Experienced California Real Estate Marketing, Cold Calling & Lead Generation Specialist

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TYPE OF WORK

Full Time

SALARY

$1,000/month

HOURS PER WEEK

40

DATE UPDATED

Sep 3, 2026

JOB OVERVIEW

We are seeking an experienced real estate lead generator and marketing coodinator to deliver quality leads to our small team of real estate agents.

We are a premier Southern California real estate brokerage specializing in trust, probate, and fixer-upper real estate across Los Angeles County and Orange County. Navigating probate and trust sales requires a unique, highly respectful, and specialized approach. We are looking for an experienced, performance-driven remote specialist who can blend modern digital marketing with direct mail and phone outreach to consistently secure listing opportunities. We are a tight knit team of fun, experienced real estate professionals with creative backgrounds.

Role Overview
As our Marketing & Lead Generation Specialist, your primary goal is to generate qualified seller leads and set listing appointments with estate executors, administrators, successor trustees and professional fiduciaries. You will take ownership of our digital marketing channels while actively conducting outbound cold calling and warm follow-ups to turn local public records and leads into active listing opportunities. In addition you will be responsible for coordinating and tracking direct mail farming, managing and updating a CRM (Follow Up Boss) and analyzing & developing improved methods of lead generation. You will report directly to the broker-owner and work alongside our in-house transaction coordinator and agents.

Key Responsibilities
- Direct Outbound Calling & Appointment Setting: Conduct outbound phone calls to personal representatives, trustees, and using provided lead lists. Qualify estate needs and set high-converting listing appointments for our agents.
- Social Media Management: Managing and growing our social media channels while improving conversion rates.
- Direct Mail & Outbound Workflows: Coordinate direct mail campaigns (e.g., customized probate letter sequences) integrated with phone follow-ups and skip-tracing workflows.
- Lead Nurturing & Automation: Build and maintain automated CRM workflows (email, SMS, call tasks) to keep our brokerage top-of-mind with long-cycle probate leads and referral networks.
- Content & Niche Positioning: Create tailored authority assets (e.g., probate property guidebooks, executor checklists, attorney pitch decks) to support phone conversations and digital ads.
- Performance Tracking: Track metrics including dials, contact rates, appointment hold rates, cost-per-lead (CPL), and ROI, delivering clear weekly reports.

Qualifications & Requirements
- Proven Cold Calling & Sales Record: Demonstrable experience in real estate cold calling, phone prospecting, and appointment setting. Comfortable handling sensitive conversations with empathy and professionalism.
- Marketing Track Record: 2–3+ years of experience running real estate lead generation campaigns that yield verifiable seller leads and listing opportunities. (Experience in probate, trust, or distressed property niches is a major plus).
- Ad Platform & Tech Savvy: Hands-on experience with Google/Meta ads, Social Media, and real estate Follow Up Boss.
- Fluent English & Communication: Excellent spoken and written English, with the tone, composure, and phone presence needed for delicate estate situations.
- Dedicated 40 hour work week. No sidework during working hours.
- Strong data accuracy, attention to detail, and ability to manage multiple deals.
- Strong time management and organizational skills

- Ethical, trustworthy, and able to handle confidential information

- Ability to learn quickly and continually improve
- Ability to work alone and within a team setting

- Proactive, teachable, and comfortable working in a remote, team-based environment
- A dedicated workspace with stable internet and power is a MUST

What We Offer
- Competitive base pay plus commission/performance bonuses tied directly to closed listings.
- Provided tools, skip-traced lead lists, and ad budgets.
- A focused, yet fun and enjoyable work culture.

How to apply

Submit a brief resume and a 200–300 word cover note outlining: (1) relevant experience in residential and/or commercial real estate, (2) proficiency with Follow Up Boss, Microsoft Office, Social Media (3) an example of past successes in real estate lead generation (4) your availability (5) past job references a must

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