, retargeting, creative testing, tracking, optimization, and scaling.

Your Core Role
You will manage Facebook and Instagram advertising campaigns that drive qualified prospects into our existing webinar funnel.

Your primary goal is to:
Generate consistent, high-quality webinar registrations while maintaining efficient advertising costs and improving overall funnel performance.
You will be expected to analyze the numbers, identify opportunities, test strategically, and make decisions based on performance data.

Facebook & Instagram Ads Management
You will be responsible for:

Creating, launching, and managing Facebook and Instagram ad campaigns
Building campaigns for webinar registrations and lead generation
Managing campaign structure, audiences, budgets, and optimization
Monitoring CPL, CTR, CPM, conversion rates, and lead quality
Managing daily budget allocation
Testing cold audiences and targeting strategies
Testing different campaign and ad-set structures
Identifying underperforming campaigns and taking corrective action
Identifying winning campaigns and creatives
Scaling successful campaigns while maintaining efficiency
Monitoring ad fatigue and campaign performance
Making ongoing optimization decisions based on data

Retargeting Campaigns
You will build and manage retargeting campaigns for:
Website visitors
Landing page visitors who did not register
Video viewers at 25%, 50%, 75%, and 95%
Webinar registrants who did not attend
Webinar attendees who did not purchase
Other relevant warm audiences
You will also help develop retargeting campaigns around:
Webinar reminders
Replay campaigns
Enrollment deadlines
Limited-time offers
Urgency campaigns
Re-engagement campaigns
The goal is to maximize the value of traffic we are already paying for.

Creative Testing & Optimization
You will work with our existing video and static creative assets and continuously test:
Hooks
Headlines
Primary text
Calls to action
Video variations
Static creatives
Messaging angles
Offers
Audience and creative combinations
You should be able to identify why an ad is performing well or poorly, not simply report the numbers.
You will provide recommendations on:
Which creatives should be scaled
Which creatives should be refreshed
Which hooks are generating stronger results
Which messaging angles are producing better leads
When creative fatigue is occurring
What new creative concepts should be tested

Funnel Performance
You will work with our existing webinar funnel and evaluate performance beyond the initial lead.
Where data is available, you should be comfortable looking at:
Ad → Landing Page → Registration → Attendance → Offer → Purchase
We are not simply looking for the cheapest leads.
Lead quality and downstream conversion matter.

Tracking & Attribution
You should have experience with advertising tracking and attribution, including:
Meta Pixel
Conversion API (CAPI)
Custom conversions
Standard events
UTM parameters
Event tracking
Conversion tracking
Troubleshooting tracking issues
Identifying discrepancies between Meta and funnel/CRM data
You should understand how to use tracking data to make better campaign decisions.

Reporting
You will provide a weekly performance report covering:
Total ad spend
Leads generated
Cost per lead (CPL)
Webinar registrations
Registration conversion rate
Retargeting performance
Campaign performance
Ad-set performance
Best-performing creatives
Best-performing audiences
Creative testing results
Key performance changes
Recommended next steps
We want someone who can clearly explain:
What happened → Why it happened → What we should do next.

Required Experience

You should have:
Strong hands-on experience with Facebook & Instagram Ads Manager
Proven experience running lead-generation campaigns
Experience with webinar funnels, coaching, courses, or info products
Strong retargeting experience
Experience testing and optimizing ad creatives
Experience analyzing campaign performance data
Experience with Meta Pixel and conversion tracking
Ability to independently manage and optimize campaigns
Strong understanding of CPL, CTR, CPM, conversion rates, and lead quality
We strongly prefer candidates who can demonstrate actual campaign results.

Bonus Experience

Experience in any of the following is a plus:
Trading or investing education
Financial education marketing
High-ticket coaching or mentorship
Webinar funnels
Online courses
GoHighLevel
ClickFunnels
Kajabi
CRM and funnel tracking
Scaling larger advertising budgets

Compensation:
Competitive monthly compensation based on experience and skill level.
Performance incentives may also be available based on:
Cost per lead
Webinar registration volume
Lead quality
Campaign efficiency
Funnel performance
Successful scaling of ad spend
This is intended to be a long-term opportunity for the right person, with the potential for increased responsibility and larger advertising budgets as performance is demonstrated.

How to Apply:
Please include the following in your application:
1. Campaign Results
Share examples of Facebook and Instagram campaigns you have personally managed.
Include, where possible:
Ad spend
Leads generated
CPL
CTR
CPM
Conversion rate
Campaign duration
Other relevant results
2. Portfolio
Please provide a portfolio showcasing previous Facebook and Instagram advertising work.
Your portfolio may include:
Campaign examples
Case studies
Creative testing
Campaign strategy
Performance results
Before-and-after optimization examples
You may redact confidential client information.
3. Your Rate
Please provide:
Your expected monthly rate
Preferred payment structure, if applicable
4. Availability
Please tell us:
Your current availability
Hours available per week
Time zone
Earliest possible start date
5. Relevant Experience
Briefly describe your experience with:

Facebook & Instagram Ads
Lead generation
Webinar funnels
High-ticket offers
Coaching or online education
Retargeting
6. Creative Experience
Tell us about your experience with:
Ad creative testing
Video ads
Static ads
Hooks
Copy
Messaging angles
Creative iteration
Identifying winning creatives
7. Tracking Experience
Tell us about your experience with:
Meta Pixel
Conversion API
UTMs
Custom conversions
Event tracking
Attribution
Troubleshooting tracking issues
8. Optimization & Scaling
Explain how you approach:
Reducing CPL
Improving lead quality
Identifying winning campaigns
Managing budgets
Scaling successful campaigns
Handling underperforming campaigns
Diagnosing performance drops
9. Loom Video
Please provide a short Loom video walking us through one Facebook or Instagram campaign you personally optimized or scaled.
In the video, explain:
What the campaign was
What problem you identified
What changes you made
Why you made those changes
What happened after the changes
Results achieved
What you would do next
We want to see how you think, not just the final results.

Application Requirement
Start your application with:
“WEBINAR ADS SPECIALIST”
Applications that do not begin with this phrase will not be reviewed.

Final Note
This is not a general social media manager position.
We are specifically looking for someone who can own Facebook and Instagram paid traffic performance and help us build a predictable flow of qualified webinar registrations.
You should be comfortable working with data, testing strategically, communicating clearly, and taking ownership of campaign performance.
Our primary objective:
Generate consistent, high-quality webinar registrations while improving campaign efficiency and building a ---------- Facebook & Instagram advertising system.

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Facebook & Instagram Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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