Facebook Ad Specialist

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: TYPE OF WORK

Full Time

: SALARY

$480-$800/MO

: HOURS PER WEEK

45

: DATE UPDATED

Apr 28, 2026

JOB OVERVIEW

A Facebook Ads Specialist is responsible for creating, managing, and optimizing advertising campaigns across Meta platforms to generate leads, increase brand awareness, and drive sales. This role focuses on developing effective ad strategies, analyzing performance data, and continuously improving campaigns to maximize return on ad spend.

Key Responsibilities

Create, launch, and manage advertising campaigns on Facebook Ads Manager across Facebook and Instagram.

Develop ad strategies that generate qualified leads and conversions.

Conduct audience research and create targeted custom and lookalike audiences.

Write compelling ad copy and collaborate on creative assets (images/videos).

Monitor campaign performance and optimize ads to improve results and reduce cost per lead.

Perform A/B testing on ad creatives, audiences, and landing pages.

Track key metrics such as CPC, CPA, CTR, and ROAS.

Provide regular performance reports and insights to improve campaign strategy.

Stay updated with the latest changes in Meta advertising policies and algorithm updates.

Required Skills & Qualifications

Proven experience running campaigns using Facebook Ads Manager.

Strong understanding of digital advertising and conversion funnels.

Ability to analyze data and optimize campaigns based on performance.

Experience with audience targeting, retargeting, and lookalike audiences.

Familiarity with tracking tools such as Meta Pixel.

Strong communication and organizational skills.

Ability to manage multiple campaigns simultaneously.

Preferred Qualifications

Experience running lead generation or e-commerce campaigns.

Knowledge of landing page optimization and funnel strategy.

Experience with CRM integrations and conversion tracking.

Goal of the Role

The goal of the Facebook Ads Specialist is to drive consistent, high-quality leads and conversions through strategic ad campaigns while maximizing return on advertising spend. ????????

SKILL REQUIREMENT

Facebook marketing Facebook Ads English Speaking

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Facebook Ad Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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