Experienced Social Media Manager – Luxury Travel Company

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: TYPE OF WORK

Part Time

: SALARY

$5 per Hour

: HOURS PER WEEK

20

: DATE UPDATED

Oct 5, 2026

JOB OVERVIEW

# Experienced Social Media Manager – Luxury Travel Company

**Company:** KNB Travel LLC
**Schedule:** Monday–Friday | U.S. Eastern Time (ET) Hours
**Platforms:** Facebook, Instagram, Threads & TikTok
**Industry:** Luxury Group Travel

## About KNB Travel

KNB Travel is a U.S.-based boutique luxury travel company specializing in **intimate, curated group travel experiences**.

Founded by Dr. Ernesta Battle, KNB Travel creates thoughtfully curated international travel experiences primarily for African American professionals, entrepreneurs, and retirees who are ready to enjoy their **Soft Life** without the stress of planning every detail themselves.

Our trips combine upscale accommodations, cultural experiences, dining, entertainment, exciting activities, and community. We don't simply sell destinations—we market the **experience of traveling with KNB Travel.**

We are looking for an experienced Social Media Manager in the Philippines who can help us grow that community.

## About the Position

We are looking for an **experienced Social Media Manager—not simply someone who can create graphics and schedule posts.**

Your responsibility will be to strategically manage and grow KNB Travel's presence on:

**Facebook | Instagram | Threads | TikTok**

This is a **Monday–Friday position working U.S. Eastern Time (ET) hours. Applicants must be available to consistently work during these hours.**

You must understand social media strategy, content creation, community engagement, **Facebook Events, analytics, and audience growth.**

We have a large library of professional travel photos and videos from our trips. You should know how to turn those assets into engaging social content that makes people want to follow KNB Travel, interact with our community, and learn more about our trips.

## Your Responsibilities

### Social Media Management & Growth

- Develop and manage a monthly social media content calendar.
- Create and publish content across Facebook, Instagram, Threads, and TikTok.
- Create platform-specific content rather than posting the exact same content everywhere.
- Create Reels, short-form videos, Stories, carousels, and engaging posts.
- Write compelling social media captions in KNB Travel's brand voice.
- Grow followers, reach, engagement, and community participation.
- Research relevant travel trends, sounds, content ideas, and social media opportunities.
- Monitor competitors and identify opportunities for KNB Travel.
- Recommend new ideas and strategies instead of waiting for instructions for every post.

### Facebook Events

**Experience with Facebook Events is very important for this position.**

You should know how to:

- Create and optimize Facebook Events.
- Develop content strategies for existing Events.
- Keep Events active and engaging.
- Increase awareness and engagement within Events.
- Engage with people who mark themselves Interested or Going.
- Review Event performance and recommend improvements.

We do not want someone who simply creates a Facebook Event and leaves it untouched.

### Community Management

You will help us build an active KNB Travel community by:

- Monitoring comments and engagement.
- Responding appropriately to comments and messages.
- Starting and encouraging conversations.
- Engaging with followers and prospective travelers.
- Identifying potential customer questions or leads.
- Encouraging engagement with past and current travelers.
- Helping KNB Travel maintain a consistent and active presence online.

### Analytics & Reporting

**You must know how to analyze social media performance.**

We expect you to monitor metrics such as:

- Follower growth
- Reach and impressions
- Engagement
- Shares and saves
- Reels and video performance
- Profile visits
- Link clicks
- Facebook Event performance
- Website traffic from social media
- Top-performing and low-performing content

We don't just want a report showing numbers.

We want someone who can tell us:

**What worked? Why did it work? What didn't work? What should we change? What should we do more of?**

You should be able to use analytics to help guide the next month's strategy.

## Required Qualifications

**Please apply only if you meet these requirements:**

- Minimum **2 years of professional Social Media Manager experience**
- Previous experience working with a **travel, tourism, hospitality, destination, or closely related company**
- Professional experience managing Facebook and Instagram
- Experience managing TikTok
- Strong knowledge of Facebook Events
- Experience with Meta Business Suite
- Experience analyzing social media metrics
- Experience growing social media audiences and engagement
- Strong short-form video/Reels skills
- Strong written English
- Strong copywriting and storytelling ability
- Ability to work independently and meet deadlines
- Ability to manage multiple social media campaigns and trip promotions at the same time
- **Must be available to work Monday–Friday during U.S. Eastern Time (ET) hours**

Experience with **Canva, CapCut, Threads, social media scheduling tools, and analytics/reporting platforms** is strongly preferred.

## Who Will Do Well in This Role?

We want someone who is **creative AND analytical.**

You should enjoy creating beautiful travel content, but you should also want to know whether that content actually performed.

You should be proactive. If engagement drops, we expect you to investigate why and recommend a solution.

If a Reel performs exceptionally well, we expect you to recognize it and determine how we can build upon that success.

Most importantly, you must understand that our goal isn't simply to post every day.

**Our goal is to grow an engaged community that becomes interested in traveling with KNB Travel.**

## How to Apply

Please submit:

1. Your resume.
2. Links to social media accounts or a portfolio showing accounts you have professionally managed.

Please also answer these **two questions** in your application:

**1. How many years have you worked professionally as a Social Media Manager, and what experience do you have working with travel, tourism, or hospitality companies?**

**2. Briefly describe your experience with Facebook Events and using social media analytics to grow engagement or an online community.**

**Please do not apply if your experience is primarily managing your own personal social media accounts.**

We are looking for an experienced Social Media Manager who wants to become a long-term part of the KNB Travel team and help us intentionally grow our brand and community.

SKILL REQUIREMENT

Social Media Content Creation Social Media Management Community Moderation

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Experienced Social Media Manager – Luxury Travel Company

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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