Email/Text Marketing & Lead Generation Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

Any

SALARY

900

HOURS PER WEEK

35

DATE UPDATED

Dec 4, 2025

JOB OVERVIEW

About Us

Virtue Capital Co. is a fast-growing business-funding firm specializing in helping business owners secure working capital, term loans, lines of credit, and revenue-based financing to grow and scale their businesses. We are expanding rapidly and are seeking a skilled Text & Email Marketing Expert to manage our outbound campaigns, nurture sequences, and improve engagement across our multi-channel marketing ecosystem.

Position Overview

We are looking for a highly experienced Text & Email Marketing Specialist with deep knowledge of outbound automation platforms and B2B lead generation strategies. Your main role will be to build, manage, and optimize campaigns targeting business owners interested in capital for growth, using tools such as:

Instantly.ai (cold email outreach)

GoHighLevel (GHL) (funnels, nurturing, automation)

SMS/Texting Platforms (Easify, JustCall, Twilio, etc.)

You will be responsible for increasing lead engagement, improving reply rates, and driving higher conversions from cold and warm leads.

Key Responsibilities

Build and optimize Instantly.ai email outreach campaigns targeting business owners in various industries.

Manage GoHighLevel workflows, email sequences, funnels, landing pages, tags, triggers, and pipeline automation.

Create high-converting SMS campaigns using compliant messaging practices.

Segment large lead lists and implement targeted follow-up sequences.

Improve sender reputation, deliverability, and domain health across email accounts.

Analyze campaign performance (open rates, reply rates, opt-ins, conversions) and provide actionable insights.

Collaborate with sales team to ensure qualified leads flow smoothly into CRM and get proper follow-up.

Write, test, and refine engaging copy for emails, text messages, funnels, and retargeting campaigns.

Manage A/B tests for subject lines, messaging, timing, and audience targeting.

Requirements

1–3+ years of direct experience in outbound marketing, email/SMS campaigns, or growth marketing.

Proven experience with Instantly.ai (or similar cold email platforms such as Smartlead, Instantly, Apollo).

Strong experience with GoHighLevel (required).

Strong experience with SMS platforms (JustCall, Twilio, Easify, LeadConnector, etc.)

High-level understanding of B2B lead generation, especially targeting business owners.

Ability to write clean, persuasive marketing copy.

Understanding of email warmup, domain health, deliverability, and list hygiene.

Ability to work fast, test quickly, iterate, and scale winning campaigns.

Organized, detail-oriented, and able to manage multiple campaigns simultaneously.

Preferred Experience (Not Required)

Experience in business lending, merchant cash advance, SBA, term loans, or fintech

Familiarity with CRM tools (Pipedrive, HubSpot, Salesforce, etc.)

Knowledge of Zapier, automations, and API integrations

What We Offer

Competitive compensation

Performance bonuses

Opportunity for rapid growth in a fast-scaling company

A supportive team environment

Work directly with a leadership team that values innovation and marketing excellence

VIEW OTHER JOB POSTS FROM:
SHARE THIS POST
facebook linkedin
  BENCHMARKS  
Loading Time: Base Classes  0.0011
Controller Execution Time ( Jobseekers / Job )  0.0406
Total Execution Time  0.0446
  GET DATA  
No GET data exists
  MEMORY USAGE  
1,507,896 bytes
  POST DATA  
No POST data exists
  URI STRING  
jobseekers/job/EmailText-Marketing-Lead-Generation-Specialist-1527704
  CLASS/METHOD  
jobseekers/job
  DATABASE:  onlinejobs (Jobseekers:$db)   QUERIES: 13 (0.0307 seconds)  (Hide)
0.0017   SELECT *
                                
