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TYPE OF WORK
Part Time
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SALARY
450
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HOURS PER WEEK
20
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DATE UPDATED
Feb 7, 2026
About Apex Operations
Apex Operations is a San Jose–based contractor marketing agency specializing in websites, SEO, media, and automation for construction, design, and trade professionals. We operate as a full-service growth partner, providing the expertise and execution power of an in-house marketing department.
We build marketing systems that generate consistent, high-quality leads, and we are now expanding our Paid Ads Department through a long-term partnership with a small, specialized Meta Ads team.
Who We’re Looking For
We are seeking a
- Meta Ads strategy
- Funnel performance
- Tracking + attribution
- Creative direction
- Lead generation systems
- Multi-account management
Your team must already be structured and capable of handling multiple contractor/home-service clients at once.
YOUR MISSION
Your team will run and manage Meta
You will oversee:
- Strategy
- Execution
- Funnels
- Tracking
- Optimization
- Reporting
Your goal: produce consistent, scalable, high-quality leads for our clients.
WHAT YOUR TEAM WILL DO
1. STRATEGY (Most Important Part)
You will own the strategy behind each campaign, including:
- Crafting angles, hooks, and scripts
- Understanding contractor/home-service buyer psychology
- Proposing innovative and conversion-driven ideas
- Mapping full funnels (awareness ? lead ? booked call)
- Using data to identify winning patterns
- Bringing proactive solutions — NOT waiting for instructions
- You must think like a performance marketer.
2. META ADS EXECUTION
You will:
- Launch, manage, and optimize campaigns with budgets of $1,500+/mo
- Test creatives, copy, audiences, placements
- Improve CPL, CTR, CPA consistently
- Run weekly testing cycles
- Engineer conversions — not just press buttons
- This role is about building systems, not simply boosting posts.
3. TRACKING & ATTRIBUTION (GoHighLevel)
You will:
- Set up tracking & attribution correctly
- Ensure all leads flow into Go High Level
- Build automations, pipelines, workflows, nurture campaigns
- Monitor lead quality
- Tag and segment leads
- Provide weekly reporting
- Fix issues OR communicate exactly what needs to be fixed
- We expect clean, accurate data — always.
4. CREATIVE DIRECTION (Not Editing)
You will NOT edit videos or design images.
But you WILL:
- Write hooks
- Write ad scripts
- Suggest new creative angles
- Direct editors on what assets are needed
- Analyze performance and make creative recommendations
- You are the brain behind the creative engine.
5. COMMUNICATION
You must communicate with clarity and consistency:
- Daily Slack check-ins
- Same-day responses
- Weekly performance reviews
- Loom video explanations when needed
- Proof behind decisions (“Here’s why this works…”)
- Poor communication = automatic no-hire.
WEEKLY RESPONSIBILITIES SUMMARY
- Launch + optimize Meta ads
- Build funnels, forms, landing pages
- Track conversions & analyze data
- Document systems & test new ideas
- Report on performance & lead quality
- Coordinate with the founder and internal team
- Maintain high-quality lead flow for multiple clients
WHAT YOUR TEAM NEEDS (Minimum Requirements)
- 2+ years running Meta Ads (preferably for construction or home services)
- Experience managing $1,500+/mo budgets
- GoHighLevel mastery (automations, opportunities, workflows, triggers)
- Ability to build and optimize landing pages
- Strong understanding of funnels & buyer psychology
- Proven ability to lower CPL and scale winning campaigns
- Excellent English communication (written + spoken)
- Highly proactive and solution-oriented
- Analytical mindset — makes decisions based on data, not guesses
- Ability to manage multiple client accounts
BONUS POINTS
- Experience with construction, roofing, gutters, siding, solar, electrical, plumbing, or remodeling niches
- Familiarity with seasonal demand cycles
- Ability to build UGC scripts for contractors
- Experience with A/B testing frameworks
- Experience working in a fast-moving agency environment
WHY JOIN APEX OPERATIONS
This isn’t just a freelance gig. It’s an opportunity to help build a performance-driven department inside a company on track toward multiple 7-figures.
Here’s what you can expect:
- Creative freedom
- A fast-moving, results-driven environment
- A team where your ideas matter
- Long-term, stable work
- The chance to grow as we grow
If you're hungry to learn, innovate, and help build systems that scale, this is for you.
