Experienced Meta Ads Specialist (Facebook & Instagram Ads)

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TYPE OF WORK

Full Time

SALARY

$6/hr

HOURS PER WEEK

10

DATE UPDATED

Oct 23, 2026

JOB OVERVIEW

We are an established luxury photography studio based in Charleston, South Carolina, seeking an experienced Meta Ads Specialist to join our team long-term.

This is NOT a general virtual assistant position. We need someone who has proven, hands-on experience managing and optimizing Facebook and Instagram advertising campaigns, generating high-quality leads, and improving conversions for service-based businesses.

RESPONSIBILITIES:
Manage and optimize Facebook and Instagram advertising campaigns.
Improve lead quality, conversion rates, and cost per booked client.
Test audiences, ad creatives, messaging, and landing pages.
Monitor Meta Pixel and conversion tracking.
Develop and manage retargeting campaigns.
Analyze campaign performance and identify opportunities for improvement.
Collaborate with our team to align advertising strategies with business goals.
Provide weekly reports on ad performance, lead generation, and bookings.

REQUIREMENTS:
Proven Meta Ads management experience.
Strong knowledge of Facebook Ads Manager, audience targeting, and campaign optimization.
Experience generating leads for luxury service-based businesses.
Experience with Meta Pixel, conversion tracking, and retargeting.
Ability to analyze campaign data and improve advertising performance.
Excellent written English and problem-solving skills.
Ability to work independently and communicate with a US-based team.
Experience with luxury brands or high-ticket services is a plus.

TO APPLY:

Please include ALL of the following:
Your years of experience managing Meta Ads.
Examples of Meta campaigns you've managed, including results.
Your experience generating leads for luxury service-based businesses.
Your hourly rate and availability.
A 2-minute Loom video introducing yourself, explaining your experience, and sharing how you can help our photography studio generate quality leads and bookings. You must mention the word "Photography" in your video.

IMPORTANT: Incomplete applications or videos that do not mention "Photography" will not be considered.

We are looking for someone dependable, proactive, and results-driven who wants to grow with our company. There is potential for increased hours based on performance.

SKILL REQUIREMENT
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