FROM exrates
                                WHERE rate_name 
'USD-PHP' 
0.0015   SELECT *
FROM `employer_jobs`
WHERE `job_id` = 1527704
 LIMIT 1 
0.0008   SELECT *
FROM `employers`
WHERE `employer_id` = 397019
 LIMIT 1 
0.0043   SELECT COUNT(*) AS `numrows`
FROM `t_thread` `t`
LEFT JOIN `t_thread_misc` `miscON `t`.`id` = `misc`.`thread_id`
WHERE `t`.`job_id` = 1527704
AND `misc`.`idIS NULL 
0.0005   SELECT e.business_namee.logoe.websitee.rebill_datee.date_added member_datehitsDATEDIFF('2026-04-13',ej.date_added) duration_daysDATEDIFF('2026-04-13',e.rebill_date) duration_rebillej.*, e.deactivate FROM employers eemployer_jobs ej WHERE e.employer_id ej.employer_id AND
                                   ((
e.user_level >= '500' AND ej.date_added <= e.rebill_date)
                                   OR 
e.employer_id '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-04-13',ej.date_added) <= 14 ))
                                   AND 
e.deactivate != AND ej.deleted AND job_id '1527704' 
0.0009   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `scON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1527704 
0.0016   UPDATE employer_jobs SET hit_counts '***Dec-04-2025=187***Dec-05-2025=129***Dec-06-2025=35***Dec-07-2025=19***Dec-08-2025=40***Dec-09-2025=13***Dec-10-2025=16***Dec-11-2025=7***Dec-12-2025=5***Dec-13-2025=6***Dec-14-2025=5***Dec-15-2025=3***Dec-16-2025=6***Dec-17-2025=7***Dec-18-2025=2***Dec-19-2025=6***Dec-20-2025=1***Dec-21-2025=1***Dec-22-2025=4***Dec-23-2025=5***Dec-26-2025=1***Dec-27-2025=2***Dec-29-2025=4***Dec-30-2025=3***Jan-01-2026=3***Jan-02-2026=1***Jan-04-2026=3***Jan-05-2026=2***Jan-06-2026=2***Jan-08-2026=2***Jan-09-2026=2***Jan-10-2026=2***Jan-11-2026=2***Jan-12-2026=1***Jan-14-2026=2***Jan-15-2026=2***Jan-18-2026=3***Jan-19-2026=8***Jan-20-2026=2***Jan-21-2026=4***Jan-24-2026=2***Jan-25-2026=1***Jan-27-2026=1***Jan-28-2026=2***Jan-30-2026=2***Feb-02-2026=4***Feb-03-2026=1***Feb-04-2026=1***Feb-05-2026=1***Feb-06-2026=1***Feb-09-2026=2***Feb-11-2026=2***Feb-12-2026=2***Feb-13-2026=1***Feb-14-2026=2***Feb-15-2026=1***Feb-18-2026=1***Feb-19-2026=1***Feb-20-2026=1***Feb-21-2026=2***Feb-22-2026=3***Feb-23-2026=2***Feb-26-2026=1***Mar-02-2026=1***Mar-03-2026=1***Mar-04-2026=1***Mar-05-2026=1***Mar-07-2026=1***Mar-10-2026=1***Mar-13-2026=3***Mar-20-2026=1***Mar-23-2026=1***Mar-27-2026=2***Mar-31-2026=2***Apr-01-2026=1***Apr-05-2026=2***Apr-13-2026=1' WHERE job_id'1527704'  
0.0019   UPDATE employer_jobs SET monthly_hits '***Dec-2025=507***Jan-2026=49***Feb-2026=29***Mar-2026=15***Apr-2026=4' WHERE job_id'1527704'  
0.0024   SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id '' AND job_id '1527704' AND status LIKE 'sent%' ORDER BY id DESC  
0.0003   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `scON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1527704 
0.0127   SELECT COUNT(*) AS `numrows`
FROM `employer_jobs`
WHERE `employer_id` = '397019'
AND `date_added` >= '2022-06-08' 
0.0003   select from teasers 
0.0018   SELECT FROM skill_categories WHERE skill_cat_id='' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)